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Pipeline and Commercial Insight: Osteoporosis - Novel agents to battle for payer acceptance

Published by: Datamonitor

Published: Jul. 13, 2009 - 375 Pages


Table of Contents


ABOUT DATAMONITOR HEALTHCARE
About the Urology and Gender specifc Health pharmaceutical analysis team
CHAPTER 1 EXECUTIVE SUMMARY
Scope of the analysis
Datamonitor insight into the osteoporosis market
Key metrics
Contributing experts
Related reports
CHAPTER 2 PATIENT POTENTIAL
Definition of osteoporosis
Etiology
Symptoms
Diagnosis and treatment rates
Underdiagnosis is a major problem in osteoporosis
World Health Organization fracture risk assessment tool
Treatment rates have been increasing but are still low
Patient segmentation
Disease severity
Gender
Epidemiology
Seven major markets
Female osteoporosis
Male osteoporosis
BRIC countries
Brazil - hip fracture prevalence is higher in men than women
Russia - over 85% of hip fractures occur in women over 60 years of age
India - Indian women experience osteoporotic fractures 10-20 years earlier than Caucasian women
China - over 61 million Chinese women will experience a hip fracture in 2009
Rest of the world
Current treatment options
Bisphosphonates
Selective estrogen receptor modulators
Parathyroid hormones
Calcitonins
Dual acting bone agents
Vitamin D and analogs
Calcium
Clinical unmet need in osteoporosis
Need for improved anabolic therapies
Efficacy at the hip
Increased compliance
Better side-effect profile and safety
Long-term safety of bisphosphonate use is questioned
Efficacy for spine fractures
Environmental unmet need in osteoporosis
Increased patient identification
Increased prevention of osteoporosis
Increase male osteoporosis awareness
Target product profile
CHAPTER 3 MARKET OVERVIEW
Market definition for this report
Seven major markets current and future market assessment
The osteoporosis market will continue to grow up to 2018 despite generic alendronate penetration
Regional dynamics - the US will remain by far the largest market region in 2018 although the fastest growing regions will be Italy and Spain
Drug class dynamics - bisphosphonates will remain the clear market leading class
Brand dynamics - Actonel (risedronic acid, Procter and Gamble Pharmaceuticals) becomes market leader in 2008
Rest of the world snapshot
The global osteoporosis market continues to display strong growth
The rest of the world accounted for 25.4% of the osteoporosis global market in 2008
The rest of the world outstrips the seven major markets in terms of volume
Other European countries form the largest region, but the BRIC countries are by far the fastest-growing
Calcium accounts for over 90% of the total volume sales in the rest of the world
Patient acquisition process
Introduction
Patient care path
Points of influence in the patient care path
Trigger point 1 - osteoporosis prevention
Trigger point 2 - disease severity influences osteoporosis treatment
Trigger point 3 - compliance issues and fractures
Drivers of drug choice
US formulary tier status for leading brands
EU osteoporosis reimbursement policies
Brand dynamics - bisphosphonates
Class overview
Fosamax/Fosamax Plus D (alendronate, Merck & Co.)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Actonel/Actonel with Calcium (risedronic acid; Procter and Gamble/Sanofi-Aventis)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Bonviva/Boniva (ibandronic acid, Roche/GlaxoSmithKline)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Aclasta (zoledronic acid, Novartis)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Bonoteo/Recalbon (minodronic acid, Astellas/Ono Pharmaceutical)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Brand dynamics - selective estrogen receptor modulators
Evista (raloxifene, Eli Lilly)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Brand dynamics - parathyroid hormones
Forteo (teriparatide, Eli Lilly)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Preotact (full-length parathyroid hormone PTH 1-84, NPS/Nycomed)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Brand dynamics - dual acting bone agents
Protelos (strontium ranelate, Servier)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Brand dynamics - calcitonins
Miacalcic (calcitonin-salmon, Novartis)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
Fortical (calcitonin-salmon, Unigene)
Drug profile
Product positioning
SWOT analysis
Brand forecast to 2018
CHAPTER 4 PIPELINE OVERVIEW AND R&D DYNAMICS
Pipeline overview
Comparative forecasts
Datamonitor pipeline assessment summary
Key companies involved in the disease osteoporosis pipeline
Companies currently involved in the market are seeking novel drug developments to maintain their market share
Amgen - a future key market player
