Bakery and cereals in Switzerland to 2013

Published by: Datamonitor

Published: Jul. 20, 2009 - 180 Pages

Table of Contents

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Bakery and cereals

Summary category level - Bread & rolls

Summary category level - Breakfast cereals

Summary category level - Cakes & pastries

Summary category level - Cookies (sweet biscuits)

Summary category level - Crackers (savory biscuits)

Summary category level - Morning goods

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

Kellogg Company

Bahlsen GmbH & Co. KG

Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS)

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS)

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 10 CATEGORY ANALYSIS - MORNING GOODS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 11 NEW PRODUCT DEVELOPMENT

Product launches over time

Recent product launches

Chapter 12 SWITZERLAND SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Switzerland Economic Overview

Chapter 13 SWITZERLAND MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 14 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 15 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Switzerland bakery and cereals value & value forecast, 2003-13 (CHF m, nominal prices)

Figure 2: Switzerland bakery and cereals category growth comparison, by value, 2003-13

Figure 3: Switzerland bakery and cereals volume & volume forecast, 2003-13 (Kg m)

Figure 4: Switzerland bakery and cereals category growth comparison, by volume, 2003-13

Figure 5: Switzerland bakery and cereals company share, by value, 2007-08 (%)

Figure 6: Switzerland bakery and cereals distribution channels, by value, 2007-08 (%)

Figure 7: Switzerland bread & rolls value & value forecast, 2003-13 (CHF m, nominal prices)

Figure 8: Switzerland bread & rolls category growth comparison, by value, 2003-13

Figure 9: Switzerland bread & rolls volume & volume forecast, 2003-13 (Kg m)

Figure 10: Switzerland bread & rolls category growth comparison, by volume, 2003-13

Figure 11: Switzerland bread & rolls distribution channels, by value, 2007-08 (%)

Figure 12: Switzerland breakfast cereals value & value forecast, 2003-13 (CHF m, nominal prices)

Figure 13: Switzerland breakfast cereals category growth comparison, by value, 2003-13

Figure 14: Switzerland breakfast cereals volume & volume forecast, 2003-13 (Kg m)

Figure 15: Switzerland breakfast cereals category growth comparison, by volume, 2003-13

Figure 16: Switzerland breakfast cereals company share, by value, 2007-08 (%)

Figure 17: Switzerland breakfast cereals distribution channels, by value, 2007-08 (%)

Figure 18: Switzerland cakes & pastries value & value forecast, 2003-13 (CHF m, nominal prices)

Figure 19: Switzerland cakes & pastries category growth comparison, by value, 2003-13

Figure 20: Switzerland cakes & pastries volume & volume forecast, 2003-13 (Kg m)

Figure 21: Switzerland cakes & pastries category growth comparison, by volume, 2003-13

Figure 22: Switzerland cakes & pastries distribution channels, by value, 2007-08 (%)

Figure 23: Switzerland cookies (sweet biscuits) value & value forecast, 2003-13 (CHF m, nominal prices)

Figure 24: Switzerland cookies (sweet biscuits) category growth comparison, by value, 2003-13

Figure 25: Switzerland cookies (sweet biscuits) volume & volume forecast, 2003-13 (Kg m)

Figure 26: Switzerland cookies (sweet biscuits) category growth comparison, by volume, 2003-13

Figure 27: Switzerland cookies (sweet biscuits) company share, by value, 2007-08 (%)

Figure 28: Switzerland cookies (sweet biscuits) distribution channels, by value, 2007-08 (%)

Figure 29: Switzerland crackers (savory biscuits) value & value forecast, 2003-13 (CHF m, nominal prices)

Figure 30: Switzerland crackers (savory biscuits) category growth comparison, by value, 2003-13

Figure 31: Switzerland crackers (savory biscuits) volume & volume forecast, 2003-13 (Kg m)

Figure 32: Switzerland crackers (savory biscuits) category growth comparison, by volume, 2003-13

Figure 33: Switzerland crackers (savory biscuits) distribution channels, by value, 2007-08 (%)

Figure 34: Switzerland morning goods value & value forecast, 2003-13 (CHF m, nominal prices)

Figure 35: Switzerland morning goods category growth comparison, by value, 2003-13

Figure 36: Switzerland morning goods volume & volume forecast, 2003-13 (Kg m)

Figure 37: Switzerland morning goods category growth comparison, by volume, 2003-13

Figure 38: Switzerland morning goods company share, by value, 2007-08 (%)

Figure 39: Switzerland morning goods distribution channels, by value, 2007-08 (%)

