Citizen Engagement: Engaging the Not So Easily Engaged

Published by: IDC

Published: Jul. 8, 2009 - 5 Pages

Table of Contents

Abstract

In this Perspective, Government Insights explores the need for citizen engagement in order to achieve public sector efficiency. Delivering a satisfying experience — content and services — is the key to citizen engagement. At a time when people are increasingly accustomed to using technology for personal communication and interaction, are online government services falling behind? Should we be making better use of multimedia and more interactive social technologies to create engaging experiences for citizens? Can the use of Web 2.0 technologies, for example, change how we share information, collaborate, and interact with citizens? What would this mean for citizens who don't use these new technologies?

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