|
|
IDC's Beyond the Box PC Survey Reveals Attitudes on the Consumer Printing Market OpportunityPublished by: IDC Published: Jul. 12, 2009 - 34 Pages Table of ContentsTable of Contents IDC Opinion In This Study MethodologySituation Overview Bundling Printers/MFPs with PCsIf Not Bundled, Was the Printer/MFP Purchased at the Same Time as the PC or Later?Price Paid for Printer/MFPPrinter/MFP Channel PreferencesHome Network PenetrationRespondent DemographicsFuture Outlook Essential Guidance Learn More Related ResearchSynopsisTable: Printer/MFP Bundled with PC Purchase by Gender and Age Group Table: Timing of MFP/Printer Purchase Versus PC Purchase by Gender and Age Group Table: Printer/MFP Pricing and Channel Used for Purchase by Gender and Age Group Table: Type of Home Network Connection by Gender and Age Group Table: Methods of Connection Used for Accessing the Internet by Gender and Age Group Table: Number of People Residing at Home Location by Gender and Age Group Table: Annual Gross Household Income by Gender and Age Group Table: Employment Status by Gender and Age Group Table: State of Residence by Gender and Age Group AbstractThis IDC study, based on IDC's Beyond the Box PC Survey, explores the buying habits of U.S. consumers when they are purchasing accessories for their PC. The theory was that consumers' PC purchases often present upsell opportunities for related accessory items. While the collection of products that could be sold with a PC is large, this analysis focuses on the relationship between PCs and printer/MFP devices. Specifically, the study examines:
"While consumers may not always purchase a printer or MFP with a new PC, our survey results reveal significant insight into the bundling practices, purchasing/pricing trends, and home networking penetration that shape the opportunity for consumer printing devices," says Sahaja Sarathy, senior analyst for IDC's Hardcopy Peripherals Group. Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||