Health and Wellness Food and Beverages in Japan

Published by: Euromonitor International

Published: May. 9, 2009 - 77 Pages

Table of Contents

Health and Wellness Food and Beverages in Japan

Euromonitor International

May 2009

Executive Summary

Growth Is Driven by Innovation

Legislation Continues To Hold Organic Food Back

Manufacturers See Potential in Foshu Products

Internet Specialised Distribution Channels

Strong Forecast Depends on Weathering Economic Storm

Key Trends and Developments

Modest Economic Recovery Helps Health and Wellness But Turbulent Times Lie Ahead

Weight and Fitness An Increasing Concern in Japanese Society

Jas Certification Slows Down Growth of Organic Food

Growth in the Number of Smaller Households in Japan

Market Data

Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007

Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007

Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007

Table 4 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007

Table 5 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007

Table 6 Health and Wellness Food and Beverages: Brand Shares 2005-2007

Table 7 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012

Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012

Appendix

National Legislation

Advertising

Retail Distribution

Definitions

Summary 1 Research Sources

House Foods Corp

Strategic Direction

Key Facts

Summary 2 House Foods: Key Facts

Summary 3 House Foods: Operational Indicators

Company Background

Competitive Positioning

Summary 4 House Foods: Competitive Position 2007

Morinaga Milk Industry Co Ltd

Strategic Direction

Key Facts

Summary 5 Morinaga Milk Industry Co Ltd: Key Facts

Summary 6 Morinaga Milk Industry Co Ltd: Operational Indicators

Company Background

Competitive Positioning

Summary 7 Morinaga Milk Industry Co Ltd: Competitive Position 2007

Yakult Honsha Co Ltd

Strategic Direction

Key Facts

Summary 8 Yakult Honsha: Key Facts

Summary 9 Yakult Honsha: Operational Indicators

Company Background

Competitive Positioning

Summary 10 Yakult Honsha Ltd: Competitive Position 2007

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 9 Sales of Organic Packaged Food by Subsector: Value 2002-2007

Table 10 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007

Table 11 Other Organic Food by Type: % Value Breakdown 2002-2007

Table 12 Organic Packaged Food Company Shares 2005-2007

Table 13 Organic Packaged Food Brand Shares 2005-2007

Table 14 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012

Table 15 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 16 Sales of Organic Beverages by Subsector: Value 2002-2007

Table 17 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007

Table 18 Organic Beverages Company Shares 2005-2007

Table 19 Organic Beverages Brand Shares 2005-2007

Table 20 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012

Table 21 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 22 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007

Table 23 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007

Table 24 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007

Table 25 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2007

Table 26 Standard Fat Vs Reduced Fat Fortified/functional Milk: % Breakdown 2007

Table 27 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007

Table 28 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown 2007

Table 29 Key Functional Ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2006-2007

Table 30 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007

Table 31 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007

Table 32 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2007

Table 33 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2007

Table 34 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007

Table 35 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007

Table 36 Fortified/functional Packaged Food Company Shares 2005-2007

Table 37 Fortified/functional Packaged Food Brand Shares 2005-2007

Table 38 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012

Table 39 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Table 40 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007

Table 41 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007

Table 42 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2002-2007

Table 43 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2007

Table 44 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2007

Table 45 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2007

Table 46 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2007

Table 47 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2007

Table 48 Fortified/functional Beverages Company Shares 2005-2007

Table 49 Fortified/functional Beverages Brand Shares 2005-2007

Table 50 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012

Table 51 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 52 Sales of BFY Packaged Food by Subsector: Value 2002-2007

Table 53 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007

Table 54 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007

Table 55 BFY Packaged Food Company Shares 2005-2007

Table 56 BFY Packaged Food Brand Shares 2005-2007

Table 57 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012

Table 58 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 59 Sales of BFY Beverages by Subsector: Value 2002-2007

Table 60 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007

Table 61 Other BFY Reduced Sugar Hot Drinks by Type: % Value Breakdown 2002-2007

Table 62 BFY Beverages Company Shares 2005-2007

Table 63 BFY Beverages Brand Shares 2005-2007

Table 64 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012

Table 65 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 66 Sales of NH Packaged Food by Subsector: Value 2002-2007

Table 67 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007

Table 68 NH Packaged Food Company Shares 2005-2007

Table 69 NH Packaged Food Brand Shares 2005-2007

Table 70 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012

Table 71 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 72 Sales of NH Beverages by Subsector: Value 2002-2007

Table 73 Sales of NH Beverages by Subsector: % Value Growth 2002-2007

Table 74 Other NH Hot Drinks by Type: % Breakdown: % Value Breakdown 2002-2007

Table 75 NH Beverages Company Shares 2005-2007

Table 76 NH Beverages Brand Shares 2005-2007

Table 77 Forecast Sales of NH Beverages by Subsector: Value 2007-2012

Table 78 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 79 Sales of Food Intolerance Products by Subsector: Value 2002-2007

Table 80 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007

Table 81 Food Intolerance Products Company Shares 2005-2007

Table 82 Food Intolerance Products Brand Shares 2005-2007

Table 83 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012

Table 84 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012

Abstract

• Get a detailed picture of the health and wellness food and beverages industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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