Cat care in Brazil to 2013

Published by: Datamonitor

Published: Jul. 20, 2009 - 130 Pages

Table of Contents

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Cat care

Summary category level - Cat food

Summary category level - Cat litter

Summary category level - Cat toys

Summary category level - Cat treats & milk

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

Nestle S.A.

Mars, Inc.

Chapter 5 CATEGORY ANALYSIS - CAT FOOD

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - CAT LITTER

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - CAT TOYS

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 9 COUNTRY COMPARISON

Value

Volume

Market Share

Chapter 10 NEW PRODUCT DEVELOPMENT

Product launches over time

Recent product launches

Chapter 11 BRAZIL SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Brazil Economic Overview

Chapter 12 BRAZIL MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 13 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 14 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Brazil cat care value and value forecast, 2003-2013 (BRL m, nominal prices)

Figure 2: Brazil cat care category growth comparison, by value, 2003-2013

Figure 3: Brazil cat care volume and volume forecast, 2003-2013 (Kg/Units m)

Figure 4: Brazil cat care category growth comparison, by volume, 2003-2013

Figure 5: Brazil cat care company share, by value, 2007-2008 (%)

Figure 6: Brazil cat care distribution channels, by value, 2007-2008 (%)

Figure 7: Brazil cat food value and value forecast, 2003-2013 (BRL m, nominal prices)

Figure 8: Brazil cat food volume and volume forecast, 2003-2013 (Kg m)

Figure 9: Brazil cat food company share, by value, 2007-2008 (%)

Figure 10: Brazil cat food distribution channels, by value, 2007-2008 (%)

Figure 11: Brazil cat litter value and value forecast, 2003-2013 (BRL m, nominal prices)

Figure 12: Brazil cat litter volume and volume forecast, 2003-2013 (Kg m)

Figure 13: Brazil cat litter distribution channels, by value, 2007-2008 (%)

Figure 14: Brazil cat toys value and value forecast, 2003-2013 (BRL m, nominal prices)

Figure 15: Brazil cat toys volume and volume forecast, 2003-2013 (Units m)

Figure 16: Brazil cat toys company share, by value, 2007-2008 (%)

Figure 17: Brazil cat toys distribution channels, by value, 2007-2008 (%)

Figure 18: Brazil cat treats & milk value and value forecast, 2003-2013 (BRL m, nominal prices)

Figure 19: Brazil cat treats & milk volume and volume forecast, 2003-2013 (Kg m)

Figure 20: Brazil cat treats & milk distribution channels, by value, 2007-2008 (%)

Figure 21: Global cat care market split (value terms, 2008) - Top 5 countries

Figure 22: Global cat care market value, 2003-2008 (Top 5 countries)

Figure 23: Global cat care market split (volume terms, 2008) - Top 5 countries

Figure 24: Global cat care market volume, 2003-2008 (Top 5 countries)

Figure 25: Map of Brazil

Figure 26: Annual data review process

LIST OF TABLES

Table 1: Cat care category definitions

Table 2: Cat care distribution channels

Table 3: Brazil cat care value, 2003-2008 (BRL m, nominal prices)

Table 4: Brazil cat care value forecast, 2008-2013 (BRL m, nominal prices)

Table 5: Brazil cat care value, 2003-2008 (US$ m nominal prices)

Table 6: Brazil cat care value forecast, 2008-2013 (US$ m nominal prices)

Table 7: Brazil cat care volume, 2003-2008 (Kg/Units m)

Table 8: Brazil cat care volume forecast, 2008-2013 (Kg/Units m)

Table 9: Brazil cat care brand share, by value, 2007-2008 (%)

Table 10: Brazil cat care value, by brand 2007-2008 (BRL m nominal prices)

Table 11: Brazil cat care company share by value, 2007-2008 (%)

Table 12: Brazil cat care value, by company, 2007-2008 (BRL m nominal prices)

Table 13: Brazil cat care distribution channels, by value, 2007-2008 (%)

Table 14: Brazil cat care value, by distribution channel, 2007-2008 (BRL m nominal prices)

Table 15: Brazil cat care expenditure per capita, 2003-2008 (BRL, nominal prices)

Table 16: Brazil cat care forecast expenditure per capita, 2008-2013 (BRL, nominal prices)

