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Australia Business Demographic Structure and Performance Indicators, 2009Published by: IDC Published: Jun. 18, 2009 - 27 Pages Table of ContentsTable of Contents IDC Opinion In This Study MethodologySituation Overview Presentation of the Business Sector in AustraliaBusiness Demographics by Business SizeBusiness Demographics by Vertical IndustryBusiness Demographics by StateDetailed Business Demographics by Vertical IndustryResources IndustriesManufacturingConstructionTransportationTelecommunications and MediaUtilitiesRetail and WholesaleBanking, Finance, and InsuranceBusiness ServicesEducationHealthFuture Outlook Essential Guidance Learn More Related ResearchSynopsisTable: Australian Businesses by Employee Size and Vertical Industry, 2009 Table: Australian Business Demographics and Economic Indicators by Employee Size, 2009 Table: Australian Business Demographics and Economic Indicators by Vertical Industry, 2009 Table: Australian Business Demographics and Economic Indicators by State, 2009 Table: Australian Business Demographics and Economic Indicators in Resources Industries, 2009 Table: Australian Business Demographics and Economic Indicators in Manufacturing, 2009 Table: Australian Business Demographics and Economic Indicators in Construction, 2009 Table: Australian Business Demographics and Economic Indicators in Transportation, 2009 Table: Australian Business Demographics and Economic Indicators in Telecommunications and Media, 2009 Table: Australian Business Demographics and Economic Indicators in Utilities, 2009 Table: Australian Business Demographics and Economic Indicators in Retail and Wholesale, 2009 Table: Australian Business Demographics and Economic Indicators in Banking, Finance and Insurance, 2009 Table: Australian Business Demographics and Economic Indicators in Business Services, 2009 Table: Australian Business Demographics and Economic Indicators in Education, 2009 Table: Australian Business Demographics and Economic Indicators in Health, 2009 Figure: Overview of Australian Bureau of Statistics Sources, 2009 Figure: Distribution of Businesses in Australia, 2008 Figure: Weight of Small and Medium-Sized Businesses in the Economy, 2009 Figure: Distribution of ICT Spending per Business Size, 2009 Figure: Australia Business Regional Distribution AbstractThis IDC study presents business demographics (employees, number of entities), performance indicators (revenue, profit), and total ICT spending per business size, vertical industry, and state. IDC estimates that in February 2009, there were 911,057 businesses in Australia employing 9.797 million persons. Small and medium-sized businesses (SMBs), as defined by IDC, employ less than 500 staff represented 99.8% of businesses and 66% of employees nationwide. "In such a fragmented space, segmentation strategies are a critical factor of success, and ICT vendors need to define precisely their target markets in terms of business size, vertical industry, and regional segmentation. Vendors should use the data presented in this IDC study to validate their approach of the SMB market," says Jean-Marc Annonier, program manager, IT Spending, IDC Australia. Get Full Details About This Report >> |
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