Figure 40: Map of Switzerland

Figure 41: Annual data review process

LIST OF TABLES

Table 1: Bakery and cereals category definitions

Table 2: Bakery and cereals distribution channels

Table 3: Switzerland bakery and cereals value, 2003-08 (CHF m, nominal prices)

Table 4: Switzerland bakery and cereals value forecast, 2008-13 (CHF m, nominal prices)

Table 5: Switzerland bakery and cereals value, 2003-08 (US$ m nominal prices)

Table 6: Switzerland bakery and cereals value forecast, 2008-13 (US$ m nominal prices)

Table 7: Switzerland bakery and cereals volume, 2003-08 (Kg m)

Table 8: Switzerland bakery and cereals volume forecast, 2008-13 (Kg m)

Table 9: Switzerland bakery and cereals brand share, by value, 2007-08 (%)

Table 10: Switzerland bakery and cereals value, by brand 2007-08 (CHF m nominal prices)

Table 11: Switzerland bakery and cereals company share by value, 2007-08 (%)

Table 12: Switzerland bakery and cereals value, by company, 2007-08 (CHF m nominal prices)

Table 13: Switzerland bakery and cereals distribution channels, by value, 2007-08 (%)

Table 14: Switzerland bakery and cereals value, by distribution channel, 2007-08 (CHF m nominal prices)

Table 15: Switzerland bakery and cereals expenditure per capita, 2003-08 (CHF, nominal prices)

Table 16: Switzerland bakery and cereals forecast expenditure per capita, 2008-13 (CHF, nominal prices)

Table 17: Switzerland bakery and cereals expenditure per capita, 2003-08 (US$ nominal prices)

Table 18: Switzerland bakery and cereals forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 19: Switzerland bakery and cereals consumption per capita, 2003-08 (Kg)

Table 20: Switzerland bakery and cereals forecast consumption per capita, 2008-13 (Kg)

Table 21: Kellogg Company Key Facts

Table 22: Bahlsen GmbH & Co. KG Key Facts

Table 23: Switzerland bread & rolls value, 2003-08 (CHF m, nominal prices)

Table 24: Switzerland bread & rolls value forecast, 2008-13 (CHF m, nominal prices)

Table 25: Switzerland bread & rolls value, 2003-08 (US$ m nominal prices)

Table 26: Switzerland bread & rolls value forecast, 2008-13 (US$ m nominal prices)

Table 27: Switzerland bread & rolls volume, 2003-08 (Kg m)

Table 28: Switzerland bread & rolls volume forecast, 2008-13 (Kg m)

Table 29: Switzerland bread & rolls brand share, by value, 2007-08 (%)

Table 30: Switzerland bread & rolls value, by brand 2007-08 (CHF m nominal prices)

Table 31: Switzerland bread & rolls company share by value, 2007-08 (%)

Table 32: Switzerland bread & rolls value, by company, 2007-08 (CHF m nominal prices)

Table 33: Switzerland bread & rolls distribution channels, by value, 2007-08 (%)

Table 34: Switzerland bread & rolls value, by distribution channel, 2007-08 (CHF m nominal prices)

Table 35: Switzerland bread & rolls expenditure per capita, 2003-08 (CHF, nominal prices)

Table 36: Switzerland bread & rolls forecast expenditure per capita, 2008-13 (CHF, nominal prices)

Table 37: Switzerland bread & rolls expenditure per capita, 2003-08 (US$ nominal prices)

Table 38: Switzerland bread & rolls forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 39: Switzerland bread & rolls consumption per capita, 2003-08 (Kg)

Table 40: Switzerland bread & rolls forecast consumption per capita, 2008-13 (Kg)

Table 41: Switzerland breakfast cereals value, 2003-08 (CHF m, nominal prices)

Table 42: Switzerland breakfast cereals value forecast, 2008-13 (CHF m, nominal prices)

Table 43: Switzerland breakfast cereals value, 2003-08 (US$ m nominal prices)

Table 44: Switzerland breakfast cereals value forecast, 2008-13 (US$ m nominal prices)

Table 45: Switzerland breakfast cereals volume, 2003-08 (Kg m)

Table 46: Switzerland breakfast cereals volume forecast, 2008-13 (Kg m)

Table 47: Switzerland breakfast cereals brand share, by value, 2007-08 (%)

Table 48: Switzerland breakfast cereals value, by brand 2007-08 (CHF m nominal prices)

Table 49: Switzerland breakfast cereals company share by value, 2007-08 (%)

Table 50: Switzerland breakfast cereals value, by company, 2007-08 (CHF m nominal prices)

Table 51: Switzerland breakfast cereals distribution channels, by value, 2007-08 (%)

