White Goods in China 2009: A Market Analysis

Published by: Access Asia

Published: Jul. 3, 2009 - 230 Pages

Table of Contents

INTRODUCTION

Report Coverage

Executive Summary

China’s Retail Statistics: A Cautionary Note

The Problems With Chinese Retail Data?

Other Access Asia Reports of Possible Interest

Abbreviations Used

Free Online Newsletter & Editorials

1 CHINA’S WHITE GOODS MARKET

1.1 Overview

1.2 China’s Total Non-food Market

1.2.1 Total Non-food Market: Food & Non-food Sales

Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008

1.2.2 Total Non-food Market: Food/Non-food Sales Growth

Table 1.2 % ANNUAL GROWTH OF THE MARKET FOR RETAILING IN CHINA BY FOOD AND NON-FOOD, 2002-2008

1.2.3 Total Non-food Market: Urban and Rural Split

Chart 1.1: Urban & Rural Food & Non-food Retail Growth Compared, 2002-2008

Table 1.3 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2002-2008

1.2.4 Total Non-food Market: Total Value Trends

Chart 1.2: Total Non-food Sector Retail Growth Compared, 2002-2008

Table 1.4 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY SECTOR, 2002-2008

1.2.5 Total Non-food Market: Urban Value Trends

Chart 1.3: Urban Non-food Sector Retail Growth Compared, 2002-2008

Table 1.5 URBAN NON-FOOD CURRENT VALUE SALES BY SECTOR, 2002-2008

1.2.6 Total Non-food Market: Urban Ownership of Major Durable Goods

Table 1.6 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007

1.2.7 Total Non-food Market: Rural Value Trends

Chart 1.4: Rural Non-food Sector Retail Growth Compared, 2002-2008

Table 1.7 RURAL NON-FOOD CURRENT VALUE SALES BY SECTOR, 2002-2008

1.2.8 Total Non-food Market: Rural Ownership of Major Durable Goods

Table 1.8 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007

1.3 Total White Goods Market

1.3.1 Total White Goods Market: Total Consumer Market Size

Table 1.9 TOTAL VOLUME & CURRENT RETAIL VALUE CONSUMPTION OF AND EXPENDITURE ON WHITE GOODS, 2002-2008

Table 1.10 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS, 2002-2008

Table 1.11 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS AS % OF TOTAL VOLUME & CURRENT RETAIL VALUE CONSUMPTION OF AND EXPENDITURE ON WHITE GOODS, 2002-2008

1.3.4 Total White Goods Market: Non-food Market Significance

Table 1.12 WHITE GOODS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008

1.4 Sector Breakdown

1.4.1 Sector Breakdown: Sector Values

Table 1.13 CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

1.4.2 Sector Breakdown: Value Sector Shares

Table 1.14 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

1.4.3 Sector Breakdown: Value Growth Rates

Table 1.15 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

1.4.4 Sector Breakdown: Sector Volumes

Table 1.16 RETAIL MARKET VOLUME SALES OF WHITE GOODS BY SECTOR, 2002-2008

1.4.5 Sector Breakdown: Volume Sector Shares

Table 1.17 % BREAKDOWN OF RETAIL SALES OF WHITE GOODS VOLUME SALES BY SECTOR, 2002-2008

1.4.6 Sector Breakdown: Volume Growth Rates

Table 1.18 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008

1.5 Urban & Rural Sales of White Goods in China

1.5.1 Urban & Rural Market: Total Sales

Table 1.19 THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL SALES IN CHINA, 2002-2008

1.5.2 Urban & Rural Market: Growth Rates

Table 1.20 % GROWTH OF THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL MARKETS IN CHINA, 2002-2008

