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Worldwide Customer Service Applications 2008 Vendor Shares: Staying in Touch for High Returns

Published by: IDC

Published: Jul. 13, 2009 - 14 Pages


Table of Contents


Table of Contents
IDC Opinion
In This Study
Methodology
Customer Service Applications Market Definition
Situation Overview
The Customer Service Applications Market in 2008
Historical Market Values and Exchange Rates
Performance of Leading Vendors in 2008
Performance by Geographic Region in 2008
Performance by Operating Environment in 2008
Future Outlook
Customer Intimacy in a Down Economy
Using Social Media
Analytics Are More Important Than Ever
Essential Guidance
Learn More
Related Research
Methodology
Synopsis
Table: Worldwide Customer Service Applications Revenue by Vendor, 2006–2008 ($M)
Table: Exchange Rates, 2003–2008 (%)
Table: Worldwide Customer Service Applications Revenue by Region, 2006–2008 ($M)
Figure: Worldwide Customer Service Applications Revenue Share by Region, 2008
Figure: Worldwide Customer Service Applications Revenue Share by Operating Environment, 2008

Abstract

This IDC study provides market sizing for the customer service applications software market in 2008, revenue shares, the future market outlook, and guidance to CRM software vendors.

"Customer service automation will play an important role in the down economy. The lower-cost outreach and ability to maintain customer contact are two key reasons that organizations should focus on refining and investing in their customer service strategy." — Mary Wardley, program vice president, CRM Applications Research



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