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Czech Republic Consumer Electronics Report Q3 2009

Published by: Business Monitor International

Published: Jul. 6, 2009 - 34 Pages


Table of Contents


BMI Consumer Electronics Forecast Summary
SWOT Analysis
Czech Republic Consumer Electronics Market SWOT
Czech Republic Political SWOT
Czech Republic Economic SWOT
Czech Republic Business Environment SWOT
Consumer Electronics Market
Computers
Table: PC Sales
AV
Table: AV Sales
Mobile Handsets
Table: Mobile Communications
Electronics Industry
Table: Electronics Output
Table: Electronics Output By Segment
Table: FDI By LCD TV Set Manufacturers in Czech Republic 2005-2008
Company Profile
Xanadu
Industry Forecast Scenario
Consumer Electronics Market
Table: Consumer Electronics Overview
Industry Developments
Macroeconomic Forecast Scenario
Table: Czech Republic - Economic Activity
Competitive Landscape
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Electronics Industry
Sources

Abstract

The Czech Republic’s domestic consumer electronics devices market, defined as including computingdevices, mobile handsets, and video audio and gaming products, is projected to be worth aroundUS$4.5bn in 2009. The outlook for retail spending remains weak as real incomes stall, and with consumerconfidence at a record low of -27.1% in February, household consumption is projected to fall by 2.1%this year.

Growth will be slower compared with the preceding five years, but the Czech market remains betterplaced than some others in the region, and overall spending is expected to increase to US$5.6bn by 2013.Key drivers will include expanding PC penetration and the growing popularity of products such as LCDTV sets, notebook computers, and 3G handsets.

Computers

Computer hardware accounted for around 49% of Czech consumer electronics spending in 2008 and willcontinue to be the largest product segment. BMI forecasts Czech domestic market computer sales(including notebooks and accessories) of US$2.2bn in 2009, with little growth from 2008. Computerhardware CAGR for the 2008-2013 period is forecast at about 8.6%, driven by sales of notebooks andnetbooks.

AV Devices

AV devices accounted for around 39% of Czech consumer electronics spending in 2008. The CzechRepublic’s domestic AV device market was estimated at US$1.8bn. Despite expected negative growth in2009, a CAGR of 1.9% is projected for 2009-2013, due largely to continued growth in the digital TV setcategory.

Mobile Handsets

Mobile handset sales accounted for around 12% of Czech consumer electronics spending in 2008. Czechmarket handset sales are expected to grow at a CAGR of just 1.1% to US$561mn in 2013, as mobilesubscriber penetration reaches 137%. Sales will be dominated by the replacement market, with growingdemand for high-end models and 3G handsets.

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