Table 52: Switzerland breakfast cereals value, by distribution channel, 2007-08 (CHF m nominal prices)

Table 53: Switzerland breakfast cereals expenditure per capita, 2003-08 (CHF, nominal prices)

Table 54: Switzerland breakfast cereals forecast expenditure per capita, 2008-13 (CHF, nominal prices)

Table 55: Switzerland breakfast cereals expenditure per capita, 2003-08 (US$ nominal prices)

Table 56: Switzerland breakfast cereals forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 57: Switzerland breakfast cereals consumption per capita, 2003-08 (Kg)

Table 58: Switzerland breakfast cereals forecast consumption per capita, 2008-13 (Kg)

Table 59: Switzerland cakes & pastries value, 2003-08 (CHF m, nominal prices)

Table 60: Switzerland cakes & pastries value forecast, 2008-13 (CHF m, nominal prices)

Table 61: Switzerland cakes & pastries value, 2003-08 (US$ m nominal prices)

Table 62: Switzerland cakes & pastries value forecast, 2008-13 (US$ m nominal prices)

Table 63: Switzerland cakes & pastries volume, 2003-08 (Kg m)

Table 64: Switzerland cakes & pastries volume forecast, 2008-13 (Kg m)

Table 65: Switzerland cakes & pastries brand share, by value, 2007-08 (%)

Table 66: Switzerland cakes & pastries value, by brand 2007-08 (CHF m nominal prices)

Table 67: Switzerland cakes & pastries company share by value, 2007-08 (%)

Table 68: Switzerland cakes & pastries value, by company, 2007-08 (CHF m nominal prices)

Table 69: Switzerland cakes & pastries distribution channels, by value, 2007-08 (%)

Table 70: Switzerland cakes & pastries value, by distribution channel, 2007-08 (CHF m nominal prices)

Table 71: Switzerland cakes & pastries expenditure per capita, 2003-08 (CHF, nominal prices)

Table 72: Switzerland cakes & pastries forecast expenditure per capita, 2008-13 (CHF, nominal prices)

Table 73: Switzerland cakes & pastries expenditure per capita, 2003-08 (US$ nominal prices)

Table 74: Switzerland cakes & pastries forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 75: Switzerland cakes & pastries consumption per capita, 2003-08 (Kg)

Table 76: Switzerland cakes & pastries forecast consumption per capita, 2008-13 (Kg)

Table 77: Switzerland cookies (sweet biscuits) value, 2003-08 (CHF m, nominal prices)

Table 78: Switzerland cookies (sweet biscuits) value forecast, 2008-13 (CHF m, nominal prices)

Table 79: Switzerland cookies (sweet biscuits) value, 2003-08 (US$ m nominal prices)

Table 80: Switzerland cookies (sweet biscuits) value forecast, 2008-13 (US$ m nominal prices)

Table 81: Switzerland cookies (sweet biscuits) volume, 2003-08 (Kg m)

Table 82: Switzerland cookies (sweet biscuits) volume forecast, 2008-13 (Kg m)

Table 83: Switzerland cookies (sweet biscuits) brand share, by value, 2007-08 (%)

Table 84: Switzerland cookies (sweet biscuits) value, by brand 2007-08 (CHF m nominal prices)

Table 85: Switzerland cookies (sweet biscuits) company share by value, 2007-08 (%)

Table 86: Switzerland cookies (sweet biscuits) value, by company, 2007-08 (CHF m nominal prices)

Table 87: Switzerland cookies (sweet biscuits) distribution channels, by value, 2007-08 (%)

Table 88: Switzerland cookies (sweet biscuits) value, by distribution channel, 2007-08 (CHF m nominal prices)

Table 89: Switzerland cookies (sweet biscuits) expenditure per capita, 2003-08 (CHF, nominal prices)

Table 90: Switzerland cookies (sweet biscuits) forecast expenditure per capita, 2008-13 (CHF, nominal prices)

Table 91: Switzerland cookies (sweet biscuits) expenditure per capita, 2003-08 (US$ nominal prices)

Table 92: Switzerland cookies (sweet biscuits) forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 93: Switzerland cookies (sweet biscuits) consumption per capita, 2003-08 (Kg)

Table 94: Switzerland cookies (sweet biscuits) forecast consumption per capita, 2008-13 (Kg)

Table 95: Switzerland crackers (savory biscuits) value, 2003-08 (CHF m, nominal prices)

Table 96: Switzerland crackers (savory biscuits) value forecast, 2008-13 (CHF m, nominal prices)

Table 97: Switzerland crackers (savory biscuits) value, 2003-08 (US$ m nominal prices)

Table 98: Switzerland crackers (savory biscuits) value forecast, 2008-13 (US$ m nominal prices)