Amgen faces challenges to entry into the musculoskeletal market
Amgen's osteoporosis pipeline
Amgen geographic outlook
Clinical trial design in osteoporosis
Preclinical trials
Two different animal species testing is required by the FDA and EMEA
Preclinical trial design should reflect the clinical indication
Clinical trial design
The FDA and EMEA have different patient inclusion requirements for osteoporosis trials
Clinical endpoints
CHAPTER 5 LATE-STAGE DRUG ANALYSIS AND FORECASTS
Definition of current comparator therapies
Overall market comparator - Fosamax (alendronate, Merck & Co)
Clinical trial data for Fosamax
Individual class comparators
Bisphosphonates - key late-stage pipeline
Pipeline summary
Comparative forecasts
EX101 (alendronate; EffRx)
Drug overview
SWOT analysis
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for EX101
Satisfaction of unmet needs
Forecasts to 2018
Almerol (MER-103, alendronate; Merrion)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for Almerol
Satisfaction of unmet needs
Forecasts to 2018
Late-stage development compounds recently discontinued
Selective estrogen receptor modulators - key late-stage pipeline
Pipeline summary
Comparative forecasts
Fablyn (lasofoxifene; Pfizer/Ligand)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for Fablyn
Satisfaction of unmet needs
Forecasts to 2018
Conbriza/Viviant (bazedoxifene; Wyeth)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for Conbriza
Satisfaction of unmet needs
Forecasts to 2018
Aprela (bazedoxifene with conjugated estrogens; Wyeth)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for Aprela
Satisfaction of unmet needs
Forecasts to 2018
Arzoxifene (LY353381, Eli Lilly)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for arzoxifene
Satisfaction of unmet needs
Forecasts to 2018
Parathyroid hormones and analogs - key late-stage pipeline
Pipeline summary
Comparative forecasts
ZT-031 (previously Ostabolin-C, Zelos Therapeutics)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for ZT-031
Satisfaction of unmet needs
Forecasts to 2018
ZP-PTH (hPTH1-34, Zosano Pharma)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for ZP-PTH
Satisfaction of unmet needs
Forecasts to 2018
Calcitonins - key late-stage pipeline
Pipeline summary
Capsitonin (BN-002, Bone medical)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for capsitonin
Satisfaction of unmet needs
Forecasts to 2018
Other drugs - key late-stage pipeline
Pipeline summary
Comparative forecasts
Denosumab (AMG-162, Amgen)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for denosumab
Satisfaction of unmet needs
Forecasts to 2018
Odanacatib (MK0822, Merck & Co)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for odanacatib
Satisfaction of unmet needs
Forecasts to 2018
Eldecalcitol (ED-71, Chugai/Taisho)
Drug overview
SWOT analysis
Clinical trial data
Clinical attractiveness
Commercial attractiveness
Datamonitor drug assessment score card for eldecalcitol
Satisfaction of unmet needs
Forecasts to 2018
Key early-stage compounds in osteoporosis
BIBLIOGRAPHY
Journal papers, books, and conference abstracts
Websites
Datamonitor reports
APPENDIX A
Data definitions, limitations and assumptions
Standard units
Derivation of sales forecasts and pricing trends
Methodology
Indication-specific sales calculations
Forecast assumptions
APPENDIX B
Contributing experts
About Datamonitor
About Datamonitor Healthcare
About the Urology and Gender specifc Health analysis team
Disclaimer
List of Tables
Table 1: Sales forecast for key marketed brands in osteoporosis across the seven major markets, 2008-2018
Table 2: Sales forecast for pipeline products in osteoporosis in the seven major markets ($m), 2009-2018
Table 3: Risk factors (-) and protective factors (+) for axial and appendicular bone mineral density in women aged 65 years and over
Table 4: Fracture risk assessment tool (FRAX) questionnaire, 2009
Table 5: 10-year probability of osteoporotic fractures (%), according to BMD T-score at the femoral neck in women aged 65 years from the UK n
Table 6: Causes of male osteoporosis
Table 7: Summary of osteoporosis prevalence studies in the seven major markets, 2009
Table 8: Osteopenia epidemiology across the seven major markets, 2009
Table 9: Osteoporosis epidemiology across the seven major markets, 2009
Table 10: Severe osteoporosis epidemiology across the seven major markets, 2009
Table 11: Summary of osteoporosis epidemiology of women over 50 years of age across the seven major markets, 2009
Table 12: Estimated osteoporosis epidemiology of women over 50 years of age across the seven major markets, 2020
Table 13: Prevalence of osteopenia in men over 50 across the seven major markets, 2009
Table 14: Prevalence of osteoporosis in men over 50 across the seven major markets, 2009
