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UK Consumer Insights 2009: Primark - Clothing

Published by: Verdict Research Ltd

Published: Jul. 2, 2009 - 35 Pages


Table of Contents


About the cDNA programme
Section 1: At a glance summary
At a glance summary
Section 2: Share of shoppers
Primark share of shoppers
Primark share of shoppers by demographics
Primark share of shoppers by television region
Primark share of shoppers by household characteristics
Primark share of shoppers by other characteristics and ACORN classification
Section 3: Conversion and non-conversion
Primark conversion of visitors to main users
Primark conversion of visitors to main users by demographics and region
Primark conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Primark non-converting customers by demographics and region
Section 4: Shopper profiles
Primark profile of shoppers by demographics
Primark profile of shoppers by television region
Primark profile of shoppers by household characteristics
Primark profile of shoppers by other characteristics and ACORN classification
Section 5: Loyalty
Primark loyalty of main users
Primark loyalty of main users by demographics and region
Primark loyalty of main users by household characteristics
Primark basic drivers of loyalty and disloyalty
Primark detailed drivers of loyalty
Section 6: Competition
Competition in clothing
Cross sector competitor dynamics
Appendix
Basic Methodology
Detailed Methodology

Abstract

Introduction

Verdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase
  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
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