Skin Lighteners

Published by: Global Industry Analysts

Published: Jul. 1, 2009 - 363 Pages

Table of Contents

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1.MARKET OVERVIEW

Skin Lightening - A Market With Enormous GrowthOpportunities

Current & Future Analysis

Rapid Growth in the Global Skin Care Products Market

Culture & Ethnicity Determine Growth Potential for SkinLighteners

Skin Lightening Products Dominate the AsianSkin Care Market

Manufacturers Devise Distinct Strategies for Different Regions

Lax Regulations, Unsafe Ingredients - Major Areas ofConcern

Total Body Whitening Products - Potential Area of Growth

Price - A Key Determinant

Demand for Innovative Ingredients Rises

Rising Demand for Natural Ingredients

Women No Longer the Sole Targets of Skincare Companies

Anti-Aging Companies Shift Focus to Skin Lighteners Segment

Demand for Skin Whitening Products Rises in Europe

Companies Capitalize on the Power of Internet

2.SKIN COLOR - PHYSIOLOGY & DISORDERS

Melanin - The Pigment of Skin Color

Physiology Behind Skin Darkening

Skin Pigmentation Disorders

Types of Skin Pigmentation Disorders

Preventing Skin Pigmentation

Skin Lightening Treatments

Sunscreen

Topical Products

Laser Treatments

Combination Treatments

3.INTRODUCTION TO SKIN LIGHTENING/WHITENING

The Quest for Fair/White Skin

Skin Lightening/Whitening - An Introduction

Applications of Skin Lighteners

Target Areas for Lightening / Whitening Products

Skin Lightening Products - Functioning Mechanism

4.SKIN LIGHTENING INGREDIENTS - ANOVERVIEW

Introduction to Skin Lightening Agents

Major Skin Whitening/Lightening Actives

Skin Whitening Ingredients of Select Companies

Hydroquinone

Restrictions on the Use of Hydroquinone

Substitutes for Hydroquinone

Azelaic Acid

Kojic Acid

Arbutin

Alpha-Arbutin

Beta-Arbutin (Bearberry Extract)

Alpha Hydroxy Acids (AHAs)

Glycolic Acid

Lactic Acid

Vitamin C

Vitamin A (Retinol)

Glycyrrhetinic Acid

Melanostat

Licorice Extract

Vitamin B3 (Niacinamide)

Mulberry Extract

Lemon Juice Extract

Emblica

5.PRODUCT INNOVATIONS/INTRODUCTIONS

Nivea Introduces Nivea Visage Sparkling Glow

CavinKare Expands ‘Fairever’ Line with Fruit Variant

Mary Kay Introduces PureWhite Range

Skin 2 Skin Care Introduces Photoaging Repair Cream

Intelligent Skin Care Launches New Range of SkinWhitening Products

Elder Healthcare Introduces Fair One Plus Five

Wipro to Launch Fairness Cream

Comvita Launches Manuka Honey-Based Skin Care Products

Ambi Develops Soft and Even Skin Care Product Range

Kanebo Develops New Magnolignan Formulation

Japanese Scientists Develop New Skin Whitening Agent

NeoStrata to Launch NeoStrata Skin Brightener

Momentive Unveils Silsoft E-Pearl Emulsion

Laboratoires Sérobiologiques Unveils Actiwhite™ LS 9808

Nivea Launches ‘Nivea for Men’ Fairness Products Rangein India

Alban Muller Unveils Whitami, a Skin Lightening Ingredient

Ponds Develops Flawless White

Symrise Develops New Active Agent, SymWhite® 377

US-Based Inventors Devise New Technique for SkinWhitening

Japanese Researchers Develop Tyrosinase Structure

6.RECENT INDUSTRY ACTIVITY

Dabur India Acquires Stake in Fem Care

Syneron Inks an Agreement with Rakuto for DevelopingSkin Whitening

Treatment

Advantage Organic to Establish New Manufacturing Facility

Himalaya Drug Company to Enter Retail Market

Estee Lauder to Expand its Business Operations in India

ISP Takes Over Vincience

Johnson & Johnson Enters into an Agreement to TakeOver Dabao

7.FOCUS ON SELECT PLAYERS

Beiersdorf AG (Germany)

CavinKare Pvt. Ltd. (India)

Clarins SA (France)

E.T. Browne Drug Company, Inc (US)

Elder Health Care Ltd. (India)

Emami Limited (India)

Hindustan Unilever Ltd (India)

Jolen, Inc. (US)

Kao Corporation (Japan)

Kanebo Cosmetics, Inc (Japan)

Shiseido Company Limited (Japan)

The Procter & Gamble Company (US)

8.GLOBAL MARKET PERSPECTIVE

Table 1: World Recent Past, Current & Future MarketAnalysis for Skin Lighteners by Geographic Region - US,Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Sales in US$ Millionfor Years 2005 through 2015 (includes corresponding Graph/Chart)

Table 2: World 10-Year Perspective for Skin Lighteners by Geographic Region - Percentage Breakdown of Annual Salesfor US, Japan, Europe, Asia-Pacific, and Rest of WorldMarkets for Years 2006, 2009 & 2015 (includescorresponding Graph/Chart)

III. MARKET

1.THE UNITED STATES

A. Market Analysis

Outlook

Overview of Skincare Products Market

Economic Uncertainty & the Skin Care Industry

An Insight into the US Skin Lighteners Market

Asian Americans Drive Demand for Skin Lighteners

Restrictions on Use of Unsafe Ingredients

Product Introductions/Innovations

Key Players

E.T. Browne Drug Company, Inc.