Table 99: Switzerland crackers (savory biscuits) volume, 2003-08 (Kg m)

Table 100: Switzerland crackers (savory biscuits) volume forecast, 2008-13 (Kg m)

Table 101: Switzerland crackers (savory biscuits) brand share, by value, 2007-08 (%)

Table 102: Switzerland crackers (savory biscuits) value, by brand 2007-08 (CHF m nominal prices)

Table 103: Switzerland crackers (savory biscuits) company share by value, 2007-08 (%)

Table 104: Switzerland crackers (savory biscuits) value, by company, 2007-08 (CHF m nominal prices)

Table 105: Switzerland crackers (savory biscuits) distribution channels, by value, 2007-08 (%)

Table 106: Switzerland crackers (savory biscuits) value, by distribution channel, 2007-08 (CHF m nominal prices)

Table 107: Switzerland crackers (savory biscuits) expenditure per capita, 2003-08 (CHF, nominal prices)

Table 108: Switzerland crackers (savory biscuits) forecast expenditure per capita, 2008-13 (CHF, nominal prices)

Table 109: Switzerland crackers (savory biscuits) expenditure per capita, 2003-08 (US$ nominal prices)

Table 110: Switzerland crackers (savory biscuits) forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 111: Switzerland crackers (savory biscuits) consumption per capita, 2003-08 (Kg)

Table 112: Switzerland crackers (savory biscuits) forecast consumption per capita, 2008-13 (Kg)

Table 113: Switzerland morning goods value, 2003-08 (CHF m, nominal prices)

Table 114: Switzerland morning goods value forecast, 2008-13 (CHF m, nominal prices)

Table 115: Switzerland morning goods value, 2003-08 (US$ m nominal prices)

Table 116: Switzerland morning goods value forecast, 2008-13 (US$ m nominal prices)

Table 117: Switzerland morning goods volume, 2003-08 (Kg m)

Table 118: Switzerland morning goods volume forecast, 2008-13 (Kg m)

Table 119: Switzerland morning goods brand share, by value, 2007-08 (%)

Table 120: Switzerland morning goods value, by brand 2007-08 (CHF m nominal prices)

Table 121: Switzerland morning goods company share by value, 2007-08 (%)

Table 122: Switzerland morning goods value, by company, 2007-08 (CHF m nominal prices)

Table 123: Switzerland morning goods distribution channels, by value, 2007-08 (%)

Table 124: Switzerland morning goods value, by distribution channel, 2007-08 (CHF m nominal prices)

Table 125: Switzerland morning goods expenditure per capita, 2003-08 (CHF, nominal prices)

Table 126: Switzerland morning goods forecast expenditure per capita, 2008-13 (CHF, nominal prices)

Table 127: Switzerland morning goods expenditure per capita, 2003-08 (US$ nominal prices)

Table 128: Switzerland morning goods forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 129: Switzerland morning goods consumption per capita, 2003-08 (Kg)

Table 130: Switzerland morning goods forecast consumption per capita, 2008-13 (Kg)

Table 131: Switzerland bakery and cereals new product launches reports, by company (Top 5 companies), 2008

Table 132: Switzerland bakery and cereals new product launches SKUs, by company (Top 5 companies), 2008

Table 133: Switzerland bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008

Table 134: Switzerland bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2008

Table 135: Switzerland bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2008

Table 136: Switzerland bakery and cereals new product launches (reports) - Recent 5 launches (2008)

Table 137: Switzerland Key Facts

Table 138: Switzerland population, by age group, 2003-08 (millions)

Table 139: Switzerland population forecast, by age group, 2008-13 (millions)

Table 140: Switzerland population, by gender, 2003-08 (millions)

Table 141: Switzerland population forecast, by gender, 2008-13 (millions)

Table 142: Switzerland nominal GDP, 2003-08 (CHF bn, 2000 prices)

Table 143: Switzerland nominal GDP forecast, 2008-13 (CHF bn, 2000 prices)

Table 144: Switzerland real GDP, 2003-08 (CHF bn, nominal prices)

Table 145: Switzerland real GDP forecast, 2008-13 (CHF bn, nominal prices)

Table 146: Switzerland real GDP, 2003-08 (US$ bn, 2000 prices)

Table 147: Switzerland real GDP forecast, 2008-13 (US$ bn, 2000 prices)

Table 148: Switzerland consumer price index, 2003-08 (2000=100)

Table 149: Switzerland consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on bread&rolls, cakes&pastries, morning goods, breakfast cereals, cookies (sweet biscuits) and crackers (savory biscuits)
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Switzerland
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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