Table 17: Brazil cat care expenditure per capita, 2003-2008 (US$ nominal prices)

Table 18: Brazil cat care forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 19: Brazil cat care consumption per capita, 2003-2008 (Kg/Units)

Table 20: Brazil cat care forecast consumption per capita, 2008-2013 (Kg/Units)

Table 21: Nestle S.A Key Facts

Table 22: Mars, Inc. Key Facts

Table 23: Brazil cat food value, 2003-2008 (BRL m, nominal prices)

Table 24: Brazil cat food value forecast, 2008-2013 (BRL m, nominal prices)

Table 25: Brazil cat food value, 2003-2008 (US$ m nominal prices)

Table 26: Brazil cat food value forecast, 2008-2013 (US$ m nominal prices)

Table 27: Brazil cat food volume, 2003-2008 (Kg m)

Table 28: Brazil cat food volume forecast, 2008-2013 (Kg m)

Table 29: Brazil cat food brand share, by value, 2007-2008 (%)

Table 30: Brazil cat food value, by brand 2007-2008 (BRL m nominal prices)

Table 31: Brazil cat food company share by value, 2007-2008 (%)

Table 32: Brazil cat food value, by company, 2007-2008 (BRL m nominal prices)

Table 33: Brazil cat food distribution channels, by value, 2007-2008 (%)

Table 34: Brazil cat food value, by distribution channel, 2007-2008 (BRL m nominal prices)

Table 35: Brazil cat food expenditure per capita, 2003-2008 (BRL, nominal prices)

Table 36: Brazil cat food forecast expenditure per capita, 2008-2013 (BRL, nominal prices)

Table 37: Brazil cat food expenditure per capita, 2003-2008 (US$ nominal prices)

Table 38: Brazil cat food forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 39: Brazil cat food consumption per capita, 2003-2008 (Kg)

Table 40: Brazil cat food forecast consumption per capita, 2008-2013 (Kg)

Table 41: Brazil cat litter value, 2003-2008 (BRL m, nominal prices)

Table 42: Brazil cat litter value forecast, 2008-2013 (BRL m, nominal prices)

Table 43: Brazil cat litter value, 2003-2008 (US$ m nominal prices)

Table 44: Brazil cat litter value forecast, 2008-2013 (US$ m nominal prices)

Table 45: Brazil cat litter volume, 2003-2008 (Kg m)

Table 46: Brazil cat litter volume forecast, 2008-2013 (Kg m)

Table 47: Brazil cat litter brand share, by value, 2007-2008 (%)

Table 48: Brazil cat litter value, by brand 2007-2008 (BRL m nominal prices)

Table 49: Brazil cat litter company share by value, 2007-2008 (%)

Table 50: Brazil cat litter value, by company, 2007-2008 (BRL m nominal prices)

Table 51: Brazil cat litter distribution channels, by value, 2007-2008 (%)

Table 52: Brazil cat litter value, by distribution channel, 2007-2008 (BRL m nominal prices)

Table 53: Brazil cat litter expenditure per capita, 2003-2008 (BRL, nominal prices)

Table 54: Brazil cat litter forecast expenditure per capita, 2008-2013 (BRL, nominal prices)

Table 55: Brazil cat litter expenditure per capita, 2003-2008 (US$ nominal prices)

Table 56: Brazil cat litter forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 57: Brazil cat litter consumption per capita, 2003-2008 (Kg)

Table 58: Brazil cat litter forecast consumption per capita, 2008-2013 (Kg)

Table 59: Brazil cat toys value, 2003-2008 (BRL m, nominal prices)

Table 60: Brazil cat toys value forecast, 2008-2013 (BRL m, nominal prices)

Table 61: Brazil cat toys value, 2003-2008 (US$ m nominal prices)

Table 62: Brazil cat toys value forecast, 2008-2013 (US$ m nominal prices)

Table 63: Brazil cat toys volume, 2003-2008 (Units m)

Table 64: Brazil cat toys volume forecast, 2008-2013 (Units m)

Table 65: Brazil cat toys brand share, by value, 2007-2008 (%)

Table 66: Brazil cat toys value, by brand 2007-2008 (BRL m nominal prices)

