2009 Wireless Retail Survey “Accessory Demand and Sell-Through”

Published by: InfoTek Research Group

Published: Jan. 1, 2009 - 48 Pages


Table of Contents

Accessories Introduction and Definitions

Market Penetration of Accessories

2009 Results—What Happened with Accessories?

The Pull - Customers Asking About Accessories

The Push—Associates Informing Customers about

Accessories

The Take—Customers Buying Accessories

The Commission Paid for Selling Accessories

Accessories for Which Associates Earn Sales Commission

Headset Sales

Key Findings and Recommendations on Accessories

Abstract

This report provides reviews the accessory demand and sell-through and how it has changed in the last few years. Over the last three years the number of accessories offered for mobile handsets has increased dramatically.

Accessories are no longer seen as a marketing tool to give away to customers in order to secure a sale. Wireless retail outlets are now looking to accessories to contribute significantly to their bottom line. Accessory manufacturers have picked up on this and have begun to offer countless new products.

This report reviews important changes in the demand for wireless accessories and the “push” marketing of accessories by sales associates. Some of the questions answered includes, but are not limited to:

The 2007 study includes demand information on the following accessories:
  • Bluetooth Wireless Headsets
  • Wired Headsets
  • Thumb QWERTY Keyboards
  • Foldout full-size QWERTY Keyboards
  • Digital camera accessories
  • Connectors/cables for synching
  • Car Chargers
  • Phone Faceplates
  • Extra Batteries
  • Leather Cases
  • Car Phone Holders
  • Memory Cards
  • Hands-free Car Kit
  • Belt Holster
  • Car Antenna
  • Screen Protectors
  • Stickers
  • Housings
  • Handstraps


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