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Accor - SWOT AnalysisPublished by: Datamonitor Published: Jun. 12, 2009 - 29 Pages Table of Contents
AbstractDatamonitor's Accor - SWOT Analysis company profile is the essential source for top-level company data and information. Accor - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Accor is one of the leading hotel operators in the world. The company operates in more than 100 countries in Europe, Latin America, North America, Middle East, Africa and Asia Pacific. It is headquartered in Evry, France and employs 158,162 people. The company recorded revenues of E7,739 million (approximately $11,386.7 million) during the financial year (FY) ended December 2008, a decrease of 4.7% compared to FY2007. The operating profit of the company was E941 million (approximately $1,384.5 million) during FY2008, a decrease of 3.1% compared to FY2007. The net profit was E575 million (approximately $846 million) in FY2008, a decrease of 34.9% compared to FY2007. Scope of the Report
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