1.6 Regional Markets

1.6.1 Regional Markets: Regional Value

Table 1.21 RETAIL WHITE GOODS CURRENT VALUE SALES BY PROVINCE, 2002-2008

1.6.2 Regional Markets: Per Capita Values

Table 1.22 PER CAPITA RETAIL WHITE GOODS SALES VALUES BY PROVINCE, 2002-2008

1.6.3 Regional Markets: Regional Volume

Table 1.23 RETAIL WHITE GOODS CURRENT VOLUME SALES BY PROVINCE, 2002-2008

1.6.4 Regional Markets: Per Capita Volumes

Table 1.24 PER CAPITA RETAIL WHITE GOODS SALES CURRENT VOLUMES BY PROVINCE, 2002-2008

1.7 Market Parameters

1.7.1 Market Parameters: Home Ownership

1.7.2 Market Parameters: Per Capita Living Space

Table 1.25 PER CAPITA AVERAGE FLOOR SPACE & AVERAGE ROOMS PER HOUSEHOLD IN CHINA BY PROVINCE, 2006-2008

1.7.3 Market Parameters: Total Residential Floor Space

Table 1.26 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000

Table 1.27 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2007

1.8 Market Shares

1.8.1 Market Shares: Overall

Table 1.28 SHARE OF TOP 10 BRANDS IN WHITE GOODS MARKET, 2005 & 2007

1.8.2 Market Shares: Air Conditioners

Brand Structure

Table 1.29 MARKET SHARE OF TOP 3 AIR CONDITIONER BRANDS, SEPTEMBER 1998-AUGUST 2006

Table 1.30 HAIER AIR CONDITIONER MARKET SHARE, 2001-FIRST HALF 2008

Table 1.31 MARKET SHARE OF TOP 5 AIR CONDITIONER BRANDS, 2006-2007

Table 1.32 MARKET SHARE OF TOP 10 AIR CONDITIONER BRANDS, SEPTEMBER 2006-JULY 2007

Table 1.33 MARKET SHARE OF TOP 25 AIR CONDITIONER BRANDS, SEPTEMBER 2006-AUGUST 2008

1.8.3 Market Shares: Washing Machines

Market Share

Table 1.34 MARKET SHARE OF TOP 20 WASHING MACHINE BRANDS, 2005-2007

Table 1.35 FOREIGN & DOMESTIC WASHING MACHINE BRAND SHARE, 2005-2007

Table 1.36 HAIER WASHING MACHINE MARKET SHARE, 2003-FIRST HALF 2008

Table 1.37 MARKET SHARE OF TOP 5 WASHING MACHINE BRANDS, 2007

Table 1.38 MARKET SHARE OF TOP 10 WASHING MACHINE BRANDS, MAY 2008

Table 1.39 MARKET SHARE OF TOP 15 WASHING MACHINE BRANDS, SEPTEMBER-OCTOBER 2008

Product Structure

Table 1.40 WASHING MACHINE PRODUCT STRUCTURE IN VOLUME TERM, 2005-2007

Table 1.41 WASHING MACHINE PRODUCT STRUCTURE IN VALUE TERM, 2006

Table 1.42 WASHING MACHINE PRODUCT STRUCTURE IN PRICE TERM, 2006-2007

1.8.4 Market Shares: Refrigerators

Brand Structure

Table 1.43 HAIER REFRIGERATOR MARKET SHARE, 2000-FIRST HALF 2008

Table 1.44 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS, 2002-2006

Table 1.45 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS BY COUNTRY OF ORIGIN, FIRST HALF 2007 & FIRST HALF 2008

Table 1.46 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS, FIRST HALF 2007 & FIRST HALF 2008