Table 15: Estimated female hip fracture prevalence in Brazil, 2009, 2015 and 2020
Table 16: Estimated male hip fracture prevalence in Brazil, 2009, 2015 and 2020
Table 17: Estimated number of female hip fractures in Russia, North America and Europe, 1990, 2025, and 2050
Table 18: Estimated number of male hip fractures in Russia, North America, Europe, 1990, 2025 and 2050
Table 19: Female prevalence of osteopenia in India, 2009, 2015 and 2020
Table 20: Female prevalence of osteoporosis in India, 2009, 2015 and 2020
Table 21: Estimated number of hip fractures in Chinese women, 2009, 2015 and 2020
Table 22: Estimated female osteoporosis prevalence in China, 2009, 2015, 2020
Table 23: Estimated male osteoporosis prevalence in China, 2009, 2015, 2020
Table 24: Estimated number of osteoporotic fractures by site, in men and women aged 50 years and over by region, in 2000
Table 25: Key medications currently approved for osteoporosis treatment across the seven major markets, 2009
Table 26: Key marketed bisphosphonates in osteoporosis across the seven major markets, 2009
Table 27: Marketed selective estrogen receptor modulators in osteoporosis across the seven major markets, 2009
Table 28: Marketed parathyroid hormones in osteoporosis, 2009
Table 29: Key marketed calcitonins in osteoporosis across the seven major markets, 2009
Table 30: Key dual acting bone agents marketed across the seven major markets, 2009
Table 31: Summary of key drugs in osteoporosis side effects and safety profiles, 2009
Table 32: Osteoporosis target product profile, 2009
Table 33: Summary of therapeutic classes in osteoporosis by ATC code, 2009
Table 34: Summary of the ICD-10 codes used to derive osteoporosis-specific sales from each brand
Table 35: Regional osteoporosis market sales ($m) dynamics across the seven major markets, 2004-2018
Table 36: ATC class sales ($m) in osteoporosis across the seven major markets, 2004-2018
Table 37: Key marketed brand sales ($m) in osteoporosis across the seven major markets, 2004-08
Table 38: Sales forecast for key marketed brands in osteoporosis across the seven major markets, 2008-2018
Table 39: Key events impacting the osteoporosis market, 2009-2018
Table 40: Global sales ($m) dynamics of the osteoporosis market, 2004-08
Table 41: Regional split of the global osteoporosis market sales, 2004-08
Table 42: Global osteoporosis market volume (IMS standard unit) sales by ATC class, 2008
Table 43: Representative formulary tier status in the US for leading brands in osteoporosis, 2009
Table 44: EU osteoporosis treatment reimbursement policies, 2008
Table 45: Fosamax: key facts, 2009
Table 46: Impacting factors on the revenues of Fosamax brand franchise, 2009-2018
Table 47: Actonel: key facts, 2009
Table 48: Impacting factors on the revenues of the Actonel brand franchise, 2009-2018
Table 49: Bonviva: key facts, 2009
Table 50: Impacting factors on the revenues of Bonviva brand franchise, 2009-2018
Table 51: Aclasta: key facts, 2009
Table 52: Impacting factors on the revenues of Aclasta, 2009-2018
Table 53: Bonoteo: key facts, 2009
Table 54: Impacting factors on the revenues of Bonoteo, 2009-2018
Table 55: Evista: key facts, 2009
Table 56: Impacting factors on the revenues of Evista, 2009-2018
Table 57: Forteo: key facts, 2009
Table 58: Impacting factors on the revenues of Forteo, 2009-2018
Table 59: Preotact: key facts, 2009
Table 60: Impacting factors on the revenues of Preotact, 2009-2018
Table 61: Protelos: key facts, 2009
Table 62: Impacting factors on the revenues of Protelos, 2009-2018
Table 63: Miacalcic: key facts, 2009
Table 64: Impacting factors on the revenues of Miacalcic, 2009-2018
Table 65: Fortical: key facts, 2009
Table 66: Impacting factors on the revenues of Fortical, 2009-2018
Table 67: R&D drug pipeline for osteoporosis, 2009
Table 68: Sales forecast for pipeline products in osteoporosis in the seven major markets ($m), 2009-2018
Table 69: Amgen's osteoporosis pipeline, 2009
Table 70: FDA and EMEA preclinical study requirements for osteoporosis drug approval, 2009
Table 71: Summary of the key FDA and EMEA Phase III clinical trial requirements in osteoporosis, 2009
Table 72: FDA recommended primary efficacy points for prevention and treatment studies
Table 73: Biomarkers for bone formation and bone resorption, 2009
Table 74: Defining the gold standard for osteoporosis: key clinical trial results for Fosamax
Table 75: Key efficacy data for Fosamax (alendronate), Evista (raloxifene) Forteo (teriparatide) and Miacalcic (calcitonin-salmon) in the treatment of osteoporosis
Table 76: Key products in the late-stage bisphosphonate pipeline for osteoporosis, 2009
Table 77: EX101: key facts, 2009
Table 78: Sales forecasts ($m) for EX101 in the seven major markets, 2011-18
Table 79: Impacting factors on the revenues of EX101, 2011-18
Table 80: Almerol: key facts, 2009
