Mobile Geotagging 2009-2014 : Market Research Report

Mobile Geotagging 2009-2014

Published by: Visiongain

Published: Jun. 1, 2009 - 136 Pages

Executive Summary: E1 Development of location specific information as a commercial opportunity; E2 Mobile geotagging - a new market opportunity within LBS and UGC markets; E3. Mobile Geotagging and location aware services & advertising; Figure E1: The location-aware market in growth-phase; E4 The significance of social networking and UGC for mobile geotagging; E5 What does the future hold for mobile geotagging?; Figure E2: Mergers & Acquisitions in LBS and navigational services markets, 1999-2007; E6 Scope of this report - an outline of each chapter
1. An overview of Geotagging market: 1.1 Proliferation of location specific information; 1.2. Geotagging; 1.3 Methods of geotagging photographic content; 1.4. Different approaches to geographical identification of metadata to various media; 1.5 Geotagging techniques; 1.6 Geotagging standards in electronic file formats; 1.7. Geotagging in tag-based systems
2 Mobile Geotagging - market opportunity and driving factors: 2.1 Access of Internet on mobile phone; 2.2 Mobile phone as a camera; 2.3 Mobile Geotagging market opportunity - the current landscape; 2.4 Market consolidation to offer increased opportunities for geotagging; 2.5 Market opportunity for white-label applications developers; 2.6 Market drivers to LBS and opportunities for geotagging; 2.8 Mapping key to Geotagging; 2.9 Mobile social networks to grow in importance for geotagged content; 2.10 Consumers to buy into device convergence
3 Geotagging and advertising: 3.1 Success of contextually relevant advertising and marketing; 3.2 LBS offering: market consolidation and competitive landscape; 3.3 LBS market opportunity; 3.4 How are LBS offered?; 3.5 Mobile search; 3.6 Location-based advertising
4 Geotagging and social networking: 4.1 Social networking market trends; 4.2 Social networking on mobile phones; 4.3 Mobile social networking and UGC; 4.4 Geotagging on social networks; 4.5 Generating revenue through mobile social networks; 4.6 Barriers to mobile communities; 4.7 Social networking - the current market landscape; 4.8 Geotagging of news and Citizen Journalism
5 The current market landscape of digital mapping and navigational services market: 5.1 The key players; 5.2 Google will continue to consolidate its lead position; 5.3 Microsoft; 5.4 Yahoo!; 5.5 Nokia; 5.6 Tele Atlas; 5.7 TomTom; 5.8 Geotate and u-Blox; 5.9 Locr; 5.10 Loki from Skyhook; 5.11 Mappr; 5.12 i-gotU; 5.13 Woophy
6 Market developments: 6.1 Main happenings in geotagging sector; 6.2 Facebook backs down on privacy policy, to develop new terms; 6.3 Cisco adds social networking to its forte; 6.4 Sony's new camcorder with GPS geotagging; 6.5 HTC Touch Cruise with new geotagging application; 6.6 BlackBerry OS 5.0 update with geotagging application; 6.7 Locr's new location-enabled travel photo book; 6.8 iPhoto update helps show merits of geotagging; 6.9 Twitter reinstates SMS services to UK mobile users; 6.10 LG new Viewty includes geotagging capabilities; 6.11 New geotagging method draws on Flickr photos.; 6.12 Google lunches Flu Trends application; 6.12 Geotagging for Nikon dSLRs; 6.13 Google launches new applications with the Latitude service; 6.14 Nokia updates Ovi Maps to enable "Social Location"
7 Analysis and forecast: 7.1 Growth in LBS; 7.2 Possible LBS markets: an outline; 7.3 Main drivers towards future growth in LBS; 7.4 LBS growth: by revenue; 7.5 LBS growth by subscribers; 7.6 GPS in mobile handsets; 7.7 The growth of geotagging on the net; 7.8 Security concerns in LBS; 7.9 The importance of user privacy
