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South Africa Tourism Report Q3 2009

Published by: Business Monitor International

Published: Jul. 17, 2009 - 61 Pages


Table of Contents


Executive Summary
SWOT Analysis
Table: South Africa Tourism SWOT
South Africa Political SWOT
South Africa Economic SWOT
South Africa Business Environment SWOT
Industry Forecast Scenario
Table: South African Tourism Industry, 2006-2013 (US$bn, unless otherwise stated)
Table: South African Travel Industry, 2006-2013 (mn)
Table: Foreign Tourist Arrivals By Region, 2007 And 2008
Table: Foreign Tourist Arrivals By Region, January 2008 And 2009
The ‘World Cup’ Effect
Table: Key Tourism Source Markets Likely To Participate In The 2010 World Cup*
Table: Number Of Beds Required In Each Host City For FIFA 2010 World Cup Games
Market Overview - Travel
Airports
Commercial Airlines
Low-Cost Airlines
Special Focus: Jet Fuel Costs
Quarterly Oil Products Price Outlook
Table: Oil Product Price Assumptions, Q408-Q409 (US$/bbl)
Table: Oil Product Price Forecasts, 2006-2013 (US$/bbl)
Car Rental
Market Overview - Hospitality
Table: Structure Of Accommodation Market, 2006-2013
Accommodation
Accommodation Developments
Casinos
Table: Key Players In South Africa’s Hotel And Gaming Industry
Game Lodges
Regional Case Study - Accor
Table: Accor Hotel Business In Selected Middle East And Africa Countries, At June 2009
Business Environment Ratings
Tourism Business Environment Ratings
Table: Middle East And Africa Travel And Tourism Business Environment Ratings
BMI’s Security Ratings
Table: Middle East And Africa Defence And Security Ratings
Table: Middle East And North Africa State Terrorism Vulnerability Index
South Africa - Security Ratings
Conflict Risk
Terrorism Risk
Physical Safety Risk
City Terrorism Rating
Methodological Overview
Table: Methodology
Table: BMI’s Africa City Terrorism Index
Special Report: Crime
Currency Forecast
ZAR: Driven By Dollar Weakness
BMI SOUTH AFRICA CURRENCY FORECASTS
Global Assumptions
Table: Global Assumptions, 2007-2013
Table: Developed States GDP Growth, 2008-2010
Table: Emerging Markets GDP Growth, 2008-2010
Table: Commodity Prices, 2007-2010
Company Profiles
South African Airways (Pty) Ltd (SAA)
Sun International
Southern Sun
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Tourism Industry
Tourism Ratings - Methodology
Table: Tourism Business Environment Indicators
Table: Weighting of Components
Sources

Abstract

Tourism Overview

In 2008, the growth rate in foreign tourist arrivals continued to slow compared with that recorded in theprevious two years, with arrivals up 5.5% year-on-year (y-o-y) to almost 9.6mn. Although the most recentdata are for just January 2009, there is continuing evidence of weakness in foreign tourist arrivals fromimportant source markets. Indeed, only arrivals from Africa recorded positive growth (up 10% y-o-y),with every other region showing declines in visitor numbers y-o-y. Of note, Europe and North Americarecorded falls in arrivals of nearly 13% and 7% y-o-y, respectively; while visitors from the UK andGermany fell over 8% and 20% y-o-y, respectively. Overall, foreign tourist arrivals were up a modest 5%y-o-y in the first month of 2009.

Hospitality

We anticipate that the hospitality sector will experience a poor year in 2009, with latest figures suggestingnoticeable weakness. The most recent data are for Q109 (preliminary data only) and show that the totalnumber of foreign and domestic tourist room nights in all accommodation establishments decreased amarked 9.5% compared with the first quarter of 2008. This compares with a 17% y-o-y increase in thetotal number of tourist room nights recorded in Q108.

Forecast Scenario

Despite negative annual growth in foreign tourist arrivals from all regions except Africa in Q109, BMImaintains that total arrivals will increase slightly this year (highlighting the relative importance of Africato South African tourism but noting caution over data on visitors from Zimbabwe). The weak outlook for2009 is underpinned by further downward revisions to our economic forecasts in major source markets.

On a more positive note, short-term weakness of the South African rand against the euro and the USdollar should help support the competitiveness of the tourism industry. Additionally, the risk of crossbordercontamination from a cholera epidemic emanating from Zimbabwe has decreased, with theepidemic apparently having passed its peak. In 2010 we expect growth in tourist arrivals and tourismreceipts to pick up sharply, as the country hosts the FIFA World Cup and economic recovery takes placein key source markets.

2010 FIFA World Cup

In a press conference in May, the South African authorities confirmed that all airports being upgraded forthe 2010 World Cup would be ready. FIFA is also closely monitoring the outbreak of the H1N1 virus(swine flu), although South Africa has no reported cases of the virus (as of 8 June 2009). The FIFAConfederations Cup, which takes place a year before the World Cup and is used as a dress rehearsal forthe main event, takes place in South Africa in June. This will be an important test of how prepared thecountry is for the World Cup.

Sun International

In its business update for the nine months to March 2009, South African hotel and casino company SunInternational achieved overall revenue growth of 6% compared with the same period a year earlier(although trading conditions for the quarter to March continued to deteriorate). Casino and room revenuesgrew 6% and 7% y-o-y, respectively, in the nine-month period. The average room occupancy rate for thefirst three months of 2009 stood at 71%, down 7% on the corresponding period of 2008. The short-termoutlook for the group’s casinos in South Africa remains subdued.

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