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Software as a Service 2009: Customer Relationship Management End-User StudyPublished by: IDC Published: Jul. 13, 2009 - 20 Pages Table of ContentsTable of Contents IDC Opinion In This Study MethodologySampling ProfileSituation Overview Current Involvement of Software as a ServiceBenefits of Software as a ServiceFuture Outlook Deployment Plan for Customer Relationship Management ApplicationsEssential Guidance Challenges to Taking the Leap for Software as a ServiceDecision-Making ProcessLearn More Related ResearchSynopsisFigure: Involvement of Organization in the Concept of Software as a Service by Country Figure: Involvement of Organization in the Concept of Software as a Service by Company Size Figure: Involvement of Organization in the Concept of Software as a Service by Vertical Industry Figure: Top Benefits Associated with Using Software as a Service by Country Figure: Top Benefits Associated with Using Software as a Service by Company Size Figure: Customer Relationship Management Deployment Plan over the Next 18 Months by Country Figure: Customer Relationship Management Deployment Plan over the Next 18 Months by Company Size Figure: Software-as-a Service Deployment Plan for Customer Relationship Management over the Next 18 Months by Vertical Industry Figure: Top Barriers to the Implementation of Software as a Service Within Organizations over the Next 18 Months by Country Figure: Decision Makers for Software-as-a-Service Solutions (Including Services) by Country Figure: Decision Makers for Software-as-a-Service Solutions (Including Services) by Company Size AbstractThis IDC study is based on a section of the Asia/Pacific Software Survey, 2009, in which IDC interviewed key executives in Asia/Pacific (excluding Japan) or APEJ to find out the sentiments and adoption plans associated with customer relationship management (CRM) software-as-a-service (SaaS) solutions. This study aims to find familiarity of the respondents with SaaS and the benefits that are associated with using SaaS. This study also deeps dive into the CRM applications. "A large percentage of respondents in Australia are not familiar with SaaS, unlike in the People's Republic of China (PRC) which has the highest number of respondents that are familiar with SaaS and are currently using or subscribing it for some of their software solutions," says Sheila Lam, senior market analyst, Enterprise Applications, IDC Asia/Pacific. "On a geographical analysis, developing countries like India and the PRC indicated a higher interest to migrate their on-premise applications to SaaS. However, concerns on security, performance, and licensing methodology are hindering organizations from implementing SaaS solutions," she adds. Get Full Details About This Report >> |
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