Plunkett's Sports Industry Almanac 2010

Published by: Plunkett Research, Ltd.

Published: Jun. 24, 2009 - 500 Pages

Table of Contents

A Short Sports Industry Glossary i

Introduction

How To Use This Book

Chapter 1: Major Trends in the Sports Industry

1) Introduction to the Sports Industry

2) NFL: The Biggest Money in U.S. Sports

3) Revenue Sharing Boosts Major League Baseball

4) NBA Lacks Revenue Sharing/NBA China Progresses

5) NHL Ticket Sales Slow

6) NASCAR Revenues Face Challenges/Best Team Require Massive Investment

7) Lucrative Television Rights Bring in Big Bucks

8) World Soccer Faces Trouble Due to Lack of Parity/MLS Holds Its Own

9) NCAA Sports Are Big Business

10) Golf Tournaments Face Sponsorship Challenge

11) Fantasy Sports Post Growth, Creating $500 Million in Revenue Online

12) Equipment Manufacturers Scramble to Offer the Latest High-Tech Advantages

13) Lacrosse May Be the Fastest-Growing Team Sport in America

14) Sports Agents Become Indispensable/Sports Marketing Booms in China

15) New Platforms Revolutionize Electronic Games

16) Bowling Looms Large/The Least Expensive Sports and Recreation Activities Draw the Most Participants

17) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel

18) Athletic Footwear Draws Big Names from Athletes to Designers

19) The Vast Majority of Shoes Sold in the U.S. Are Now Made in China

20) Exercise Apparel Sales Fall Slightly

21) Nanotechnology Has a Growing Role in Sports Equipment

22) High-Tech, Nanotech and Smart Fabrics Proliferate

Chapter 2: Sports Industry Statistics

Sports Industry Overview

Selected U.S. Sports Industry Revenues: 2000-2007

Sports Industry Expenses & Sources of Revenue, U.S.: 2004-2007

U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2004-2007

Estimated Annual Sporting Goods Stores Retail Sales, Inventories & Purchases: 1999-2007

Exports of Sporting & Athletic Equipment, U.S.: 2001-2008

Imports of Sporting & Athletic Equipment, U.S.: 2001-2008

Overview of the Media Contracts of the Four Big Sports

Sports Industry Employment by Business Type, U.S.: 2003-2008

Chapter 3: Important Sports Industry Contacts

Addresses, Telephone Numbers and Internet Sites

Chapter 4: THE SPORTS 350:

Who They Are and How They Were Chosen

Industry List, With Codes

Index of Rankings Within Industry Groups

Alphabetical Index

Index of U.S. Headquarters Location by State

Index of Non-U.S. Headquarters Location by Country

Index by Regions of the U.S. Where the Firms Have Locations

Index by Firms with International Operations

Individual Profiles on each of THE SPORTS 350

Additional Indexes

Index of Hot Spots for Advancement for Women/Minorities

Index of Subsidiaries, Brand Names and Selected Affiliations

Abstract

The sports business is a dynamic and growing industry in the U.S., Europe, Asia Pacific and elsewhere. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Plunkett’s Sports Industry Almanac covers such sectors, providing competitive intelligence, market research and business analysis. Our coverage includes sports business trends analysis and sports industry statistics. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile over 350 leading teams, leagues and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Price includes a CD-ROM, which enables you to search, filter, view and export selected contact data, including executive names for mail merge and contact management. You'll find industry analysis, an overview and market research report of sports, sporting goods, sports marketing, stadiums, teams, and leagues business in one value-priced package.

*Clients who purchase the online download version of this report should use the form provided in the report to receive the database of leading companies on CD-ROM.

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