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Argentina Consumer Electronics Report Q3 2009Published by: Business Monitor International Published: Jul. 17, 2009 - 37 Pages Table of Contents
AbstractArgentina’s domestic consumer electronics devices market, defined as including computing devices,mobile handsets, and video audio and gaming products, is projected to be worth around US$4.1bn in2008. A sharp slowdown impacted the market in H109, but spending is expected to grow a CAGR of7.4% to US$5.4bn by 2013, driven by demand for LCD TV sets, notebook computers, digital camerasand other key products, and by rising incomes and greater credit availability.Computers Computer hardware accounted for around50% of Argentinean consumerelectronics spending in 2008, with PCpenetration still below 25%. BMIforecasts Argentinean domestic marketcomputer sales (including notebooks andaccessories) of approaching US$1.7bn in2009, up from US$1.5bn in 2008. Computer hardware compound annualgrowth rate (CAGR) for the 2008-2013period is forecast at about 7%, driven bysales of notebooks and netbooks. AV Devices AV devices accounted for around 38% ofArgentinean consumer electronicsspending in 2008. Argentina’s domesticAV device market is projected atUS$1.5bn this year. Sales of digital TVsets and digital cameras are projected todrive AV spending growth at a projectedCAGR of 8.6% between 2009 and 2013. Mobile Handsets Mobile handset sales accounted foraround 12% of Argentinean consumerelectronics spending in 2008. Following areverse in 2009, Argentinean markethandset sales are expected to grow at aCAGR of 4% to US$477mn in 2013, asmobile subscriber penetration reaches129%. Sales will be dominated by thereplacement market, with growingdemand for smartphones, PDAs and 3Ghandsets. Get Full Details About This Report >> |
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