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Functional Drinks in Italy

Published by: Euromonitor International

Published: Apr. 9, 2009 - 34 Pages


Table of Contents


Functional Drinks in Italy
Euromonitor International
April 2009
Executive Summary
Disappointing Performance Following Poor Weather and Economic Crisis
Healthier Products Lead Growth
Coca-Cola Consolidates Its Leading Position
Supermarket/hypermarkets and Discounters Boosted by Economic Downturn
Forecast Period Growth Reliant on Economic Recovery
Key Trends and Developments
Economic Instability Poses A Threat To Future Growth
Biodegradable Packaging Increasing in Popularity
Increasing Demand for Healthy Drinks
Increasing Product Segmentation
Economic Crisis To Challenge the Competitive Environment
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2004-2008
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2005-2008
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 21 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 24 Penetration of Private Label by Sector by Value 2003-2008
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
Fountain Sales in Italy
Sector Data
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Definitions
Acqua Minerale San Benedetto SpA
Acqua Minerale San Benedetto SpA
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA: Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Summary 3 Acqua Minerale San Benedetto SpA: Production Statistics 2008
Competitive Positioning
Summary 4 Acqua Minerale San Benedetto SpA: Competitive Position 2008
Campari Milano Spa, Davide
Strategic Direction
Key Facts
Summary 5 Campari Milano SpA, Davide: Key Facts
Summary 6 Campari Milano SpA, Davide: Operational Indicators
Company Background
Production
Summary 7 Campari Milano SpA, Davide: Production Statistics 2008
Competitive Positioning
Summary 8 Campari Milano SpA, Davide: Competitive Position 2008
Coca-Cola Bevande Italia SRL
Strategic Direction
Key Facts
Summary 9 Coca-Cola Bevande Italia Srl: Key Facts
Summary 10 Coca-Cola Bevande Italia Srl: Operational Indicators
Company Background
Production
Summary 11 Coca-Cola Bevande Italia Srl: Production Statistics 2008
Competitive Positioning
Summary 12 Coca-Cola Bevande Italia Srl: Competitive Position 2008
Cogedí International SpA
Strategic Direction
Key Facts
Summary 13 CoGeDí International SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 CoGeDì International SpA: Competitive Position 2008
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl
Strategic Direction
Key Facts
Summary 15 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 16 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Conserve Italia - Consorzio Cooperative Conserve Italia: Competitive Position 2008
Ferrarelle SpA
Strategic Direction
Key Facts
Summary 18 Ferrarelle SpA: Key Facts
Summary 19 Ferrarelle SpA: Operational Indicators
Summary 20 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 21 Ferrarelle SpA: Production Statistics 2008
Competitive Positioning
Summary 22 Ferrarelle SpA: Competitive Position 2008
La Doria SpA
Strategic Direction
Key Facts
Summary 23 La Doria SpA: Key Facts
Summary 24 La Doria SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 25 La Doria SpA: Competitive Position 2008
San Pellegrino SpA
Strategic Direction
Key Facts
Summary 26 San Pellegrino SpA: Key Facts
Summary 27 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 28 San Pellegrino SpA: Competitive Position 2008
Zuegg SpA
Strategic Direction
Key Facts
Summary 29 Zuegg SpA: Key Facts
Summary 30 Zuegg SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 31 Zuegg SpA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 44 Still vs. Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 45 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 46 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 47 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 48 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 49 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2008
Table 50 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 51 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 52 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 53 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 55 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 56 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 57 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

Abstract

Euromonitor International's Functional Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
  • Get a detailed picture of the functional drinks industry
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop


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