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Consumer Internet Video Survey Results: Premium Content Finds the Spotlight

Published by: IDC

Published: Jun. 23, 2009 - 17 Pages


Table of Contents


Table of Contents
IDC Opinion

In This Study
Methodology
Situation Overview
Movies
TV Shows
High-Definition Content
Acquiring Premium Content
Netflix
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Figure: Likelihood of Watching Movies Online Again
Figure: Reasons for Watching Movies Online Rather than on TV
Figure: Reasons for Watching TV Shows Online Rather than on TV
Figure: Preferred Way to Access TV Shows Online
Figure: Library TV Versus Current TV Shows
Figure: Preferred TV Show Business Model
Figure: Respondents Who Have Watched Streamed HD Video Content in the Past 12 Months
Figure: Interest in Watching HD Video Content Online
Figure: Interest in Watching Premium HD Content Online by Content Type
Figure: Interest in Watching Online HD Video Content on TV
Figure: Sites Visited for Video Content in the Past Three Months
Figure: Online Video Versus Traditional DVD
Figure: Respondents by Netflix Subscription Status
Figure: Interest in Getting a Netflix Subscription to Watch Online Content
Figure: Netflix Subscribers' Use of the "Watch Instantly" Option
Figure: Ownership of Devices Used to Move Netflix Content to TV
Figure: Interest In Updated Netflix Pricing Options

Abstract

This IDC study presents results from our 2009 Consumer Internet Video Survey. Included in this study are results pertaining to Internet video usage in the United States. The survey was conducted online and engaged consumers aged 13 and up already watching Internet video.



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