Table 1.47 REFRIGERATOR RETAIL VOLUME SHARE, FIRST NINE MONTHS 2008

Table 1.48 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS, MAY 2008

Table 1.49 MARKET SHARE OF TOP 15 REFRIGERATOR BRANDS, SEPTEMBER 2008 & DECEMBER 2008

Product Structure

Table 1.50 BREAKDOWN OF REFRIGERATOR IN TERMS OF CAPACITY, 2002-2006

Table 1.51 BREAKDOWN OF REFRIGERATOR IN TERMS OF PRICE & ORIGIN, 2006

Table 1.52 REFRIGERATOR GROWTH IN TERMS OF PRODUCT STRUCTURE, FIRST HALF 2008

1.8.5 Market Shares: Water Heaters

Overall Market

Table 1.53 MARKET SHARE OF ELECTRIC, GAS, SOLAR WATER HEATER, FIRST NINE MONTHS 2007 & FIRST ELEVEN MONTHS 2008

Table 1.54 MARKET SHARE OF TOP 5 WATER HEATER BRANDS, JANUARY-SEPTEMBER 2007

Table 1.55 MARKET SHARE OF TOP 10 WATER HEATER BRANDS, JUNE 2008

Gas Water Heaters

Table 1.56 TOP 10 GAS WATER HEATER BRANDS BY SALES VOLUME, 2007

Table 1.57 TOP 10 GAS WATER HEATER BRANDS BY SALES VOLUME, 2007 - 2008

Table 1.58 MARKET SHARE OF TOP 10 GAS WATER HEATER BRANDS, JUNE 2008

Electric Water Heaters

Table 1.59 HAIER ELECTRIC WATER HEATER MARKET SHARE, 2006-FIRST HALF 2008

Table 1.60 RANKING OF TOP 6 ELECTRIC WATER HEATER BRANDS, FIRST NINE MONTHS 2007

Table 1.61 TOP 10 ELECTRIC WATER HEATER MARKET SHARE, MAY 2008

Table 1.62 TOP 10 ELECTRIC WATER HEATER MARKET SHARE, JUNE 2008

Instantaneous Water Heaters

Table 1.63 INSTANTANEOUS WATER HEATER MARKET SHARE OF OTLAN, 2005-JANUARY 2007

1.8.6 Market Shares: Induction Cookers

Table 1.64 MARKET SHARE OF TOP 10 INDUCTION COOKER BRANDS, JUNE 2008

1.8.7 Market Shares: Microwave Ovens

Table 1.65 MARKET SHARE OF TOP 3 ELECTRIC MICROWAVE BRANDS, 1Q 2008 & FIRST FIVE MONTHS 2008

Table 1.66 MARKET SHARE OF TOP 6 MICROWAVE OVEN BRANDS, NOVEMBER 2007

Table 1.67 MARKET SHARE OF TOP 10 MICROWAVE OVEN BRANDS, JUNE 2008

1.8.8 Market Shares: Electric Kettles

Table 1.68 MARKET SHARE OF TOP 10 ELECTRIC KETTLE BRANDS, MAY 2008

1.8.9 Market Shares: Range Hoods

Table 1.69 MARKET SHARE OF TOP 10 RANGE HOOD BRANDS, 2005 - FIRST TEN MONTHS 2007

Table 1.70 MARKET SHARE OF TOP 10 RANGE HOOD BRANDS, FIRST QUARTER 2007 & FIRST QUARTER 2008

Table 1.71 MARKET SHARE OF TOP 10 RANGE HOOD BRANDS, MAY 2008

1.8.10 Market Shares: Gas Stoves

Band Structure

Table 1.72 MARKET SHARE OF TOP 10 GAS STOVE BRANDS, MAY 2008

Price Structure

Table 1.73 GAS STOVE PRICE STRUCTURE, FIRST QUARTER 2007 & FIRST QUARTER 2008

1.9 Prices

1.9.1 Prices: Retail Price Indices

Table 1.74 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004-2007

Table 1.75 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2008*

1.9.2 Prices: Average Unit Prices

Table 1.76 AVERAGE RETAIL PRICES OF WHITE GOODS, 2002-2008

1.9.3 Prices: Average Unit Price Growth

Table 1.77 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WHITE GOODS, 2002-2008

1.9.4 Prices: Average Regional Unit Prices

Table 1.78 AVERAGE RETAIL PRICES OF WHITE GOODS BY PROVINCE, 2002-2008

1.9.5 Prices: Average Regional Unit Price Growth

Table 1.79 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WHITE GOODS BY PROVINCE, 2002-2008

