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Functional Drinks in South Korea

Published by: Euromonitor International

Published: May. 9, 2009 - 36 Pages


Table of Contents


Functional Drinks in South Korea
Euromonitor International
May 2009
Executive Summary
Soft Drinks Grows in Volume and Value Sales Terms
the Polarisation of the Soft Drinks Consumer Base
the Health and Wellness Trend Grows
Manufacturers Improve and Upgrade Product Packaging
Advertising Leverages Celebrity Marketing Power
Key Trends and Developments
Soft Drinks Grows in Volume and Value Sales Terms
the Polarisation of the Soft Drinks Consumer Base
Health and Wellness Remains the Major Trend
Manufacturers Improve and Upgrade Product Packaging
Advertising Leverages Celebrity Marketing Power
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
Fountain Sales in South Korea
Data
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 30 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 31 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Definitions
Summary 1 Research Sources
Dong-a Otsuka Co Ltd
Strategic Direction
Key Facts
Summary 2 Dong-A Otsuka Co Ltd: Key Facts
Summary 3 Dong-A Otsuka Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Dong-A Otsuka Co Ltd: Competitive Position 2008
Haitai Beverage Co Ltd
Strategic Direction
Key Facts
Summary 5 Haitai Beverage Co Ltd: Key Facts
Summary 6 Haitai Beverage Co Ltd: Operational Indicators
Company Background
Production
Summary 7 Haitai Beverage Co Ltd: Production Statistics 2007
Competitive Positioning
Summary 8 Haitai Beverage Co Ltd: Competitive Position 2008
Lotte Chilsung Beverage Co Ltd
Strategic Direction
Key Facts
Summary 9 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 10 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Company Background
Production
Summary 11 Lotte Chilsung Beverage Co Ltd: Production Statistics 2007
Competitive Positioning
Summary 12 Lotte Chilsung Beverage Co Ltd: Competitive Position 2008
Maeil Dairy Industry Co Ltd
Strategic Direction
Key Facts
Summary 13 Maeil Dairy Industry Co Ltd: Key Facts
Summary 14 Maeil Dairy Industry Co Ltd: Operational Indicators
Company Background
Production
Summary 15 Maeil Dairy Industry Co Ltd: Production Statistics 2007
Competitive Positioning
Summary 16 Maeil Dairy Industry Co Ltd: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 37 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 38 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 39 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 40 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 41 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 42 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 43 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 44 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 45 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

Abstract

Euromonitor International's Functional Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
  • Get a detailed picture of the functional drinks industry
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop


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