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Published by: eMarketer
Published: Jul. 1, 2009 - 21 Pages
Table of Contents
- Executive Summary
- UK Online Advertising Spending, 2008-2013 (millions and % change)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-UK Online Advertising
- UK Online Advertising Spending Share, by Format, 2008-2013 (% of total and millions of £)
- Total Media Ad Spending
- Advertising Spending Growth in Select Countries in Western Europe, 2009 & 2010 (% change)
- Comparative Estimates: UK Total Advertising Spending Growth, 2008-2011 (% change)
- UK Advertising Spending Growth, by Media, 2007 & 2008 (% change)
- UK Advertising Revenue Growth, by Media, 2008 (% change)
- UK Advertising Spending Growth, by Media, 2009 & 2010 (% change)
- UK Advertising Revenue Share, by Media, 2008 (% of total)
- Comparative Estimates: UK Online Advertising Spending As a Percent of Total Advertising Spending, 2008 & 2009
- UK Advertising Spending Growth, by Media, 2006-2011 (% change)
- UK Advertising and Marketing Spending Growth, by Media, 2008-2010 (% change)
- Advertising Spending Share in Select Countries in Western Europe, by Media, 2009 (% of total)
- UK Advertising Revenues, by Media, 2008 (millions of £)
- UK Advertising Spending Share, by Media, 2008 (% of total)
- UK Advertising Spending, by Media, 2005-2011 (millions)
- Total Online Ad Spending
- UK Online Advertising Spending, 2008-2013 (millions and % change)
- Comparative Estimates: UK Online Advertising Spending, 2008-2011 (millions of £)
- UK Online Advertising Revenues, Q1 2001-Q4 2008 (millions of £)
- Comparative Estimates: UK Online Advertising Spending Growth, 2008-2013 (% change)
- Online Ad Spending by Format
- General Trends
- UK Online Advertising Spending Share, by Format, 2008-2013 (millions of £ and % of total)
- UK Online Advertising Spending Growth, by Format, 2008-2013 (millions of £ and % change)
- UK Online Advertising Revenues, by Format, 2004-2009 (billions of £ and % change)
- UK Online Advertising Spending, by Format, 2005-2011 (millions)
- UK Online Advertising Spending Growth, by Format, 2006-2011 (% change)
- UK Online Advertising Spending Growth, by Format, 2009 (% change*)
- Search
- Paid Search Spending According to Marketers* Worldwide**, February-March 2009 (% of respondents)
- Planned Change* in Online Marketing Spending by Marketers** Worldwide***, by Tactic, February-March 2009 (% of respondents)
- Average UK Search Cost per Click (CPC), by Search Engine, Q1 2008-Q1 2009
- Leading Search Engines Among UK Internet Users, Ranked by Market Share of Search Volume, April 2009
- Display
- UK Online Display Advertising Spending, 2008, 2010 & 2020 (% of total display ad spending)
- UK Online Display Advertising Metrics, 2006-2009
- UK Online Display Advertising Revenues, by Format, 2005-2008 (millions of £)
- Online Display Advertising Click-Through Rates in Select Countries in Europe, by Ad Size, October-December 2008
- Classifieds
- UK Online Advertising Spending, by Format, 2008-2013 (millions of £)
- Mobile Internet Ads
- Mobile Content Used by iPhone, Smartphone and Mobile Phone Users in the UK, January 2009 (% of total)
- Consumer Attitudes Toward Online Advertising
- The Search Environment
- Change in Time Spent on Online Activities According to UK Internet Users, November-December 2008 (% of respondents)
- UK Adult Internet Users Who Are Aware of the Difference Between Natural and Paid Search, by Age, April 2008 (% of respondents in each group)
- Attention and Click Behavior
- Reasons that UK Internet Users Pay Attention to an Online Ad, by Age, November-December 2008 (% of respondents in each group)
- Time of Day When UK Internet Users Are Most Likely to Pay Attention to Online Ads, by Age, November-December 2008 (% of respondents)
- Likelihood of UK Internet Users to Pay Attention to Online Ads Seen During Select Online Activities, November-December 2008 (% of respondents)
- Conclusions
- Endnotes
- 104693 | 104717
- UK Online Advertising Spending, 2008-2013 (millions and % change)
- Key eMarketer Numbers-UK Online Advertising
- 104695
- Comparative Estimates: UK Online Advertising Spending, 2008-2011 (millions of £)
- 104699
- Comparative Estimates: UK Online Advertising Spending Growth, 2008-2013 (% change)
- 104703
- Comparative Estimates: UK Online Advertising Spending As a Percent of Total Advertising Spending, 2008 & 2009
- 104709
- Comparative Estimates: UK Total Advertising Spending Growth, 2008-2011 (% change)
- 104711 | 104902 | 104926 | 104929
- UK Online Advertising Spending Share, by Format, 2008-2013 (millions of £ and % of total)
- UK Online Advertising Spending Growth, by Format, 2008-2013 (millions of £ and % change)
- UK Online Advertising Spending, by Format, 2008-2013 (millions of £)
- UK Online Advertising Spending Share, by Format, 2008-2013 (% of total and millions of £)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstractUK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year £3.38 billion ($6.25 billion) will be spent online, more than 20% of all UK ad spending.
The UK Online Advertising report analyzes the trends accelerating the flow of ad spending toward the Internet and away from traditional media.
Admittedly, the financial crisis has brought the progress of the UK’s digital marketplace almost to a halt. Growth in online ad spending will be minuscule this year, just 0.9%. But most other media channels have seen year-over-year spending drop by between 5% and 18%.
Internet spending will regain some momentum in 2010, when the economy begins to rebound, and approach 10% growth in 2011. The London Olympics will fuel a further spurt of activity in 2012 and push spending growth into double digits.
Key questions the “UK Online Advertising” report answers:
- What trends are evident in UK online ad spending in 2009?
- What proportion of advertising spending will go online?
- How does online ad spending compare with other media?
- How will the economic climate affect UK online ad spending in the near term?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make timely, well-informed business decisions.
Get Full Details About This Report >>
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