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Oral Hygiene in Turkey

Published by: Euromonitor International

Published: Jun. 9, 2009 - 31 Pages


Table of Contents


Oral Hygiene in Turkey
Euromonitor International
June 2009
Executive Summary
Cosmetics and Toiletries See Good Growth in 2008
Market Sees Growth Despite Global Financial Crisis
Multinational Companies Increase Shares Further
Department Stores and Grocery Retailers Increase in Importance
Positive Constant Value Growth Predicted for Forecast Period
Key Trends and Developments
Decline in Unit Prices Due To Impact of the Global Financial Crisis
Avon Records High Growth, Leads Market
Natural/organic Cosmetics Gain Importance
Cosmetics See Advertising Boom in 2008
Growth of Beauty Specialists and Department Stores Boost Premium Products
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Akat Kozmetik Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 2 Akat Kozmetik Sanayi ve Ticaret AS: Key Facts
Summary 3 Akat Kozmetik Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Akat Kozmetik Sanayi ve Ticaret AS: Competitive Position 2008
Aromel Kozmetik Sanayii Ve Ticaret As
Strategic Direction
Key Facts
Summary 5 Aromel Kozmetik Sanayii ve Ticaret AS: Key Facts
Summary 6 Aromel Kozmetik Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 7 Aromel Kozmetik Sanayii ve Ticaret AS: Production Statistics 2007
Competitive Positioning
Summary 8 Aromel Kozmetik Sanayii ve Ticaret AS: Competitive Position 2008
Evyap Sabun Yag Gliserin Sanayii Ve Ticaret As
Strategic Direction
Key Facts
Summary 9 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Key Facts
Summary 10 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 11 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Production Statistics 2007
Competitive Positioning
Table 15 Summary4 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Competitive Position 2008
Hayat Kimya Sanayi As
Strategic Direction
Key Facts
Summary 12 Hayat Kimya Sanayi AS: Key Facts
Summary 13 Hayat Kimya Sanayi AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Hayat Kimya Sanayi AS: Competitive Position 2008
Hobi Kozmetik As
Strategic Direction
Key Facts
Summary 15 Hobi Kozmetik AS: Key Facts
Summary 16 Hobi Kozmetik AS: Operational Indicators
Company Background
Production
Competitive Positioning
Table 16 Summary3 Hobi Kozmetik AS: Competitive Position 2008
Kopas Kozmetik Pazarlama San As
Strategic Direction
Key Facts
Summary 17 Kopas Kozmetik Pazarlama San AS: Key Facts
Summary 18 Kopas Kozmetik Pazarlama San AS: Operational Indicators
Company Background
Production
Summary 19 Kopas Kozmetik Pazarlama San AS: Production Statistics 2007
Competitive Positioning
Summary 20 Kopas Kozmetik Pazarlama San AS: Competitive Position 2007
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2009
Table 18 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 19 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 20 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 21 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 22 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 23 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 24 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 25 Toothpaste Brand Shares by Retail Value 2005-2008
Table 26 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 28 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 29 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 30 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

Abstract

Euromonitor International's Oral Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
  • Get a detailed picture of the cosmetics & toiletries industry
  • Pinpoint growth sectors and trends and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
    • Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning


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