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Revlon, Inc. - SWOT Analysis

Published by: Datamonitor

Published: Jun. 3, 2009 - 25 Pages


Table of Contents


This product typically includes the following sections:
SWOT COMPANY PROFILE: REVLON
Key Facts: Revlon
Company Overview: Revlon
Business Description: Revlon
Company History: Revlon
Key Employees: Revlon
Key Employee Biographies: Revlon
Products & Services Listing: Revlon
Products & Services Analysis: Revlon
SWOT analysis: Revlon
*Strengths: Revlon
*Weaknesses: Revlon
*Opportunities: Revlon
*Threats: Revlon
Company View: Revlon
Top Competitors: Revlon
Location and Subsidiary: Revlon
*Head Office: Revlon
*Other Locations and Subsidiaries: Revlon

Abstract

Datamonitor's Revlon, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. Revlon, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Revlon is engaged in the production, marketing and selling of cosmetics, skin care products, fragrance and personal care products. The company has operations established in 14 countries outside the US and its products are sold throughout the world. It is headquartered in New York City, New York and employs 5,600 people. The company recorded revenues of $1,346.8 million during financial year ended December 2008 (FY2008), a decrease of 1.5% compared to FY2007. Decrease in the revenues was mainly due to foreign currency fluctuations, which negatively impacted net sales by $8.4 million. The operating profit of the company was $155 million during FY2008, an increase of 30.9% over FY2007. The net profit was $57.9 million in FY2008, compared to a net loss of $16.1 million in FY2007.

Scope of the Report
  • Provides all the crucial information on Revlon, Inc. required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting Revlon, Inc. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Revlon, Inc.
    • -Data is supplemented with details on Revlon, Inc. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Revlon, Inc.
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available


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