|
Published by: eMarketer
Published: Jul. 1, 2009 - 22 Pages
Table of Contents
- Executive Summary
- US Online Social Network Advertising Spending, 2008-2011 (millions and % change)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers — Social Network Ad Spending
- Social Network Ad Spending
- US Online Social Network Advertising Spending, 2008-2011 (millions and % change)
- US Online Social Network Advertising Spending, by Venue, 2008 & 2009 (millions and % of total)
- US, Non-US and Worldwide Online Advertising Spending on MySpace and Facebook, 2008 & 2009 (millions)
- US Online Social Network Advertising Spending, 2008-2011 (millions and % of total online ad spending)
- Comparative Estimates
- Leading Social Networks, Ranked by US Online Advertising Revenues, 2009 & 2010 (millions, % change and % share)
- US Online Advertising Revenues, by Company/Category, 2009 & 2010 (% share)
- US Emerging Media Advertising Spending, by Media, 2006-2009 (millions)
- US Interactive Marketing Spending, by Format, 2008-2014 (millions)
- US Interactive Marketing Spending Growth, by Format, 2009-2014 (% change)
- Facebook
- Top 20 Social Networking Sites Among US Internet Users, May 2008 & May 2009 (thousands of unique visitors and % change)
- MySpace
- Top 10 US Web Publishers, Ranked by Total Display Ad Views, April 2009
- Top 10 US Social Networking Sites, Ranked by Total Display Ad Views, April 2009 (millions and % share)
- Top 10 UK Web Publishers, Ranked by Share of Online Display Ads, April 2009 (% of total)
- Other Sites
- Widgets and Applications
- Marketer Usage
- US Marketers Whose Brand/Company Has an Active Presence on Social Networks, February 2009 (% of respondents)
- Interactive Marketing Tactics Used by US Marketers, 2007-2009 (% of respondents)
- Social Networking Activities of US Companies, April 2009 (% of respondents)
- Marketing Activities that Will Be Increased When the Recession Ends According to US Marketing Executives, April 2009 (% of respondents)
- Media Channel US Marketing Executives Would Like to Use to Develop Their Brand but Have Not Been Able to Implement, April 2009 (% of respondents)
- Change in Social Media Investment According to Social Media Marketers Worldwide, December 2008 (% of respondents)
- Comparative Estimates: Marketers Who Plan to Increase Spending on Social Media in 2009 (% of respondents)
- Effectiveness of Social Network Advertising
- Advertising Channels that Perform Strongly for Their Company According to Marketers Worldwide, December 2008 (% of respondents)
- Attitudes of E-Mail Marketers* Worldwide** Toward the ROI of Select Online Marketing Tactics, January-February 2009 (% of respondents)
- Media Channels that Are Effective for Building Brand Equity According to US Marketing Executives, February 2007 & April 2009 (% of respondents)
- Primary Objectives of Social Media Marketing According to Marketers* Worldwide**, February-March 2009 (% of respondents)
- Benefits of Social Media Marketing According to US Marketers, January 2009 (% of respondents)
- US Social Media Users Who Rely on Social Media When Making Purchase Decisions, March 2009 (% of respondents)
- US Teen Internet Users Who Agree with Companies Using Select Advertising Platforms to Reach Them, May 2009 (on a scale of 1-5*)
- US Teen Internet Users Who Have Friended a Company on a Social Networking Site, May 2009 (% of respondents)
- Targeting the Social Graph
- Lessons from Behavioral Targeting
- Primary Reason US Agencies and Advertisers Use Ad Networks, 2007-2009 (% of respondents)
- Types of Online Ad Targeting Used by US Agencies and Advertisers, 2007-2009 (% of respondents)
- Online Marketing Tactics Used by US* Senior-Level Marketing Executives, by Budget Size, February-March 2009 (% of respondents)
- Level of Concern About Aspects of Behavioral Targeting According to US* Senior-Level Marketing Executives, February-March 2009 (% of respondents)
- US Internet Users' Attitudes Toward Advertisers Using Their Browsing History for Advertising Purposes, February 2009 (% of respondents)
- Conclusions
- Endnotes
- 104967
- Comparative Estimates: Marketers Who Plan to Increase Spending on Social Media in 2009 (% of respondents)
- 104968 | 104969 | 104972
- US Online Social Network Advertising Spending, 2008-2011 (millions and % change)
- US Online Social Network Advertising Spending, 2008-2011 (millions and % of total online ad spending)
- Key eMarketer Numbers — Social Network Ad Spending
- Related Information and Links
- Related Links
- Contact
- Report Contributors
Abstract2009 is turning into a year of major shifts in the social network business. Facebook, once a distant No. 2, has outperformed MySpace in nearly every measure of usage and is on track to surpass its rival in ad spending by 2011.
The Social Network Ad Spending report asks—and answers—the critical question: Is the experimental phase of social network marketing drawing to an end? Paid online social network advertising is expected to fall 3% this year, as a result of the poor economy and difficulties at MySpace. However, eMarketer projects that US marketers will increase their spending 13.2% in 2010, to $1.3 billion.
Key questions the “Social Network Ad Spending report answers:
- How much are marketers spending to advertise on social networks?
- What is driving Facebook’s growth as an advertising venue?
- What percentage of companies market via social networks—and is their spending growing?
- What is the future of delivering targeted ads based on the social graph?
- And many others…
eMarketer Reports—On Target and Up to Date
The Social Network Ad Spending report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make timely, well-informed business decisions.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
|
About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.
© MarketResearch.com 2009
|