Table 67: Brazil cat toys company share by value, 2007-2008 (%)

Table 68: Brazil cat toys value, by company, 2007-2008 (BRL m nominal prices)

Table 69: Brazil cat toys distribution channels, by value, 2007-2008 (%)

Table 70: Brazil cat toys value, by distribution channel, 2007-2008 (BRL m nominal prices)

Table 71: Brazil cat toys expenditure per capita, 2003-2008 (BRL, nominal prices)

Table 72: Brazil cat toys forecast expenditure per capita, 2008-2013 (BRL, nominal prices)

Table 73: Brazil cat toys expenditure per capita, 2003-2008 (US$ nominal prices)

Table 74: Brazil cat toys forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 75: Brazil cat toys consumption per capita, 2003-2008 (Units)

Table 76: Brazil cat toys forecast consumption per capita, 2008-2013 (Units)

Table 77: Brazil cat treats & milk value, 2003-2008 (BRL m, nominal prices)

Table 78: Brazil cat treats & milk value forecast, 2008-2013 (BRL m, nominal prices)

Table 79: Brazil cat treats & milk value, 2003-2008 (US$ m nominal prices)

Table 80: Brazil cat treats & milk value forecast, 2008-2013 (US$ m nominal prices)

Table 81: Brazil cat treats & milk volume, 2003-2008 (Kg m)

Table 82: Brazil cat treats & milk volume forecast, 2008-2013 (Kg m)

Table 83: Brazil cat treats & milk brand share, by value, 2007-2008 (%)

Table 84: Brazil cat treats & milk value, by brand 2007-2008 (BRL m nominal prices)

Table 85: Brazil cat treats & milk company share by value, 2007-2008 (%)

Table 86: Brazil cat treats & milk value, by company, 2007-2008 (BRL m nominal prices)

Table 87: Brazil cat treats & milk distribution channels, by value, 2007-2008 (%)

Table 88: Brazil cat treats & milk value, by distribution channel, 2007-2008 (BRL m nominal prices)

Table 89: Brazil cat treats & milk expenditure per capita, 2003-2008 (BRL, nominal prices)

Table 90: Brazil cat treats & milk forecast expenditure per capita, 2008-2013 (BRL, nominal prices)

Table 91: Brazil cat treats & milk expenditure per capita, 2003-2008 (US$ nominal prices)

Table 92: Brazil cat treats & milk forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 93: Brazil cat treats & milk consumption per capita, 2003-2008 (Kg)

Table 94: Brazil cat treats & milk forecast consumption per capita, 2008-2013 (Kg)

Table 95: Global cat care market value, 2008

Table 96: Global cat care market split (value terms (US$ m), 2008) - Top 5 countries

Table 97: Global cat care market volume, 2008

Table 98: Global cat care market split (volume terms, 2008) - Top 5 countries

Table 99: Leading players - Top 5 countries

Table 100: Brazil cat care new product launches reports, by company 2008

Table 101: Brazil cat care new product launches SKUs, by company 2008

Table 102: Brazil cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008

Table 103: Brazil cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008

Table 104: Brazil cat care new product launches (reports), by Package tags or Claims 2008

Table 105: Brazil cat care new product launches (reports) - Recent 5 launches (2008)

Table 106: Brazil Key Facts

Table 107: Brazil population, by age group, 2003-08 (millions)

Table 108: Brazil population forecast, by age group, 2008-13 (millions)

Table 109: Brazil population, by gender, 2003-08 (millions)

Table 110: Brazil population forecast, by gender, 2008-13 (millions)

Table 111: Brazil nominal GDP, 2003-08 (BRL bn, nominal prices)

Table 112: Brazil nominal GDP forecast, 2008-13 (BRL bn, nominal prices)

Table 113: Brazil real GDP, 2003-08 (BRL bn, 2000 prices)

Table 114: Brazil real GDP forecast, 2008-13 (BRL bn, 2000 prices)

Table 115: Brazil real GDP, 2003-08 (US$ bn, 2000 prices)

Table 116: Brazil real GDP forecast, 2008-13 (US$ bn, 2000 prices)

Table 117: Brazil consumer price index, 2003-08 (2000=100)

Table 118: Brazil consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the cat care market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the cat care market in Brazil
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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