Innovation in Food and Drinks Packaging: Opportunities in added value and emerging technologies

Published by: Business Insights

Published: Jun. 25, 2009 - 190 Pages

Table of Contents

Innovation in Food and Drinks Packaging

Executive Summary

Introduction and the packaging market

Economics, consumer issues and regulation

Innovation by key trend

Enhanced food safety packaging

Future innovation in packaging

Conclusions

Chapter 1 Packaging market overview

Summary

Introduction

Report structure, content and information sources

The packaging market

Packaging has a fundamental role in food and drinks marketing

Overview of the packaging market

A number of wider factors affect the development of the packaging markets

Market characteristics

Growth in usage

By packaging material

By region

Key manufacturers

Tetra Pak

Amcor

Owens-Illinois

Crown Holdings

Rexam

Chapter 2 Economics, consumer issues and regulation

Summary

Introduction

Rising raw material prices and economic slowdown

Trends in raw materials supply and price

The role of food and drink manufacturers

The impact of raw material prices and demand changes on packaging companies

Restructuring

Price increases

Pack and material design changes

Changes in consumer demands

An increase in private label shopping

Larger pack sizes

The rise of discounters

Long term demographic and economic trends

Increasing wealth in developing countries

Single portions affect package design

Demographic trends

‘On the go’ packaging design

Labeling, regulation and pack design

Relevant recent developments

Nutritional labeling

Country-of-origin labeling

The future of label and pack size and design

Chapter 3 Innovation by key trend

Summary

Introduction

Convenience

New Product Development (NPD) launch trends

Category analysis

Packaging material

Package types

Innovation trends in convenience packaging concepts

Smaller and single use packs

Ergonomic and in-use design

Ethical and green

Packaging waste - regulation and initiatives

UK

Reduced energy consumption and reduced emissions

Recycling trends

New Product Development (NPD) launch trends

Category analysis

Packaging material

Package types

Regional analysis

Innovation trends in green and ethical packaging concepts

Packaging made from recycled or recyclable materials

Biopolymers

Biodegradable packaging

Reusable packaging

Reduced/redesigned packaging

Health

Innovation trends in healthy packaging concepts

Packaging for retention of ingredient functionality

Packaging to emulate pharmaceutical packaging

Chapter 4 Enhanced food safety packaging

Summary

Introduction

Impact of food scares and other negative issues

Traceability

Barcodes and Radio Frequency Identification (RFID)

New Product Development (NPD) launch trends

Category analysis

Packaging material

Package types

Regional analysis

Innovation trends in food safety packaging concepts

Tamper evident packaging

Contamination prevention

Packaging to protect from germs, dirt, etc.

Packaging to protect from contact materials

Protecting the user from the food product

Spoilage prevention

Chapter 5 Future innovation in packaging

Summary

Introduction

Launch patterns of innovative products

Innovation by food and drink category

Emerging innovations in soft drinks

Emerging innovations in alcoholic drinks

Emerging innovations in dairy

Emerging innovations in confectionery

Innovation by packaging materials

Plastics

Glass

Cardboard

Emerging technologies, materials and design principles

Intelligent and active packaging

Intelligent packaging

Active packaging

Nanotechnology

Current uses and examples

Developing uses

Concerns and public perceptions

Interactivity

For information

For fun

Multisensory packaging design

Use of sound and touch

Interaction, involvement and branding

Masking

Edible ‘packaging’

Packaging that is edible

Films and coatings

Key innovative players

Packaging manufacturers

Alcan

Huhtamaki

Food and drink manufacturers

Coca-Cola

Nestlé

Unilever

Manufacturer innovation overview

Chapter 6 Conclusions

Summary

Introduction

The future of packaging trends

Materials

Key categories

Technology and design innovations

Key opportunities and challenges

Improving the experience for the consumer

The cost of raw materials and its impact on design

Less packaging with more functionality

Using new technologies

Index

List of Figures

Figure 1.1: Analysis of packaging benefits

Figure 1.2: Share of products launched by packaging material, by country (% share), 2005 to 2008 inclusive