8 Conclusion and recommendations: 8.1 Mobile LBS grow in importance; 8.2 How will geotagging be monetised? - Issues and challenges; 8.3 Device convergence will be significant to geotagging; 8.4 Who is offering a geotagging system?; 8.5 Consideration to data costs vital to all markets, including geotagging; 8.6 Ad-funded content and data costs; 8.7 Technology unification; 8.8 Recommendations
Companies Listed: 3UK; @Road; 3deep; A2B; AdMob; Apple; Ask.com; AskMen; Avenue A Razorfish; ActSoft; Aligo; Alturion; Applied Generics; AutoTrak GPS; ActSoft Systems; Andrew; Aligo; AOL; AirPhoto USA; Airflash; AirSage; Atlas; Bebo; BuzzCity; Bell Mobility; Broadcom; Benefon; bFound; Canon; ChaCha; Citysearch; Cisco; Carnegie Mellon researchers; CNET News; Corrigo; Centrality Communications; Conexant; DeLorme; Dash Navigation; Digg; Del.icio.us; Dailywireless; DigitalGlobe; Digital Cyclone; Datafactory; dodgeball; European Space Agency; EveryBlock; Electronic Privacy Information Center; ETH Zurich Department of Computer Science; Enuvis; ERDAS; Flickr; Facebook; Firefox; Fox Interactive Media; Foolography; Frappr; FourSquare; Freshlogicstudios; Galileo; Google Earth; Google Maps; Garmin; Google Latitude; GyPSii; Google News Timeline; GeoTango; Geotate; gigaom.com; GE Equipment; GlobeXplorer; Garmin; Global Locate; GeoSolutions BV; GlobeXplorer; Gate5; GeoTango; Geo Invent; GE; geosnapper.com; GDT; Gowalla; gsmarena; Géoportail; Hitwise; HTC; Hellman & Friedman and Texas Pacific Group; Hughes; Homeland Security; H2 Technologies; InfoSplit; IGN; i-gotU; InfoSpace; ImageAmerica; IT2ME; Intergraph; Intransix (All Sport GPS); ipling; JuiceCaster; Juice Wireless; JumpTap; Jutut; Jaiku; Kelsey; Keyhole; Kivera; Kakiloc; Limbo; LG; LifeLogger; Lop; LiveJournal; LifeType; Locr; Lars Aronsson; Local.com; Leica; Lipidlabs; Ionic; Indus; Loopt; Live Search Maps; Microsoft Corporation; Microsoft Virtual Earth; MapWith.Us; Multimap; Myspace; Mobile Marketer; Medio; Millennial Media; MocoSpace; Mobimii; Mobikade; MediaBlog; Mappr; Motricity; MapInfo; mBiztech; MobileAria; Motion Based; MDSI; Motorola (GPS Holdings); Magellan; Magellan; MapQuest; Mutually Inclusive PR; Map24; MapQuest; Nikon; Nordic Museum; Nokia; Navteq; NearU Search; Nokia Media Network; News Corp; nrme; newsBreakr; NBC's Heroes; Netsize; Nordisk familjebok; NOAA; Navicore; NetworkCar; National Geographic; Nortel (GMLC assets); Openwave; Orbimage; O2; Orbimage; OpenStreetMap; Ovi Maps; Pixxures; Panoramio; Pelago; Photobucket; PlaceBlogger; Patch; Palm; Picasa; Philips; Privacy International; Platial; Pitney Bowes; Punch Telematix; PlanetLin; PremierGuide; Pelago; Pictometry; Qeep; Qualcomm; Quattro Wireless; Qype; Outside.in; Quova; Qualcomm; Ricoh; RIM; Ringleader Digital; Rotten Tomatoes; Rixome; Royal Artist Club; Sanef; Sony Corporation; Swedish National Museum of Fine Arts; Sony Ericsson; Sense Networks; Samsung; Sky; SaunaBlog; Skyhook Wireless; SiRF; SignalSoft mobile; SignalSoft bFound; Snaptrack; Spacient; Space; Southbank Systems Limited; Smallworld; Socialight; SocialBomb; Seat Pagine Gialle; The Royal Stockholm Palace; TomTom; TeleAtlas; Twitter; The Nielsen Company; T-Mobile; TypePad; Tim Kring; TEVA; TruePosition; Trimble; Telemedicus; Terion; The Map Network; Traffic.com; TCS; Thales; Thompson Associates; TerraServer-US; Terralink International; u-Blox Holding; UK Press Gazette; UK Information Commissioner; Useful Networks; Ulocate; Vodafone; Virgin; Vexcel; Vicinity Corporation; Vista Equity Partners/MDSI; Vexcel; Vista Equity; Vindus; Vicinity; Wayfinder; Wikipedia; WhosHere; Whrrl; Woophy; whatjapanthinks; Wallace Wireless; Wireless Matrix; Webraska; WhereNet; WhereOnEarth; Webraska; Wildflower Productions; Wave 8 survey; Whatis.com; Wireless-Technologies; XeDAR; Yahoo!; YouTube; Yelp; YellowPin; Yahoo! Maps; Zintin; Zonetag; Zebra

