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South Africa Consumer ElectronicsPublished by: Business Monitor International Published: Jun. 29, 2009 - 40 Pages Table of Contents
AbstractSouth Africa’s domestic consumer electronics devices market, defined as including computing devices,mobile handsets and video audio and gaming products, was estimated to be worth around US$5.7bn in2008. Despite current economic headwinds, this is expected to increase to US$8.7bn by 2013, driven byrising incomes, growing affordability,new technologies and rising computerpenetration.Computers Computer hardware accounted for around68% of South African consumerelectronics spending in 2008. BMIprojects South African domestic marketcomputer sales (including notebooks andaccessories) of US$3.86bn in 2009, upfrom US$3.83bn in 2008. Computerhardware CAGR for the 2009-2013period is forecast at about 8%, withnotebooks and netbooks accounting forabout 40% of sales. AV AV devices accounted for around 13% ofSouth Africa’s consumer electronicsspending in 2008. South Africa’sdomestic AV device market wasestimated at US$759mn. The market isexpected to grow at a CAGR of 15%between 2008-2013, to a value ofUS$1.3bn in that year. Mobile Handsets Mobile handset sales accounted foraround 19% of South Africa’s consumerelectronics spending in 2008. SouthAfrican market handset sales areexpected to grow at a CAGR of 8% toUS$1.7bn in 2013, as mobile subscriberpenetration reaches 120%. Thereplacement market will beincreasingly important, with growingniche demand for PDAs, smartphonesand 3G handsets. Get Full Details About This Report >> |
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