Cat care in Italy to 2013

Published by: Datamonitor

Published: Jul. 20, 2009 - 135 Pages

Table of Contents

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Cat care

Summary category level - Cat food

Summary category level - Cat litter

Summary category level - Cat toys

Summary category level - Cat treats & milk

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

Mars, Inc.

Nestle S.A.

Chapter 5 CATEGORY ANALYSIS - CAT FOOD

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - CAT LITTER

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - CAT TOYS

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 9 COUNTRY COMPARISON

Value

Volume

Market Share

Chapter 10 NEW PRODUCT DEVELOPMENT

Product launches over time

Recent product launches

Chapter 11 ITALY SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Italy Economic Overview

Chapter 12 ITALY MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 13 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 14 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Italy cat care value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 2: Italy cat care category growth comparison, by value, 2003-2013

Figure 3: Italy cat care volume and volume forecast, 2003-2013 (Kg/Liters/Units m)

Figure 4: Italy cat care category growth comparison, by volume, 2003-2013

Figure 5: Italy cat care company share, by value, 2007-2008 (%)

Figure 6: Italy cat care distribution channels, by value, 2007-2008 (%)

Figure 7: Italy cat food value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 8: Italy cat food category growth comparison, by value, 2003-2013

Figure 9: Italy cat food volume and volume forecast, 2003-2013 (Kg m)

Figure 10: Italy cat food category growth comparison, by volume, 2003-2013

Figure 11: Italy cat food company share, by value, 2007-2008 (%)

Figure 12: Italy cat food distribution channels, by value, 2007-2008 (%)

Figure 13: Italy cat litter value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 14: Italy cat litter volume and volume forecast, 2003-2013 (Kg m)

Figure 15: Italy cat litter distribution channels, by value, 2007-2008 (%)

Figure 16: Italy cat toys value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 17: Italy cat toys volume and volume forecast, 2003-2013 (Units m)

Figure 18: Italy cat toys distribution channels, by value, 2007-2008 (%)

Figure 19: Italy cat treats & milk value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 20: Italy cat treats & milk category growth comparison, by value, 2003-2013

Figure 21: Italy cat treats & milk volume and volume forecast, 2003-2013 (Kg/Liters m)

Figure 22: Italy cat treats & milk category growth comparison, by volume, 2003-2013

Figure 23: Italy cat treats & milk distribution channels, by value, 2007-2008 (%)

Figure 24: Global cat care market split (value terms, 2008) - Top 5 countries

Figure 25: Global cat care market value, 2003-2008 (Top 5 countries)

Figure 26: Global cat care market split (volume terms, 2008) - Top 5 countries

Figure 27: Global cat care market volume, 2003-2008 (Top 5 countries)

Figure 28: Map of Italy

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Cat care category definitions

Table 2: Cat care distribution channels

Table 3: Italy cat care value, 2003-2008 (€ m, nominal prices)

Table 4: Italy cat care value forecast, 2008-2013 (€ m, nominal prices)

Table 5: Italy cat care value, 2003-2008 (US$ m nominal prices)

Table 6: Italy cat care value forecast, 2008-2013 (US$ m nominal prices)

Table 7: Italy cat care volume, 2003-2008 (Kg/Liters/Units m)

Table 8: Italy cat care volume forecast, 2008-2013 (Kg/Liters/Units m)

Table 9: Italy cat care brand share, by value, 2007-2008 (%)

Table 10: Italy cat care value, by brand 2007-2008 (€ m nominal prices)

Table 11: Italy cat care company share by value, 2007-2008 (%)

Table 12: Italy cat care value, by company, 2007-2008 (€ m nominal prices)

Table 13: Italy cat care distribution channels, by value, 2007-2008 (%)

Table 14: Italy cat care value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 15: Italy cat care expenditure per capita, 2003-2008 (€, nominal prices)

Table 16: Italy cat care forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 17: Italy cat care expenditure per capita, 2003-2008 (US$ nominal prices)

Table 18: Italy cat care forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 19: Italy cat care consumption per capita, 2003-2008 (Kg/Liters/Units)

Table 20: Italy cat care forecast consumption per capita, 2008-2013 (Kg/Liters/Units)

Table 21: Mars, Inc. Key Facts

Table 22: Nestle S.A. Key Facts

Table 23: Italy cat food value, 2003-2008 (€ m, nominal prices)

Table 24: Italy cat food value forecast, 2008-2013 (€ m, nominal prices)

Table 25: Italy cat food value, 2003-2008 (US$ m nominal prices)

Table 26: Italy cat food value forecast, 2008-2013 (US$ m nominal prices)

Table 27: Italy cat food volume, 2003-2008 (Kg m)

Table 28: Italy cat food volume forecast, 2008-2013 (Kg m)

Table 29: Italy cat food brand share, by value, 2007-2008 (%)

Table 30: Italy cat food value, by brand 2007-2008 (€ m nominal prices)

Table 31: Italy cat food company share by value, 2007-2008 (%)

Table 32: Italy cat food value, by company, 2007-2008 (€ m nominal prices)

Table 33: Italy cat food distribution channels, by value, 2007-2008 (%)

Table 34: Italy cat food value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 35: Italy cat food expenditure per capita, 2003-2008 (€, nominal prices)

Table 36: Italy cat food forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 37: Italy cat food expenditure per capita, 2003-2008 (US$ nominal prices)

Table 38: Italy cat food forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 39: Italy cat food consumption per capita, 2003-2008 (Kg)

Table 40: Italy cat food forecast consumption per capita, 2008-2013 (Kg)

Table 41: Italy cat litter value, 2003-2008 (€ m, nominal prices)

Table 42: Italy cat litter value forecast, 2008-2013 (€ m, nominal prices)

