Enterprise Applications in the Asia-Pacific Higher Education Market (Strategic Focus)

Published by: Datamonitor

Published: Jun. 24, 2009 - 38 Pages

Table of Contents

Overview

Catalyst

Summary

KEY MESSAGES

Extreme heterogeneity characterizes the APAC higher education market

Opportunities abound in enterprise applications market but it will take a slow, steady hand

Many vendors view Australia as the preferred beach head for entry into APAC

The 'usual suspects' and those entirely 'off the radar' populate the competitive landscape

Rome was not built in a day and neither will a presence in the APAC region

MARKET OPPORTUNITY

While the 'west' once captivated America, the 'east' now captivates the world

The APAC market is comprised of a diverse set of countries

A slew of factors are driving the uptake of enterprise applications in APAC

An improved higher education system is core to continued economic development

The appetite for higher education far exceeds its availability in the region

First come the investments and then come the reporting requirements

Short and long-term issues inhibit the uptake of more sophisticated IT solutions

The readiness of the existing IT infrastructure varies considerably across countries

In-house development offers a cost-effective method for obtaining reasonable capabilities

Competition amongst institutions has not yet peaked to drive the uptake of IT-enabled services

Overall, IT spending by APAC institutions will continue to grow at an attractive rate

Institutional IT budgets will be largely resilient in the wake of the global economic downturn

The APAC higher market is growing but remains relatively small compared to North America & Europe

CUSTOMER IMPACT

Contradiction characterizes the approach IT amongst APAC institutions

The uptake of specific solution areas varies dramatically by country

Institutions have made investments in the adoption of SIS solutions

LMS is surging in the APAC higher education market, but some institutions are being left behind

APAC institutions offer considerable and diverse opportunities for CRM vendors

COMPETITIVE LANDSCAPE

The judgment is still out for the SIS landscape across much of the APAC region

The usual suspects have strength in the APAC LMS market

The field of competitors is relatively open for CRM across the higher education market

GO TO MARKET

Build a physical and visible presence and make a long-term commitment to the market

Move away from a US or UK-centric view of higher education technology

Building a stable of the right reference accounts is crucial to success in this industry

APPENDIX

Abbreviations

Methodology

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

List of Tables

Table 1: Demographic data & education characteristics by country

Table 2: 2008 rankings of top 25 universities globally

Table 3: IT infrastructure by country, 2006

Table 4: Total higher education IT spend by region (US$ millions): 2007 - 2013

Table 5: Prestigious university associations in the US, UK and Australia

List of Figures

Figure 1: 2008 GDP for selected countries

Figure 2: GDP growth rates for selected countries: 2006 - 2008

Figure 3: Tertiary enrollment for selected countries: 2006

Figure 4: Tertiary-aged population & higher education enrollment rate by country

Figure 5: General business objectives for IT investment segmented by country

Figure 6: Institutional IT budget growth segmented by country: AY 2008-2009

Figure 7: Institutional IT budget allocations segmented by country

Figure 8: Total higher education IT spend by region (US$ millions): 2007 - 2013

Figure 9: Major strategic goals for IT segmented by country

Figure 10: General IT objectives for investment segmented by country

Figure 11: Institutional approach to implementing an SIS solution

Figure 12: The approach to implementing an LMS varies by country

Figure 13: Institutional plans to purchase a CRM solution segmented by country

Figure 14: SIS vendor uptake amongst institutions with a commercial solution

Figure 15: LMS vendor uptake amongst institutions with a commercial solution

Figure 16: Institutional uptake of different CRM vendors

Abstract

• Identifies the potential drivers and inhibitors to the uptake of enterprise applications in the APAC higher education market
• Offers insight into which solutions and messaging institutions will most compelling
• Explores the competitive landscape for enterprise applications across the APAC higher education market

• Identify what drives institutions to purchase enterprise applications in APAC
• Gain insight into which solutions institutions find most appealing
• Understand what strategies and actions are likely to be successful in the APAC higher education market

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