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Cars and Utility Vehicles Annual Review June 2009

Published by: CRISIL Ltd.

Published: Jun. 30, 2009 - 136 Pages


Table of Contents


Sections

Launch of low cost cars to aid growth in passenger cars

Executive summary

1.0 Demand review and outlook

Long-term demand drivers for passenger cars

Segment- wise assessment of demand drivers

2.0 India’s rising importance as a small car hub to drive momentum in exports

Global players’ export plans include cars and critical components

3.0 Operating margins expected to recover partly in 2009-10

4.0 Domestic used cars to grow at CAGR of 20 per cent up to 2013-14

Box

1.0 Demand review and outlook

01 Research Methodology

Figures

1.0 Demand review and outlook

01 Small car sales growth hit mainly by stringent financing (2008-09)

02 Monthly domestic car sales growth (y-o-y) shows revival signs since February 2009

03 Share of petrol, diesel and LPG/CNG cars in total new car sales increases

04 Monthly sales growth (y-o-y) of UVs

05 Tata Nano to increase addressable market significantly

2.0 India’s rising importance as a small car hub to drive momentum in exports

01 Trend in export volumes of the industry and top two players

02 Small car segment to continue to be major contributor to exports

03 Major manufacturing hubs of Hyundai (Sales in 2008)

04 Share of export in total sales of HMIL on increase

05 India emerging as global manufacturing hub for Hyundai Motor Company

06 Exports of MSIL on increasing trend

07 Share of exports in total sales of MSIL rises

08 Ratio of exports to production across countries (2007-08)

09 Exports to European countries on increase (2007-08)

10 India’s share of imports of different countries (2007-08)

Figures

3.0 Operating margins expected to recover partly in 2009-10

01 Cost structure of MSIL

02 Operating margins of major players

03 Raw material cost per unit to decline in 2009-10

04 Selling cost per unit to continue to increase in 2009-10

05 Royalty expenses per unit sold increases for MSIL

06 New model launches to intensify competition in small cars segment

07 Product mix to change in favour of small cars

08 Index of man-hours spent to produce one vehicle

4.0 Domestic used cars to grow at CAGR of 20 per cent up to 2013-14

01 Compact cars segment driving growth of the used cars industry

02 Average holding period of new cars on decline

03 Small car to continue to drive demand in the used car industry

04 Used cars sale to new cars sales ratio to increase significantly

Tables

1.0 Demand review and outlook

01 Passenger car and UV demand growth

02 Expected new model launches in the next 2-3 years

2.0 India’s rising importance as a small car hub to drive momentum in exports

01 Company-wise long-term exports growth

02 Major export destinations in different regions (2007-08)

3.0 Operating margins expected to recover partly in 2009-10

01 Profitability across players

02 Operating margins to improve in 2009-10

03 Analysing competitive scenario in different segments

04 New entrants in small car segment

05 Number of players to increase across various price ranges

06 Indigenisation level of different models

4.0 Domestic used cars to grow at CAGR of 20 per cent up to 2013-14

01 Sales mix comparison of new cars industry and used cars industry

02 Pricing of used cars

03 Financing scenario to improve in 2009-10

Sections

1.0 Capacity/Supply for passenger cars and utility vehicles: Overview and outlook

Investment plans of OEMs in India

2.0 Automobile engineering service outsourcing -Revenues to triple by 2013-14

3.0 Regulations and policies

A) Pre-auto policy era

B) Post Auto Policy era

C) Regulations

D) Taxes and duties

4.0 Fuel technologies

Conventional fuels

Dieselisation in India

Alternative fuel options

5.0 International markets

United States of America (US)

Western Europe

Japan

China

6.0 Domestic player profile

Ford India Ltd

General Motors India Ltd

Hindustan Motors Ltd

Hyundai Motors India Ltd

Mahindra & Mahindra Ltd

Maruti Suzuki India Ltd

Mercedes-Benz India Pvt Ltd (Subsidiary of Daimler AG)

