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Singapore Tourism Report Q3 2009Published by: Business Monitor International Published: Jul. 17, 2009 - 50 Pages Table of Contents
AbstractA Difficult Time AheadSingapore’s tourism industry has experienced a difficult start to 2009. The first three months of the yearsaw double-digit declines in arrivals figures on a year-on-year (y-o-y) basis. April figures showed a slightimprovement, with arrivals down by 6.1%, at 780,000, according to figures released by the SingaporeTourism Board (STB). Year-to-date, 3.03mn tourists have arrived in the city state. Given this disappointing start to the year, it is clear that the risk to BMI’s forecast of 9.9mn visitors for2009 now lies very much to the downside. However, we would prefer to wait for more data to come outover the summer months before moving to change our arrivals forecast for the current year. Integrated Resorts Opening Soon In June 2009, the first details surrounding some of the hotel rooms on offer at the new SGD6.59bnSentosa integrated resort were unveiled. Showrooms for the Maxims Tower, Hotel Michael, Festive Hoteland the Hard Rock Hotel Singapore were opened for public viewing. The 120-room Maxims Tower and470-room Hotel Michael are both pitched at the luxury end of the market. The 398-room Festive Hotel ispitched at the family market, with brightly coloured décor and loft sleeping areas within the bedrooms forchildren. Lastly, the 364-room Hard Rock Hotel Singapore is pitched at the young adult market. Bookingsfor these new hotels will open in H209. Other attractions on offer at Sentosa will include a UniversalStudios theme park, a casino and the world’s largest oceanarium. BMI believes that these new resorts will do much to boost Singapore’s tourist industry significantly from2010 onwards. Challenging Operating Environment For Tourism Companies The current global economic slowdown is providing a challenging backdrop for companies operatingwithin the Singaporean tourism industry at present. Hotel occupancy rates in Singapore are falling anddomestic airline Singapore Airlines saw a 48.2% fall in its net profits over FY08/09. BMI will continueto monitor the situation in Singapore to see if any further changes to our tourism forecasts provenecessary. Addition Of Coverage On Swine Flu May 2009 saw Singapore confirm its first case of the H1N1 virus (swine flu). To that end, BMI has addedcoverage of swine flu to our existing coverage of avian flu. More information can be found on pages 33-34 of this report. Get Full Details About This Report >> |
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