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Published by: Icon Group International, Inc.
Published: May. 16, 2000 - 150 Pages
Table of Contents
1 INTRODUCTION & METHODOLOGY
1.1 What does this report cover?
1.2 Evaluating Brazil
1.3 Latent Demand and Accessibility in Brazil
2 ARCHITECTURAL, CONSTRUCTION AND ENGINEERING SERVICES
2.1 Latent Demand and Accessibility: Background
2.2 Latent Demand: Aspects of Interest
2.2.1 Market Profile
2.3 Accessibility: The Structure of Competition
2.3.1 Domestic Competitors
2.3.2 U.S. Competitors
2.3.3 Third Country Competitors
2.3.4 Government
2.3.5 Transportation Projects
2.3.6 Energy Projects
2.3.7 General Infrastructure
2.3.8 Private Sector
2.4 Accessibility: Key Factors
2.4.1 Import Climate
2.4.2 Financing
2.4.3 Trade Promotion Opportunities
2.4.4 Publications
2.4.5 Associations
2.4.6 Architectural Firms
3 THE ECONOMICS OF LATENT DEMAND IN BRAZIL
3.1 Executive Summary
3.2 Economic Issues in Brazil
3.2.1 Economic Dynamics
3.2.2 Dynamic Markets
3.2.3 Government Intervention Risks
3.2.4 Infrastructure Development
4 EXPORT ACCESSIBILITY IN BRAZIL
4.1 Executive Summary
4.2 Exporting to Brazil
4.2.1 Temporary Goods Entry Requirements
4.2.2 Special Import/Export Requirements and Certifications
4.2.3 Product Registration
4.2.4 The Banking System
4.2.5 Foreign Exchange Controls Affecting Trade
4.2.6 General Availability of Financing
4.2.7 Financing Exports
4.2.8 Types of Projects Receiving Financing Support
4.2.9 List of Banks with Correspondent Banking Arrangements
4.2.10 Trade Regulations and Standards
4.2.11 Customs Regulations
4.2.12 Tariff Rates
4.2.13 Internal Taxes
4.2.14 Automatic License
4.2.15 Non-Automatic License (LI)
4.2.16 Documentation Needed for Registration
4.2.17 New Brazilian Health Administration Agency
4.2.18 Labeling Requirements
4.2.19 Restrictions on Imports
4.2.20 Warranty and Non-Warranty Repairs
4.2.21 Guarantees
4.2.22 Standards and Conformity Assessment
4.2.23 Free Trade Zone Options
4.2.24 Adherence to Free Trade Agreements
4.2.25 Customs Contact Information
5 DIRECT INVESTMENT ACCESSIBILITY IN BRAZIL
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Brazil
5.4.1 Attitudes Toward Foreign Direct Investment
5.4.2 Private Ownership Risks
5.4.3 Protecting Property
5.4.4 Major Taxation Issues Affecting U.S. Business
5.4.5 Direct Investment Incentives and Requirements
5.4.6 Export Incentives
5.4.7 Investment Incentives
5.4.8 Regulatory Corruption Risks
5.4.9 Corruption Risks
5.4.10 The Local Labor Market
5.4.11 Efficiency of Capital Markets and Portfolio Investment
5.4.12 Currency Conversion and Transfer Risks
5.4.13 Expropriation Risks
5.4.14 Political Violence Risks
5.4.15 Key Bilateral Investment Agreements
5.4.16 Capital Outflow and Repatriation Risks
5.4.17 Major Foreign Investors in Brazil
5.4.18 Brazil's Contact Information for Investment-Related Inquiries
6 MARKETING & DISTRIBUTION IN BRAZIL
6.1 Executive Summary
6.2 Marketing and Distribution in Brazil
6.2.1 Distribution and Sales Channels
6.2.2 Agents/Distributors
6.2.3 Franchising Activities
6.2.4 Direct Marketing Options
6.2.5 Joint Venture and Licensing Options
6.2.6 Creating a Sales Office
6.2.7 Selling Strategies
6.2.8 Advertising and Trade Promotion
6.2.9 Pricing Issues
6.2.10 Supplying Customer Service
6.2.11 Public Sector Marketing
6.2.12 Intellectual Property Risks
6.2.13 Hiring Local Counsel
7 HUMAN RESOURCE ASSESSMENT IN BRAZIL
7.1 Executive Summary
7.2 Human Resources in Brazil
7.2.1 Unionization in Brazil
7.2.2 Collective Bargaining in Brazil
7.2.3 Workweek and Minimum Wages in Brazil
7.2.4 Forced Labor in Brazil
7.2.5 Working Ages and Child Labor in Brazil
8 POLITICAL RISK ASSESSMENT IN BRAZIL
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Brazil
8.4 Political Issues in Brazil
8.4.1 Political Risks
8.4.2 Politics and the Business Environment
9 LEGAL RISK ASSESSMENT IN BRAZIL
9.1 Executive Summary
9.2 Legal Issues in Brazil
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Brazil
9.2.3 Excessive Punishment in Brazil
10 CULTURAL AND DEMOGRAPHIC RISKS IN BRAZIL
10.1 Executive Summary
10.2 Cultural Issues in Brazil
10.2.1 Racial, Ethnic and Discrimination Issues in Brazil
10.2.2 Women's Rights and Gender Issues in Brazil
10.2.3 Religion in Brazil
10.2.4 Fundamental Human Rights in Brazil
11 HISTORICAL BACKGROUND
11.1 Economic, Social and Political History
11.1.1 Economic History
11.1.2 Social History
11.1.3 Political History
11.1.4 Historic International Relations
11.1.5 Key Government Players
11.2 Business Customs in Brazil
11.2.1 Local Business Practices
11.2.2 Travel Issues
11.2.3 Local Holidays Observed
11.2.4 Infrastructure for Conducting Business
AbstractThis report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Brazil. This report helps executives evaluate strategic investment and entry alternatives in Brazil. In order to evaluate Brazil, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. This report provides a strategic profile of Brazil along these lines. Throughout the discussion, literally hundreds of statistics on Brazil are benchmarked against regional and global averages. The reader can thus quickly understand where Brazil fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Brazil. These fundamentals are the source for Brazil's latent demand. Then, the subsequent chapters detail Brazil's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Brazil, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Brazil (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Brazil's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Brazil's current potential.
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