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Functional Drinks in Bulgaria

Published by: Euromonitor International

Published: May. 9, 2009 - 15 Pages


Table of Contents


Functional Drinks in Bulgaria
Euromonitor International
May 2009
Executive Summary
Excellent Growth Levels Seen for Soft Drinks, With Mixed Performance Within the Category
Healthy and Modern Products Continue To Win Loyal Consumer Base
Concentration Strengthens Positions of Multinational Companies
Volume Sales Dominated by Off-trade, On-trade Generates Value
Slower Volume Growth Expected in Forecast Period, But Constant Value Will Be Higher
Key Trends and Developments
Soft Drinks Production To Become More Concentrated
Soft Drinks Companies Continue To Be Attractive To Investors
Producers Differentiate Their On- and Off-trade Lines
Packaging Trends
Modern Retail Trade Takes Share From Traditional Channels
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Definitions
Summary 1 Research Sources
Executive Summary
Excellent Growth Levels Seen for Soft Drinks, With Mixed Performance Within the Category
Healthy and Modern Products Continue To Win Loyal Consumer Base
Concentration Strengthens Positions of Multinational Companies
Volume Sales Dominated by Off-trade, On-trade Generates Value
Slower Volume Growth Expected in Forecast Period, But Constant Value Will Be Higher
Key Trends and Developments
Soft Drinks Production To Become More Concentrated
Soft Drinks Companies Continue To Be Attractive To Investors
Producers Differentiate Their On- and Off-trade Lines
Packaging Trends
Modern Retail Trade Takes Share From Traditional Channels
Market Data
Table 40 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 41 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 42 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 43 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 44 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 45 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 46 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 47 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 48 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 49 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 50 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 51 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 52 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 53 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 54 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 55 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 56 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 57 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 58 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 59 Penetration of Private Label by Sector by Value 2003-2008
Table 60 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 61 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 62 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 63 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 64 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 65 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 66 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 67 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 68 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
Sector Data
Table 69 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 70 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 71 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 72 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 73 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 74 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 75 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 76 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Definitions
Summary 2 Research Sources
Bovis Ad
Strategic Direction
Key Facts
Summary 3 Lines Holding: Key Facts
Summary 4 Lines Holding: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Lines Holding: Competitive Position 2008
Bovis Ad
Strategic Direction
Key Facts
Summary 6 Lines Holding: Key Facts
Summary 7 Lines Holding: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Lines Holding: Competitive Position 2008
Devin Ad
Strategic Direction
Key Facts
Summary 9 Devin AD: Key Facts
Summary 10 Devin AD: Operational Indicators
Company Background
Production
Summary 11 Devin AD: Production Statistics 2007
Competitive Positioning
Summary 12 Devin AD: Competitive Position 2008
Devin Ad
Strategic Direction
Key Facts
Summary 13 Devin AD: Key Facts
Summary 14 Devin AD: Operational Indicators
Company Background
Production
Summary 15 Devin AD: Production Statistics 2007
Competitive Positioning
Summary 16 Devin AD: Competitive Position 2008
Florina Bulgaria Ad
Strategic Direction
Key Facts
Summary 17 Florina Bulgaria AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Florina Bulgaria AD: Competitive Position 2008
Florina Bulgaria Ad
Strategic Direction
Key Facts
Summary 19 Florina Bulgaria AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 20 Florina Bulgaria AD: Competitive Position 2008
Nova Trade Ood
Strategic Direction
Key Facts
Summary 21 Nova Trade OOD: Key Facts
Company Background
Production
Summary 22 Nova Trade OOD: Production Statistics 2007
Competitive Positioning
Summary 23 Nova Trade OOD: Competitive Position 2008
Nova Trade Ood
Strategic Direction
Key Facts
Summary 24 Nova Trade OOD: Key Facts
Company Background
Production
Summary 25 Nova Trade OOD: Production Statistics 2007
Competitive Positioning
Summary 26 Nova Trade OOD: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 84 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 86 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 87 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

Abstract

Euromonitor International's Functional Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
  • Get a detailed picture of the functional drinks industry
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

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