Skoda Auto India Pvt Ltd

Tata Motors Ltd

Toyota Kirloskar Motors Ltd

7.0 International player profile

Daimler AG

Ford Motor Company

General Motors Corporation

Honda Motor Co Ltd

Hyundai Motor Company

Renault SA

Toyota Motor Corporation

Box

3.0 Regulations and policies

01 Box 1: Homologation

Charts

2.0 Automobile engineering service outsourcing -Revenues to triple by 2013-14

01 Composition of engineering services

02 India’s share in total automotive engineering service outsourcing (2008-09)

03 Auto ESO: Trends in outsourcing over last 15 years

Figures

4.0 Fuel technologies

01 Diesel car penetration in Western Europe

02 Diesel car penetration in India

03 Petrol - Demand and supply

04 Diesel - Demand and supply

05 LPG - Production and consumption

5.0 International markets

01 Cars: Region-wise global sales

02 Cars: Region-wise y-o-y growth

03 US - Passenger car sales

04 US: Market share of key players

05 Western Europe: Passenger car sales

06 Performance of key countries

07 Western Europe: Segment-wise break-up

08 Western Europe - Share of diesel

09 Japan: Passenger car sales

10 Japan: Market share of key players

11 Japan: Export volumes

12 Japan: Sales break-up

13 China: Passenger car sales (million units)

14 China: Performance of key players

7.0 International player profile

01 Global sales - share of key players (2007)

02 Daimler AG (Mercedes-Benz cars)

03 Region-wise market share in 2007

04 Daimler: Passenger car - Share in key markets

05 Ford Motor Company

06 Ford Motors region-wise marketshare

07 Ford’s share in passenger car segment for key markets

08 General Motor Company

09 Region-wise market share in 2007

10 General motors’ share in passenger car segment for key markets

11 Honda Motor Company

12 Region-wise volume break-up for Automotive division

13 Region-wise revenue break-up for Automotive division

14 Region-wise marketshare in 2007

15 Honda Motors: Passenger cars - Share in key markets

16 Hyundai Motor Company

17 Region-wise market share in 2007

18 Hyundai Motors: Passenger cars - Share in key markets

19 Renault SA

20 Region-wise market share 2007

21 Renault SA: Passenger cars - Share in key markets

22 Toyota Motor Company

23 Region-wise volume break-up for Automotive division

24 Region-wise revenue break-up for Automotive division

25 Region-wise market share in 2007

26 Toyota Motors: Passenger cars - Share in key markets

Tables

1.0 Capacity/Supply for passenger cars and utility vehicles: Overview and outlook

01 Capacity utilisation of operational plants in India

02 Player-wise estimated capacity by 2010-11

03 Investment plans

2.0 Automobile engineering service outsourcing -Revenues to triple by 2013-14

01 Key service providers in the Indian Auto ESO market

3.0 Regulations and policies

01 Road map for new vehicles

02 Prescribed emission limits

03 Engine technologies for compliance of emission norms

04 Cars and utility vehicles: Tariffs

4.0 Fuel technologies

01 World-wide diselisation

02 Comparing costs across fuel options

6.0 Domestic player profile

01 Fiat India Pvt Ltd

02 Ford India Ltd (Subsidiary of Ford Motor Company)

03 General Motors India Pvt Ltd

04 Hindustan Motors Ltd

05 Honda Siel Cars India Ltd

06 Hyundai Motors India Ltd

07 Mahindra & Mahindra Ltd

08 Maruti Suzuki Ltd

09 DaimlerChrysler India Pvt Ltd

10 Skoda Auto India Private Ltd

11 Tata Motors Ltd

12 Toyota Kirloskar Ltd

7.0 International player profile

01 International players - Financial summary

02 Daimler AG - Financial profile

03 Daimler AG - Rating information

04 Ford Motor Company - Financial profile

05 Ford Motor Company - Rating information

06 General Motor Company - Financial profile

07 General Motor Company - Rating information

08 Honda Motor Company - Financial profile

09 Honda Motor Company - Rating information

10 Hyundai Motor Company - Financial profile

11 Hyundai Motor Company - Rating information

12 Renault SA - Financial profile

13 Toyota Motor Company - Financial profile

14 Toyota Motor Company - Rating information

Section

01 Industry statistics

Tables

01 Passenger cars — Segment-wise domestic sales

02 Passenger cars — Segment-wise domestic market share

03 Passenger cars — Model-wise domestic sales

04 Passenger cars — Model-wise domestic sales-mix of players

05 Utility vehicles — Model-wise domestic sales

06 Utility vehicles — Model-wise domestic sales-mix of players

07 Cars — Player-wise domestic sales

08 Cars — Player-wise domestic market share

09 Utility vehicles — Player-wise domestic sales

10 Utility vehicles — Player-wise domestic market share

11 Cars and utility vehicles — Exports

12 Cars and utility vehicles — Player-wise share in total exports

13 Cars — Player-wise production

14 Utility vehicles — Player-wise production

15 Cars and utility vehicles — Segmental product mix

Abstract

Higher cost of ownership impacts domestic car sales in 2008-09.

Spiralling interest rates, higher fuel prices and increase in car prices resulted in higher cost of ownership in 2008-09. This, and stringent credit disbursement norms, longer processing time, higher loan rejection rates and weak consumer sentiment led to flat growth (1.3 per cent) in domestic car sales in 2008-09. However, exports grew by 58 per cent y-o-y, with India emerging as a manufacturing hub for Hyundai Motor India Ltd (HMIL) and Maruti Suzuki India Ltd’s (MSIL) compact segment cars. HMIL’s exports grew by 75 per cent, with India catering to the global demand for its compact segment cars - i10 and i20. MSIL’s exports grew by 36 per cent with Suzuki Motor Corporation making India the manufacturing hub for its compact segment car ‘A star’. Recovery in 2009-10 to be aided by lower cost of ownership and deliveries of Tata Nano CRISIL Research expects the domestic passenger car industry to grow by 7-9 per cent and the domestic utility vehicles (UVs) segment to grow by 3-4 per cent in 2009-10 with cost of ownership reducing by 5-6 per cent, new model launches and increase in the addressable market with the launch of Tata Motors’ low cost car ‘Nano’.

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