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UK Consumer Insights 2009: Tesco - Clothing

Published by: Verdict Research Ltd

Published: Jul. 2, 2009 - 35 Pages


Table of Contents


About the cDNA programme
Section 1: At a glance summary
At a glance summary
Section 2: Share of shoppers
Tesco share of shoppers
Tesco share of shoppers by demographics
Tesco share of shoppers by television region
Tesco share of shoppers by household characteristics
Tesco share of shoppers by other characteristics and ACORN classification
Section 3: Conversion and non-conversion
Tesco conversion of visitors to main users
Tesco conversion of visitors to main users by demographics and region
Tesco conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Tesco non-converting customers by demographics and region
Section 4: Shopper profiles
Tesco profile of shoppers by demographics
Tesco profile of shoppers by television region
Tesco profile of shoppers by household characteristics
Tesco profile of shoppers by other characteristics and ACORN classification
Section 5: Loyalty
Tesco loyalty of main users
Tesco loyalty of main users by demographics and region
Tesco loyalty of main users by household characteristics
Tesco basic drivers of loyalty and disloyalty
Tesco detailed drivers of loyalty
Section 6: Competition
Competition in clothing
Cross sector competitor dynamics
Appendix
Basic Methodology
Detailed Methodology

Abstract

Introduction

Verdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase
  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
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