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Poland Consumer Electronics Report Q3 2009

Published by: Business Monitor International

Published: Jul. 9, 2009 - 31 Pages


Table of Contents


BMI Consumer Electronics Forecast Summary
SWOT Analysis
Poland Political SWOT
Poland Economic SWOT
Poland Business Environment SWOT
Consumer Electronics Market
Computers
Table: PC Sales
AV Devices
Table: Consumer Electronics Sales
Mobile Handsets
Table: Mobile Communications
Electronics Industry
Table: Electronics Output
Table: Electronics Trade
Table: Electronics Production By Segment
FDI By Asian LCD TV Set Manufacturers in Poland, 2005-2008
Industry Forecast Scenario
Consumer Electronics Market
Table: Consumer Electronics Overview
Industry Developments
Macroeconomic Forecast
Table: Poland - Economic Forecast
Competitive Landscape
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Electronics Industry
Sources

Abstract

Poland’s domestic consumer electronics devices market, defined as including computing devices, mobilehandsets, and video audio and gaming products, is projected to be worth around US$6.5bn in 2009. Thisis expected to increase at a CAGR of 6% to US$8.2bn by 2013, driven by growing popularity of LCD TVsets, notebook computers and other key products.

Poland’s consumer spending appeared to be holding up better than previously expected in H109, withbuoyant domestic lending preventing an outright collapse in expenditure and consumer sentiment. Growthwill be slower compared with the preceding five years, due to the global economic slowdown, as well assaturation in some product groups.

Computers

Computer hardware accounted for around51% of Poland’s consumer electronicsspending in 2008, due to demand fromkey verticals such as government andmilitary. BMI forecasts Poland’sdomestic market computer sales(including notebooks and accessories) ofUS$2.7bn in 2009, up from US$2.4bn in2008. Computer hardware CAGR for the2008-2013 period is forecast at about12%, driven by sales of notebooks andnetbooks.

AV Devices

AV devices accounted for around 32% ofPoland’s consumer electronics spendingin 2008. Poland’s domestic AV devicemarket is projected at US$2.1bn in 2009.

Due to declining total sales of videoproducts, a negative CAGR of -1% isprojected for 2009-2013, despitecontinued growth in the digital TV setcategory.

Mobile Handsets

Mobile handset sales accounted foraround 17% of Poland’s consumerelectronics spending in 2008. Polishmarket handset sales are expected togrow at a CAGR of 4% to US$1.3bn in2013, as mobile subscriber penetrationreaches 126%. Sales will be dominatedby the replacement market, with growingdemand for smartphones, PDAs and 3Ghandsets.

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