Table 81: Sales ($m) forecasts for Almerol in the seven major markets, 2014-18
Table 82: Impacting factors on the revenues of Almerol, 2014-18
Table 83: Recently discontinued late-stage bisphosphonates, 2009
Table 84: Key products in the late-stage selective estrogen receptor modulator (SERM) pipeline for osteoporosis, 2009
Table 85: Fablyn: key facts, 2009
Table 86: Summary of key Phase III clinical trials for Fablyn (lasofoxifene)
Table 87: Cumulative outcomes of 3 years treatment with Fablyn (lasofoxifene) versus placebo (rate per 1,000 subjects over 3 years)
Table 88: Sales ($m) forecasts for Fablyn in the seven major markets, 2010-18
Table 89: Impacting factors on the revenues of Fablyn, 2010-18
Table 90: Conbriza: key facts, 2009
Table 91: Summary of key Phase III clinical trials for Conbriza (bazedoxifene)
Table 92: Summary of fracture data from Conbriza (bazedoxifene) Phase III clinical trial
Table 93: Sales forecasts for Conbriza in the seven major markets, 2009-2018 ($m)
Table 94: Impacting factors on the revenues of Conbriza, 2009-2018
Table 95: Aprela: key facts, 2009
Table 96: Aprela forecast osteoporosis sales ($m) across the seven major markets, 2011-2018
Table 97: Impacting factors on the revenues of Aprela, 2011-18
Table 98: Arzoxifene: key facts, 2009
Table 99: Summary of key clinical trials for arzoxifene
Table 100: Arzoxifene Phase III study results, 2009
Table 101: Phase III trial in postmenopausal women to determine the efficacy of arzoxifene on fracture risk and breast cancer, 2009
Table 102: Arzoxifene forecast osteoporosis sales ($m) across the seven major markets, 2012-2018
Table 103: Impacting factors on the revenues of arzoxifene, 2012-18
Table 104: Key products in the late-stage parathyroid hormone (PTH) pipeline for osteoporosis, 2009
Table 105: ZT-031: key facts, 2009
Table 106: ZT-031 forecast osteoporosis sales ($m) across the seven major markets, 2014-18
Table 107: Impacting factors on the revenues of ZT-031, 2014-18
Table 108: ZP-PTH: key facts, 2009
Table 109: ZP-PTH forecast osteoporosis sales ($m) across the seven major markets, 2015-18
Table 110: Impacting factors on the revenues of ZP-PTH, 2015-18
Table 111: Key products in the late-stage calcitonin pipeline for osteoporosis, 2009
Table 112: Capsitonin: key facts, 2009
Table 113: Capsitonin forecast osteoporosis sales ($m) across the seven major markets, 2013-18
Table 114: Impacting factors on the revenues of capsitonin, 2013-18
Table 115: Key products in the late-stage 'other treatments' pipeline for osteoporosis, 2009
Table 116: Denosumab: key facts, 2009
Table 117: Summary of key denosumab studies, 2009
Table 118: Denosumab Phase III DECIDE clinical trial results
Table 119: Japanese Phase III trial in postmenopausal women to determine the efficacy of denosumab in reducing fracture risk, 2009
Table 120: Denosumab forecast osteoporosis sales ($m) across the seven major markets, 2010-18
Table 121: Impacting factors on the revenues of denosumab, 2010-18
Table 122: Odanacatib: key facts, 2009
Table 123: Phase III trial in postmenopausal women to determine the efficacy of odanacatib in reducing fracture risk, 2009
Table 124: Phase III trial in postmenopausal women to determine the efficacy of odanacatib on bone mineral density (BMD), 2009
Table 125: Phase III trial in postmenopausal women to determine the safety and efficacy of odanacatib on bone mineral density (BMD), 2009
Table 126: Odanacatib forecast osteoporosis sales ($m) across the seven major markets, 2014-18
Table 127: Impacting factors on the revenues of odanacatib, 2014-18
Table 128: Eldecalcitol: key facts, 2009
Table 129: Summary of key clinical trials for eldecalcitol
Table 130: Eldecalcitol forecast osteoporosis sales ($m) across the seven major markets, 2011-18
Table 131: Impacting factors on the revenues of eldecalcitol, 2011-18
Table 132: Summary of products in preclinical trials for the treatment of osteoporosis, 2009
Table 133: Patent expiry dates for key marketed brands in osteoporosis in the US and Japan, 2009
Table 134: Patent expiry dates for key marketed brands in osteoporosis in the five major European market regions, 2009
Table 135: Estimated launch dates for key late stage pipeline products and marketed brands in the seven major market regions, 2009-2018
Table 136: Datamonitor drug assessment parameters for pipeline bisphosphonate products, 2009
Table 137: Datamonitor drug assessment parameters for pipeline selective estrogen receptor modulators (SERMs) products, 2009
Table 138: Datamonitor drug assessment parameters for pipeline parathyroid hormone (PTH) products, 2009
Table 139: Datamonitor drug assessment parameters for pipeline calcitonins products, 2009
Table 140: Datamonitor drug assessment parameters for pipeline other products, 2009

