Malaysia Outbound

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2009 - 57 Pages

Table of Contents

INTRODUCTION

DATA SOURCES

BACKGROUND

MARKET DRIVERS

POPULATION

Figure 1: Malaysian population, by age group, 1999-2008

Social and political issues

ECONOMY

Figure 2: Malaysia by population, per-capita GNI and trips abroad, 2000, 2006 and 2007

Figure 3: Population in the workforce and showing GDP growth, 2006-09

Employment

Tourism’s role in the economy

Figure 4: The economic impact of the travel and tourism economy on employment and GDP, 2009

OUTBOUND TRAVEL AND EXCHANGE RATES

Figure 5: Rates of exchange between the US Dollar and the Malaysian Ringgit, 2003-08

TOURISM BALANCE

Figure 6: International tourism receipts, expenditures and tourism balance, 2004-087

OUTBOUND TOURISM

ARRIVALS

Indonesia-Malaysia-Thailand Growth Triangle

DESTINATIONS

Figure 7: Tourist arrivals in four key South-East Asian countries, showing Malaysia’s share of the inbound

market, selected years, 2000-07

Figure 8: Leading destinations for Malaysian arrivals, 2003-07

Thailand

China

Indonesia

Hong Kong and Macao

India

Other destinations

Saudi Arabia

UK

MARKET CHARACTERISTICS

PRE-BOOKING BEHAVIOUR AND BOOKING METHODS

The role of the Internet

Figure 9: Top ten Asian countries, showing the number of Internet users and user growth, 2000-08

Internet use in destination countries for Malaysian outbound travellers

Figure 10: Internet usage among leading destinations for Malaysian outbound travellers, 2008

Enticing travellers to book

DEMOGRAPHICS

Language and literacy rates

Figure 11: Average literacy rates in selected destinations for outbound travellers, 2009

Population distribution in Malaysia

Figure 12: Population distribution, showing towns and cities of half a million inhabitants and more, 2008

PURPOSE OF VISIT/LENGTH OF STAY

Australia

Figure 13: Malaysians travelling to Australia by purpose of visit, showing average number of days in each

category, 2004-07

Indonesia

Figure 14: Profile of Malaysian travellers to Indonesia showing number of arrivals, by purpose of visit,

2003-07

Length of stay

Figure 15: Profile of Malaysian travellers to Indonesia, by length of stay, 2003-07

EXPENDITURE

Australia

Indonesia

SEASONALITY

TRANSPORT

AIR

The growth of LCCs

Malaysia’s airports

Figure 16: Air traffic at Malaysia’s leading airports, 2003-07

ROAD

RAIL

SEA

Figure 17: Cruise traffic at Port Klang, by number of ships and passengers, 2005-08

ACCOMMODATION

TOUR OPERATORS AND TRAVEL AGENCIES

WHAT NEXT?

INDEX TO TTI DESTINATION REPORTS

Country reports

City reports

INDEX TO TRAVEL & TOURISM ANALYST

Index grouped by geographic area

SPECIAL REPORTS INDEX

2003

2004

2005

2006

Abstract

South East Asia has been enjoying spectacular economic growth in recent years and Malaysia has been no exception. Between 2006 and 2007, the country’s annual gross domestic product (GDP) grew by over 5%. The economy slowed down in 2008 (when GDP dropped to 4.6%), as the global downturn started to affect the Far East, but Malaysian consumers have continued to travel overseas and to neighbouring countries.Insight + Impact - Mintel's commitment to its clients is encapsulated in this simple formula.

Mintel's travel and tourism clients gain global insight into the latest consumer trends, issues and developments in the industry. Our high quality data, meaningful analysis and actionable recommendations always positively impact our clients' business. Travel and Tourism Analyst

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