Jolen, Inc.

Murad, Inc.

The Procter & Gamble Company

B. Market Analytics

Table 3: US Recent Past, Current & Future Analysisfor Skin Lighteners with Annual Salesin US$ Million for Years 2005 through 2015(includes corresponding Graph/Chart)

2.JAPAN

A. Market Analysis

Outlook

An Overview of Cosmetics & Skin Care Markets

Japan: A Leader in Skin Whitening Arena

Japan’s Skin Lightening Market - A HistoricalJourney

Select Skin Lightening Brands in Japan

Skin Lightening Ingredients in Japan

Ingredients with Quasi Drug Status

Original Skin Lightening Ingredients Developedby Japanese Companies

Skin Lightening Ingredients in Japan(Non Quasi-Drugs)

Competition

Table 4: Leading Players in the Japanese Skin Lightening Market (2006): Percentage ShareBreakdown of Sales for Shiseido, Kanebo, Kose,Pola, Kao Sofina, and Others (includescorresponding Graph/Chart)

Table 5: Leading Brands in the Japanese SkinLightening Market (2006): Percentage ShareBreakdown of Sales (includes corresponding Graph/Chart)

Product Introductions/Innovations

Key Players

Kao Corporation

Kanebo Cosmetics, Inc.

Shiseido Company Limited

B. Market Analytics

Table 6: Japanese Recent Past, Current & FutureAnalysis for Skin Lighteners with Annual Salesin US$ Million for Years 2005 through 2015 (includescorresponding Graph/Chart)

3.EUROPE

A. Market Analysis

Outlook

Overview of the European Skin Whitening Market

An Insight into European Skin WhiteningAgents Market

Ban on Hydroquinone Boosts Demand for Substitutes

Ethnic Skin Care Segments to Grow

Strategic Corporate Developments

Key Players

Beiersdorf AG (Germany)

Clarins SA (France)

B. Market Analytics

Table 7: European Recent Past, Current & Future Analysis for Skin Lighteners with Annual Sales in US$ Million for Years 2005 through 2015 (includescorresponding Graph/Chart)

4.ASIA-PACIFIC

A. Market Analysis

Outlook

Skin Lightening/Whitening Market in Asia

Skin Color - A Continuing Obsession for Asians

Products with Anti-Aging & Whitening Properties -A New Area of Growth

New Strategies for Asian Customers

Growing Presence of Global Players

Advertising - A Critical Promotional Activity

Future Prospects

China

Whitening Products with Anti-Aging Featuresto Boost Prospects

Safety Concerns Foster Demand for InternationalBrands

Hong Kong

India

An Insight into India’s Skincare Products Industry

Skin Lighteners - A Lucrative Market

Cultural Factors Bolster Fairness Creams Market

Global Majors Target the ‘IndependentIndian Woman’

Fairness Creams for Men - A Niche Segment

Select Brands of Men’s Fairness Creams

Evolution of Men’s Fairness Products Segment

Companies Shift Gear to Promote Men’sFairness Products

Competitive Landscape

Fair & Lovely - The Predominant Fairness CreamBrand

Fairness Bleach Segment

Table 8: Leading Brands in the Indian FairnessBleach Market (2008): Percentage Breakdown ofValue Sales for Fem, Jolen, Ayur, Olivia, andOthers (includes corresponding Graph/Chart)

Advertising - Key Determinant

Table 9: Advertising Expenditure in IndianSkin Care Products Market (2007): PercentageShare Breakdown by Segment (includescorresponding Graph/Chart)

Singapore

The Philippines

Taiwan

Growing Popularity of Anti-aging Products andFacial Masks

Thailand

Table 10: Beauty Care Market in Thailand (2007): Percentage Share Breakdown by Segment for Skin Whitening Products, Anti-Aging Products, General Purpose Products, and Others (includescorresponding Graph/Chart)

Product Introductions/Innovations

Strategic Corporate Developments

Key Players

CavinKare Pvt. Ltd. (India)

Dabur India Limited (India)

Elder Health Care Ltd (India)

Emami Limited (India)

Hindustan Unilever Ltd (India)

Splash Corporation (The Philippines)

B. Market Analytics

Table 11: Asia-Pacific Recent Past, Current &Future Analysis for Skin Lighteners withAnnual Sales in US$ Million for Years 2005through 2015 (includes corresponding Graph/Chart)

5.REST OF WORLD

A. Market Analysis

Outlook

Skin Lightening Market in Africa

B. Market Analytics

Table 12: Rest of World Recent Past, Current &Future Analysis for Skin Lighteners Analyzed withAnnual Sales in US$ Million for Years 2005through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 117 (including Divisions/Subsidiaries - 130)

Region/Country Players

The United States

Canada

Japan

Europe

France

Germany

United Kingdom

Italy

Spain

Rest of Europe

Asia-Pacific (Excluding Japan)

Middle East

Abstract

This report analyzes the worldwide markets for Skin Lighteners in Millions of US$. The report provides separate comprehensive analytics for the US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period of 2005 through 2015. The report profiles 117 companies including many key and niche players worldwide such as Beiersdorf AG, CavinKare Pvt. Ltd., Clarins SA, E.T. Browne Drug Company, Inc., Elder Health Care Ltd., Emami Limited, Hindustan Unilever Ltd., Jolen, Inc., Kao Corporation, Kanebo Cosmetics, Inc., Shiseido Company Limited, and The Procter & Gamble Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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