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Youth Travel Accommodation - International

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2009 - 57 Pages


Table of Contents


INTRODUCTION

DATA SOURCES

DEFINING YOUTH

MARKET FACTORS

YOUTH POPULATION

Figure 1: Mid-year global youth population (aged 15-34), developed versus less developed

countries, 2000-30

Figure 2: Median age in countries that are major sources for the youth travel market, 2000-30

Youth travellers highly educated

Figure 3: Enrolments in tertiary education, by selected countries, 2000-06

PRIMARY MOTIVATING FACTORS FOR YOUTH TRAVEL

Figure 4: Purpose of most recent main trip, total and by age group, 2007

Studying abroad

Working abroad

Volunteer work

Language travel

INDEPENDENT VERSUS ORGANISED TRAVEL

Independent travel

Organised travel

MARKET OVERVIEW

THE DISCERNING YOUNG TRAVELLER

YOUTH ACCOMMODATION CHOICES

Figure 5: Accommodation used on last major trip, 2007

HOSTELS RAISE THE STAKES - LUXURY/BOUTIQUE STANDARDS ON A BUDGET

The arrival of boutique hostels

St Christopher’s Inns, London

The Broadway Hotel & Hostel (New York)

HQ Hostel Bangkok

Number of hostels growing

HOTELS COMPETE AS ‘NO-FRILLS’ ALTERNATIVES

OTHER ACCOMMODATION

ACCOMMODATION: A KEY PART OF TRIP EXPENDITURE

Figure 6: Travel expenditure breakdown for last main trip, 2007

THE IMPORTANCE OF DISCOUNTS

PRE-TRIP PLANNING AND BOOKING ACCOMMODATION

Figure 7: Information sources consulted before departure on last main trip, 2002 and 2007

SHARING EXPERIENCES - USER-GENERATED CONTENT

THE ROLE OF TECHNOLOGY WHEN TRAVELLING

BOOKING ACCOMMODATION

Figure 8: Primary method of booking accommodation used on last trip, compared to other key

travel purchases, 2007

Figure 9: Booking accommodation using travel agencies or direct with product suppliers, 2007

Case study: Hostelworld.com

DESTINATION TRENDS

Figure 10: Top destinations for youth travellers, 2007

AUSTRALASIA

Figure 11: Accommodation choices, by international backpackers, % visitor nights 2007-08

Figure 12: Share of accommodation, by capacity, 2008

REGIONAL COMPARISONS

NTOS TARGET YOUTH TRAVELLERS

SUSTAINABILITY AND THE GREEN INFLUENCE

YOUTH ACCOMMODATION AND TRAVEL ORGANISATIONS

WORLD YOUTH STUDENT AND EDUCATIONAL TRAVEL CONFEDERATION

Safe Travel Accommodation for Youth Association

WYSE Work Abroad Association

ASSOCIATION OF LANGUAGE TRAVEL ORGANISATIONS

INTERNATIONAL STUDENT TRAVEL CONFEDERATION AND INTERNATIONAL STUDENT IDENTITY CARD

THE ASSOCIATION FOR TOURISM AND LEISURE EDUCATION

HOSTELLING INTERNATIONAL

YEAR OUT GROUP

WHAT NEXT?

INDEX TO TTI DESTINATION REPORTS

Country reports

City reports

INDEX TO TRAVEL & TOURISM ANALYST

Index grouped by geographic area

SPECIAL REPORTS INDEX

2003

2004

2005

2006

Abstract

Growing recognition of the importance of youth travellers in the global marketplace, both in the present and future, has underpinned rapid development of the youth travel accommodation market. Youth travellers aged 16-29 represent a sizeable 20-25% of the global travel market, according to the United Nations World Tourism Organization (UNWTO). This is equivalent to US$1.36 billion in value terms and an estimated 160 million arrivals per year. Although the population is falling in advanced economies, frequency of travel is accelerating and they are spending more. Youth is no longer confined to a narrow set of 18-24 year olds. Travellers’ propensity to further themselves through academic education and sociocultural experiences such as travel has extended the youth period well into the early thirties. Average expenditure per trip increased by 40% between 2002 and 2007, according to the UNWTO, reflecting the higher spend of older age groups.

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