Abstract

Introduction

Osteoporosis continues to be an attractive therapy area for large pharmaceutical companies due to its high prevalence rate and unmet need. Globally, sales for osteoporosis drugs grew 7.0% year-on-year from 2004 to $9.6 billion in 2008 driven by strong performance of the bisphosphonate class.

Scope
  • Patient potential analysis across the seven major markets and BRIC nations (Brazil, Russia, India, and China).
  • Analysis of global osteoporosis prescriptions from 20042008, split by geographical region, drug class, molecule, and brand.
  • In depth profiles of key current osteoporosis brands including SWOT analyses and country-specific sales forecasts to 2018.
  • R&D pipeline analysis with detailed profiles and forecasts of key agents, including Amgen's denosumab and new selective estrogen receptor modulators.
Highlights

The osteoporosis seven major market value was $7.1 billion in 2008, 76.4% of the global market. Although between 2007 and 2008 the market declined due to generic penetration of the market leading brand Fosamax (alendronate, Merck & Co), the launch of new pipeline drugs will result in a significant market growth.

The launch of four pipeline selective estrogen receptor modulators (SERMs) between 2009 and 2012 will boost class sales across the seven major markets. However, the challenge for marketing companies is to convince prescribers in the EU, where uptake has historically been low, of the effect of SERMs in the wider patient group.

The largest growth driver of the osteoporosis market over the forecast period is expected to be Amgen's denosumab, potentially the first monoclonal antibody to market. However, success will rely on a good long-term safety profile and price competitiveness, which are relative unknowns at this stage.

Reasons to Purchase
  • Understand current and future osteoporosis drug market dynamics
  • Gain insight into the unmet needs of current osteoporosis treatment and to what extent pipeline drugs will address these issues
  • Evaluate the sales forecasts of marketed, generic, and key pipeline drugs to 2018 in the US, Japan, France, Germany, Italy, Spain, and the UK
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