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Online Advertising - Databok (XLS)

Published by: IDATE

Published: Jun. 1, 2009


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

This report provides a thorough analysis of the online advertising market that is currently changing shape - exploring the techniques being used and the main approaches being taken to advertising on the Web, along with an examination of the positioning of the top players, the central issues facing the sector and market forecasts up to 2012 by country and by ad format.

Key questions
  • What is the size of the online advertising market, worldwide and
    • nationally?
  • At what rate will the market progress between 2009 and 2012 at
    • a time of global crisis in the advertising sector?
  • What weight does search marketing really have?
  • What market share will display ads have as rich media and
    • video advertising develop?
  • What are the most widely anticipated technologies and
    • developments: behavioural targeting, video advertising, audience measurement?
  • How is the sector’s new value chain being organised between
    • advertisers, agencies, online ad services, keyword sales and Websites?
Database included (Excel): World, Europe, France, Germany, Italy, Spain, the UK, the United States, China, South Korea, Japan

Please note, this file is delivered as an Excel file.

Please Note:The online download version is for a one to five user license.

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