Abstract

Identifying people, objects and data by their geographical location has always been crucial, though it has provided limited commercial value. However, the rapid evolution and commoditisation of the communication services technologies has led the way to the development of this activity as a business opportunity. One way to identify the data and objects by their physical location is by geotagging them - the process of adding geographical identification metadata to various media such as photographs, video, websites, RDF or RSS feeds and is a form of geospatial metadata.

Geotagging has emerged as a new market opportunity within the rapidly growing LBS and UGC markets. As the LBS market grows, the number of geotagging applications and platforms being launched around its ecosystem is increasing. The Location-Based Services and Location- Based Advertising markets have grown in importance over past few years. Evidence of this growth lies in sectoral M & A activity, where almost all the big players i.e. Google, Nokia, Microsoft and Yahoo! have consolidated their positions quickly, by adding new companies and products to their portfolios. Also, a number of new start-ups have surfaced and are adding to the development of an LBS ecosystem.

GPS is increasingly becoming the technology of choice for mobile LBS. Once a clear geotagging technology emerges that works with all GPS mapping applications, is user-friendly and available to all, geotagging will take off. The growth of GPS in mobile is key to the future of geotagging. The spread of GPS, coupled with the huge improvements in the quality of cameras on handsets, mean that many users have now bought into device convergence - their phone is also their digital camera, and their MP3 player, and much more besides. The astronomical success of the iPhone is testament to this.

Mobile mapping and geotagging has great potential due to the relationship between a mobile subscriber and their handset, where the mobile device is often with the end-user for most of their waking time. With mobile penetration reaching 100% in many developed markets, the mobile camera phone will soon be in virtually everyone's pocket.

Social networking and user generated content forms another market upon which geotagging is dependent. The importance of online and mobile communities has grown rapidly throughout the world - social networking is the now 4th largest sector on the Internet, and their user-landscape has gradually changed to a more 'broader and older' audience. Alongside other types of multimedia content, millions of images are uploaded onto these sites by their users everyday, creating opportunities for the development of a whole range of applications by third-party vendors. Already, there are many applications for geotagging the content by location on general sites i.e. Facebook and MySpace and photo-centric sites like Flicker.

The new visiongain report, Mobile Geotagging - a new market opportunity from within the LBS and UGC markets, Analysis and Forecast 2009-2014 is amongst the first to provide you with the insight to this growing market area. It examines the opportunities offered by geotagging and how advertisers, operators, manufacturers and other stakeholders can all get involved to provide profitable location-based services.

By reading this 100+ page report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness.

This exclusive management report will tell you the following:

Who are the main players in the mobile geotagging and what are they doing?
What different forms of geotagging are available and expected to appear in the future?
Why is geotagging so important to mobile?
When will geotagging start to make traction in the market? When will it become a mass market proposition?
How successful will it be?
What is current landscape of the LBS and LBA markets, the key players, and future trends and prospects
How are online and mobile social networks, and UGC growing
Factors and drivers expected to influence future growth in the mobile geotagging market, and
Recommends for different industry players

Find out the answers to these and many other questions by buying this vital industry insight.

Important developments:

HTC Touch Cruise with new geotagging application
HTC in January 2009 unveiled a revamped version of HTC Touch Cruise handset in the US with new geotagging software called HTC Footprints.

Google launches Latitude
Google Latitude is a location-aware mobile app developed by Google. Latitude allows mobile phone users to allow certain other people on user Gmail contact list to track where users are.

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Mobile Geotagging 2009-2014

Table of Contents

Abstract