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Fragrances in Poland

Published by: Euromonitor International

Published: Jun. 9, 2009 - 36 Pages


Table of Contents


Fragrances in Poland
Euromonitor International
June 2009
Executive Summary
the Primacy of Appearance Propels Demand for Cosmetics and Toiletries
Ongoing Product Specialisation and Segmentation
Multinationals Hold Dominant Positions
Specialist Retailers Gain Ground
Optimistic Forecast for Future Growth in Cosmetics and Toiletries
Key Trends and Developments
Rising Importance of Health and Wellness Impacts Sales of Cosmetics and Toiletries
Celebrity Endorsement Being A Popular Promotional Tool
Domestic Companies Aim at Strengthening Their Positions
Product Specialisation A Key Direction in New Product Development
Anti-ageing, A Hot Trend
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Laboratorium Kosmetyczne Dr Irena Eris SA
Strategic Direction
Key Facts
Summary 1 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
Company Background
Production
Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Production Statistics 2007
Competitive Positioning
Summary 4 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2008
Oceanic Przedsiebiorstwo Farmaceutyczno-kosmetyczne
Strategic Direction
Key Facts
Summary 5 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Key Facts
Summary 6 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Operational Indicators
Company Background
Production
Summary 7 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Production Statistics 2007
Competitive Positioning
Summary 8 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Competitive Position 2008
Pollena-ewa SA
Strategic Direction
Key Facts
Summary 9 Pollena Ewa SA: Key Facts
Summary 10 Pollena Ewa SA: Operational Indicators
Company Background
Production
Summary 11 Pollena Ewa SA: Production Statistics 2007
Competitive Positioning
Summary 12 Pollena Ewa SA: Competitive Position 2008
Soraya SA
Strategic Direction
Key Facts
Summary 13 Soraya SA: Key Facts
Summary 14 Soraya SA: Operational Indicators
Company Background
Production
Summary 15 Soraya SA: Production Statistics 2007
Competitive Positioning
Summary 16 Soraya SA: Competitive Position 2008
Ziaja Ltd Zaklad Produkcji Lekow Sp Zoo
Strategic Direction
Key Facts
Summary 17 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts
Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators
Company Background
Production
Summary 19 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Production Statistics 2007
Competitive Positioning
Summary 20 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Fragrances by Concentration: % Value Analysis 2004-2008
Table 16 Sales of Fragrances by Subsector: Value 2003-2008
Table 17 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 18 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 19 Fragrances Company Shares by Retail Value 2004-2008
Table 20 Fragrances Brand Shares by Retail Value 2005-2008
Table 21 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 22 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 24 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 25 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013

Abstract

Euromonitor International's Fragrances in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: premium fragrances (women's, men's, unisex) and mass fragrances (women's, men's and unisex). Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
  • Get a detailed picture of the cosmetics & toiletries industry
  • Pinpoint growth sectors and trends and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
    • Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning


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