Mobile application stores: key success factors

Published by: Ovum Plc

Published: Jun. 23, 2009 - 6 Pages


Table of Contents

Executive summary
In a nutshell
Ovum view
Key success factors
Keep it simple, stupid: complex and costly submission processes inhibit developers
Monetising applications is key for developers and everyone else
New entrants must leverage existing developer communities
Application stores: summary
Future outlook
Competition between vendors will intensify during 2009
List of Tables
Table 1: Summary of mobile application store propositions from key vendors

Abstract

During 2008, in a first for the mobile industry, consumer demand for third-party applications began driving both handset sales and revenues for developers and original equipment manufacturers (OEMs).

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