Figure 1.3: Spendrups Norrlands Guld beer in a diamond embossed can

Figure 2.4: Food and drink and related industry executives’ opinion about the impact market trends will have on new product development (NPD) in packaging in the future

Figure 2.5: Potential benefits of either “light weighting”, or reducing packaging

Figure 2.6: Examples of private label products launched in 2008 with ‘simple’ packaging or labeling

Figure 2.7: New food and drink products available in larger packs

Figure 2.8: Examples of single-serve packs launched in 2008

Figure 2.9: Core elements of nutritional labeling systems (US and EU)

Figure 2.10: Examples of nutritional labeling systems

Figure 2.11: Industry executives’ opinion about effectiveness of labeling systems at informing consumers of the nutritional content of food and drinks

Figure 2.12: Food and drink and related industry executives’ level of agreement with statements about labeling and pack size

Figure 3.13: Food and drink and related industry executives’ opinion about the importance of packaging features to consumers

Figure 3.14: Percentage share of conveniently packaged product launches, by category, 2005-2008

Figure 3.15: Conveniently packaged noodle products featuring cardboard packaging

Figure 3.16: New products launched in single use packs

Figure 3.17: Novel product and pack combinations for picnics, lunches and snacks

Figure 3.18: Pitcher shaped drinks containers for easier pouring

Figure 3.19: Coca-Cola’s new grip PET bottle

Figure 3.20: Glico walky walky Choco & Pretzel

Figure 3.21: New products with packaging that has uses beyond purely containing the product

Figure 3.22: Industry opinion about consumer willingness to pay for sustainable packaging features

Figure 3.23: Lotte Xylitol Premium Mint Eco Bottle

Figure 3.24: Share of green and ethically packaged products by trend (% share), 2005-2008

Figure 3.25: Percentage share of products launched in green and ethical packaging, by category, 2005-2008

Figure 3.26: New products launched with 100% recycled or recyclable packaging

Figure 3.27: Blood Orange Noble 100% Pure All Natural Juice packaged in an ‘all-natural renewable’ bottle

Figure 3.28: New products which are promoted as having biodegradable elements to their packaging

Figure 3.29: Examples of new products with ‘reusable’ packaging

Figure 3.30: Alcoholic drink launches in ‘light’ or ‘lighter’ glass bottles

Figure 3.31: Murray’s Boneless & Skinless Chicken Breasts in eco-packaging

Figure 3.32: Recently launched bakery and cereal products with recyclable packaging or natural manufacturing methods

Figure 3.33: Cap and reservoir systems for active ingredients in sport and functional drinks

Figure 3.34: Cap and straw systems for delivery of probiotics

Figure 3.35: Bevolution Ammo energy shot

Figure 3.36: Protica Profect Protein beverages

Figure 3.37: Bio2Tonic, a vitamin-enhanced water & oxygen-enriched Air beverage

Figure 4.38: Share of products launched with enhanced food safety packaging by category (% share), 2005-2008

Figure 4.39: Share of products launched with enhanced food safety packaging by region (% share), 2005-2008

Figure 4.40: American Energy Clean Energy Beverages with Cleancap Seals

Figure 4.41: Health Delicious Natural Cola with a “special” inner liner

Figure 4.42: Tyson Foods ‘no-touch’ packaging for fresh meat

Figure 5.43: Innovation type as percentage of all innovative food and drink launches, 2005 to 2008