Table 43: Italy cat litter value, 2003-2008 (US$ m nominal prices)

Table 44: Italy cat litter value forecast, 2008-2013 (US$ m nominal prices)

Table 45: Italy cat litter volume, 2003-2008 (Kg m)

Table 46: Italy cat litter volume forecast, 2008-2013 (Kg m)

Table 47: Italy cat litter brand share, by value, 2007-2008 (%)

Table 48: Italy cat litter value, by brand 2007-2008 (€ m nominal prices)

Table 49: Italy cat litter company share by value, 2007-2008 (%)

Table 50: Italy cat litter value, by company, 2007-2008 (€ m nominal prices)

Table 51: Italy cat litter distribution channels, by value, 2007-2008 (%)

Table 52: Italy cat litter value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 53: Italy cat litter expenditure per capita, 2003-2008 (€, nominal prices)

Table 54: Italy cat litter forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 55: Italy cat litter expenditure per capita, 2003-2008 (US$ nominal prices)

Table 56: Italy cat litter forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 57: Italy cat litter consumption per capita, 2003-2008 (Kg)

Table 58: Italy cat litter forecast consumption per capita, 2008-2013 (Kg)

Table 59: Italy cat toys value, 2003-2008 (€ m, nominal prices)

Table 60: Italy cat toys value forecast, 2008-2013 (€ m, nominal prices)

Table 61: Italy cat toys value, 2003-2008 (US$ m nominal prices)

Table 62: Italy cat toys value forecast, 2008-2013 (US$ m nominal prices)

Table 63: Italy cat toys volume, 2003-2008 (Units m)

Table 64: Italy cat toys volume forecast, 2008-2013 (Units m)

Table 65: Italy cat toys brand share, by value, 2007-2008 (%)

Table 66: Italy cat toys value, by brand 2007-2008 (€ m nominal prices)

Table 67: Italy cat toys company share by value, 2007-2008 (%)

Table 68: Italy cat toys value, by company, 2007-2008 (€ m nominal prices)

Table 69: Italy cat toys distribution channels, by value, 2007-2008 (%)

Table 70: Italy cat toys value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 71: Italy cat toys expenditure per capita, 2003-2008 (€, nominal prices)

Table 72: Italy cat toys forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 73: Italy cat toys expenditure per capita, 2003-2008 (US$ nominal prices)

Table 74: Italy cat toys forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 75: Italy cat toys consumption per capita, 2003-2008 (Units)

Table 76: Italy cat toys forecast consumption per capita, 2008-2013 (Units)

Table 77: Italy cat treats & milk value, 2003-2008 (€ m, nominal prices)

Table 78: Italy cat treats & milk value forecast, 2008-2013 (€ m, nominal prices)

Table 79: Italy cat treats & milk value, 2003-2008 (US$ m nominal prices)

Table 80: Italy cat treats & milk value forecast, 2008-2013 (US$ m nominal prices)

Table 81: Italy cat treats & milk volume, 2003-2008 (Kg/Liters m)

Table 82: Italy cat treats & milk volume forecast, 2008-2013 (Kg/Liters m)

Table 83: Italy cat treats & milk brand share, by value, 2007-2008 (%)

Table 84: Italy cat treats & milk value, by brand 2007-2008 (€ m nominal prices)

Table 85: Italy cat treats & milk company share by value, 2007-2008 (%)

Table 86: Italy cat treats & milk value, by company, 2007-2008 (€ m nominal prices)

Table 87: Italy cat treats & milk distribution channels, by value, 2007-2008 (%)

Table 88: Italy cat treats & milk value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 89: Italy cat treats & milk expenditure per capita, 2003-2008 (€, nominal prices)

Table 90: Italy cat treats & milk forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 91: Italy cat treats & milk expenditure per capita, 2003-2008 (US$ nominal prices)

Table 92: Italy cat treats & milk forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 93: Italy cat treats & milk consumption per capita, 2003-2008 (Kg/Liters)

Table 94: Italy cat treats & milk forecast consumption per capita, 2008-2013 (Kg/Liters)

Table 95: Global cat care market value, 2008

Table 96: Global cat care market split (value terms (US$ m), 2008) - Top 5 countries

Table 97: Global cat care market volume, 2008

Table 98: Global cat care market split (volume terms, 2008) - Top 5 countries

Table 99: Leading players - Top 5 countries

Table 100: Italy cat care new product launches reports, by company (Top 5 companies), 2008

Table 101: Italy cat care new product launches SKUs, by company (Top 5 companies), 2008

Table 102: Italy cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008

Table 103: Italy cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008

Table 104: Italy cat care new product launches (reports), by Package tags or Claims (Top 10 claims), 2008

Table 105: Italy cat care new product launches (reports) - Recent 5 launches (2008)

Table 106: Italy Key Facts

Table 107: Italy population, by age group, 2003-08 (millions)

Table 108: Italy population forecast, by age group, 2008-13 (millions)

Table 109: Italy population, by gender, 2003-08 (millions)

Table 110: Italy population forecast, by gender, 2008-13 (millions)

Table 111: Italy nominal GDP, 2003-08 (€ bn, nominal prices)

Table 112: Italy nominal GDP forecast, 2008-13 (€ bn, nominal prices)

Table 113: Italy real GDP, 2003-08 (€ bn, 2000 prices)

Table 114: Italy real GDP forecast, 2008-13 (€ bn, 2000 prices)

Table 115: Italy real GDP, 2003-08 (US$ bn, 2000 prices)

Table 116: Italy real GDP forecast, 2008-13 (US$ bn, 2000 prices)

Table 117: Italy consumer price index, 2003-08 (2000=100)

Table 118: Italy consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the cat care market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the cat care market in Italy
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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