1.9.6 Prices: Selected Product Prices

Table 1.80 RETAIL PRICES OF SELECTED FREEZERS, MARCH 2009

Table 1.81 RETAIL PRICES OF SELECTED SINGLE DOOR REFRIGERATORS, MARCH 2009

Table 1.82 RETAIL PRICES OF SELECTED TWIN DOOR REFRIGERATORS, MARCH 2009

Table 1.83 RETAIL PRICES OF SELECTED THREE DOOR REFRIGERATORS, MARCH 2009

Table 1.84 RETAIL PRICES OF SELECTED FRENCH DOOR REFRIGERATORS, MARCH 2009

Table 1.85 RETAIL PRICES OF SELECTED DYERS, MARCH 2009

Table 1.86 RETAIL PRICES OF SELECTED TOP LOADING WASHING MACHINES, MARCH 2009

Table 1.87 RETAIL PRICES OF SELECTED TWIN TUB WASHING MACHINES, MARCH 2009

Table 1.88 RETAIL PRICES OF SELECTED FRONT LOADING WASHING MACHINES, MARCH 2009

Table 1.89 RETAIL PRICES OF SELECTED SPLIT AIR CONDITIONERS, MARCH 2009

Table 1.90 RETAIL PRICES OF SELECTED FLOOR STANDING AIR CONDITIONERS, MARCH 2009

Table 1.91 RETAIL PRICES OF SELECTED ELECTRIC FANS, MARCH 2009

Table 1.92 RETAIL PRICES OF SELECTED ELECTRIC KETTLES, MARCH 2009

Table 1.93 RETAIL PRICES OF SELECTED HAIR DRYERS, MARCH 2009

Table 1.94 RETAIL PRICES OF SELECTED ELECTRIC IRONS, MARCH 2009

Table 1.95 RETAIL PRICES OF SELECTED ELECTRIC RICE COOKERS, MARCH 2009

Table 1.96 RETAIL PRICES OF SELECTED MICROWAVE OVENS, MARCH 2009

Table 1.97 RETAIL PRICES OF SELECTED RANGE HOODS, MARCH 2009

Table 1.98 RETAIL PRICES OF SELECTED GAS WATER HEATERS, MARCH 2009

Table 1.99 RETAIL PRICES OF SELECTED ELECTRIC WATER HEATERS, MARCH 2009

Table 1.100 RETAIL PRICES OF SELECTED JUICE EXTRACTORS, MARCH 2009

Table 1.101 RETAIL PRICES OF SELECTED WATER DISPENSERS, MARCH 2009

Table 1.102 RETAIL PRICES OF SELECTED INDUCTION COOKERS, MARCH 2009

Table 1.103 RETAIL PRICES OF SELECTED PRESSURE COOKERS, MARCH 2009

Table 1.104 RETAIL PRICES OF SELECTED VACUUM CLEANERS, MARCH 2009

1.10 Outlook

1.10.1 Outlook: Forecast Trends

1.10.2 Outlook: Total Market Size

Table 1.105 FORECAST VALUE MARKET FOR WHITE GOODS, 2009-2013

Table 1.106 FORECAST VOLUME MARKET FOR WHITE GOODS, 2009-2013

1.10.3 Outlook: Sector Values

Table 1.107 FORECAST VOLUME & VALUE SALES OF WHITE GOODS BY SECTOR, 2009-2013

Table 1.108 FORECAST % BREAKDOWN OF WHITE GOODS VOLUME & VALUE SALES BY SECTOR, 2009-2013

Table 1.109 FORECAST % ANNUAL VOLUME GROWTH OF WHITE GOODS SALES BY SECTOR, 2009-2013

1.11 Current Issues

1.11.1 Current Issues: Consolidation In The White Goods Sector

Table 1.110 MAJOR MERGERS & ACQUSITIONS IN WHITE GOODS SECTOR: 2004-2008

Table 1.111 SICHUAN CHANGHONG ELECTRIC CO., LTD.: PERCENTAGE SALES BY PRODUCT, 2004-2007*

Table 1.112 HISENSE ELECTRIC CO., LTD.: SALES BY PRODUCT CATEGORY, 2004-2007*

Table 1.113 KONKA GROUP CO., LTD.: REVENUE STRUCTURE, 2004-2007*

Table 1.114 TCL CORP.: REVENUE & GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2007*

Table 1.115 TCL CORP.: HOME APPLIANCE SALES VOLUME, 2004-2007

1.11.2 Current Issues: Manufacturers Plunge Into Retailing

Table 1.116 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INCOME FROM SUPPLIERS, 2Q-4Q 2004-H1 2008