Figure 5.44: Bottled waters promoted on ‘green’ packaging features

Figure 5.45: Specially designed PET soft drink bottles for freezing

Figure 5.46: Vodka in specialist glass bottles

Figure 5.47: Purus Vodka

Figure 5.48: Versus wine in a pouch

Figure 5.49: Single serve alcoholic drinks in pouches and tubes

Figure 5.50: Novel wine closure formats

Figure 5.51: Metal/aluminum bottles for beer and wine

Figure 5.52: Yogurt products with creative packaging

Figure 5.53: Packaging designed to extend the shelf-life of cheese and butter

Figure 5.54: New dairy products with packaging designed for presentation

Figure 5.55: Novel dispensers for gum, mint and candies

Figure 5.56: WarHeads Double Drops Super Sour Liquid Candy

Figure 5.57: Chocolates with novel presentation boxes

Figure 5.58: Leche Pascual Uperisada in PET bottles

Figure 5.59: Chiquita Fresh & Ready Bananas

Figure 5.60: Cardboard boxes for microwaving and baking

Figure 5.61: Coors Light Cold Wrap Beer

Figure 5.62: Packaging with Braille information

Figure 5.63: Nestlé KitKat Kit Mail

Figure 5.64: New products with ‘audio’ packaging features

Figure 5.65: i-wine with scratch and sniff panels on the labels

Figure 5.66: Novelty shaped bottles for Coca-Cola

Figure 5.67: Two new Nestlé infant and baby products in innovative packaging

Figure 5.68: Nescafé Charge

Figure 5.69: Examples of key manufacturers’ packaging innovations relating to sector and design key trends

Figure 6.70: Food and drink industry executives’ opinion about the most popular materials used in packaging over the next five years

Figure 6.71: Food and drink and related industry executives’ opinion about impact of packaging innovation on NPD by product category

Figure 6.72: Food and drink and related industry executives’ opinion about the importance of packaging innovation to consumers over the next five years (% responses)

List of Tables

Table 1.1: Share of food and drink products launched by packaging material type (% of all products launched using material for its packaging), 2005-8

Table 2.2: Private label market share, sales value (US$m) and growth (CAGR), by country, 2001- 2011

Table 2.3: European and US private label by sector (US$m), 2001-2011

Table 2.4: Discounters’ share of grocery markets (%share), in Europe, by country, 2002-2007

Table 2.5: Per capita GDP at constant 2000 US$ prices, by country, 2003-2013

Table 2.6: Average number of occupants per household, Europe & US, 2003-2008

Table 2.7: Single person households in Europe & the US (m), 1997-2007

Table 2.8: Grocery market value share of convenience stores (% sales by value), by country, 2002-07

Table 3.9: Percentage share of conveniently packaged food and drinks launches, by packaging material, 2005-2008

Table 3.10: Percentage share of conveniently packaged launches by pack type, 2005-2008

Table 3.11: Percentage share of green and ethically packaged food and drinks launches by packaging material, 2005-2008

Table 3.12: Share of new green and ethically packaged product launches by pack type (% share), 2005-2008

Table 3.13: Share of new green and ethically packaged product launches by region (% share), 2005-2008

Table 4.14: Share of products launched with enhanced food safety packaging by material (% share), 2005-2008

Table 4.15: Share of products launched with enhanced food safety packaging by pack type (% share), 2005-2008

Table 5.16: Share of innovative packaging in new product launches, by category (% share), 2005- 2008

Table 5.17: Share of packaging materials used in innovatively packaged new food and drink launches (% share), 2005-2008

Table 5.18: Executives’ opinion of packaging manufacturers who are driving innovation in food and drinks packaging (% mentions)

Table 5.19: Executives’ opinion of food and drinks manufacturers who are driving innovation in food and drinks packaging (% mentions)

Abstract

• Understand how regulations are influencing NPD in food and drinks packaging and discover how competitors are responding to new challenges set by these regulations with this new report.
• Gain insight into the most up to date packaging technologies including nanotechnology, natural polymers and edible coatings, and evaluate the pros and cons of these new packaging technologies to decide whether these may be appropriate for your organization.
• Identify the key trends in food and drinks packaging and the impact that they are expected to have on the food and drinks market in the future.
• Enhance your product development strategies with this report’s analysis of green, convenient and supply chain efficient packaged food and drinks product launches by region, category and material.

• What major trends are impacting food and drinks packaging development?
• How are companies using green packaging materials to lend credibility to their ethical policies?
• Who are the top food and drinks packaging manufacturers?
• What innovative materials are being used within food and drinks packaging?
• Which new technologies, materials and design principles are driving innovation within food and drinks packaging?
• What are the key opportunities and challenges within food and drinks packaging?

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