1.11.3 Current Issues: Rural Appliance Rebate Program

Table 1.117 DURATION OF RURAL APPLIANCE REBATE SCHEME

Table 1.118 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007

Table 1.119 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006

Table 1.120 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007

Table 1.121 MAXIMUM PRICE & ITEM FOR PURCHASE IN RURAL APPLIANCE REBATE SCHEME

Table 1.122 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME

Table 1.123 RURAL APPLIANCE REBATE SCHEME SALES IN CHONGQING, UP TO 10 MARCH 2009

Table 1.124 RURAL APPLIANCE REBATE SCHEME SALES IN SICHUAN, UP TO 27 SEPTEMBER 2008

Table 1.125 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO MAY 2008

Table 1.126 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO NOVEMBER 2008

Table 1.127 TOP THREE BRAND SHARES OF THE RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008

Table 1.128 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE I

Table 1.129 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE I

Table 1.130 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE I

Table 1.131 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE I

Table 1.132 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE II

Table 1.133 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE II

Table 1.134 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE II

Table 1.135 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE II

Table 1.136 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE II

Table 1.137 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE III

Table 1.138 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE III

Table 1.139 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE III

Table 1.140 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE III

Table 1.141 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE II & III

Table 1.142 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III

Table 1.143 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III

Table 1.144 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE II & III

Table 1.145 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE II & III

Table 1.146 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC WATER HEATERS, PHASE II & III

1.11.4 Current Issues: Foreign Retailers Facing Dim Prospect But Not Without Hope

1.11.5 Current Issues: Online Scene Promising But Small

Table 1.147 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2008

1.11.6 Current Issues: Coping With Slowdown

1.11.7 Current Issues: Mounting Electronic Waste

1.11.8 Current Issues: Extended Producer Responsibility

2 MARKETING & DISTRIBUTION

2.1 Marketing & Advertising

2.1.1 Marketing & Advertising: Trends

Conventional Media Advertising

Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2007

Online Advertising

Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007

2.1.2 Marketing & Advertising: Leading Advertised Product Categories

Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007

2.1.3 Marketing & Advertising: Leading Advertised Brands

Table 2.4 TOP 10 ADVERTISING BRANDS IN CHINA, 2007

2.1.4 Marketing & Advertising: Leading Advertisers

Table 2.5 CHINA’S TOP TEN ADVERTISERS, 2004-2006

Table 2.6 CHINA’S TOP TEN ADVERTISERS, 2006-2007

2.1.5 Marketing & Advertising: The Prime-time Advertising Auction

Table 2.7 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2009

2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

Table 2.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007

Quality Versus Image

Table 2.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007

Local Versus Foreign

Table 2.10 BRAND PREFERENCES IN CHINA, 2007

“Chameleon” Brands

Table 2.11 TOP CHAMELEON BRANDS IN CHINA, 2008

2.1.7 Marketing and Advertising in China: Brand Equity

2.1.8 Marketing & Advertising: Emerging Local Brands

Table 2.12 CHINA’S MOST VALUABLE BRANDS, 2007/2008

2.1.9 Marketing & Advertising: Pricing Issues

Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007

Table 2.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007

2.1.10 Marketing & Advertising: Online Sales

Table 2.15 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007

Table 2.16 TOP REASONS FOR NOT SHOPPING ONLINE, 2007

2.2 Consumers

2.2.1 Consumer Profile: Broad Consumer Trends

2.2.2 The Chinese Consumer: Urban Profile

Table 2.17 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007

2.2.3 The Chinese Consumer: Rural Profile

Table 2.18 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007

2.3 Key Sales Periods

2.3.1 Key Sales Periods: Overview

Table 2.19 ANNUAL NATIONAL HOLIDAYS

Table 2.20 MAJOR HOLIDAY RETAIL SALES, 2005-2009

2.3.2 Seasonal Retail Trends: Consumer Electronics & White Goods

Graph 2.1 QUARTERLY REVENUE GROWTH OF GOME & SUNING, FIRST QUARTER 2006 - THIRD QUARTER 2008

Graph 2.2 QUARTERLY REVENUE OF GOME & SUNING, FIRST QUARTER 2006 - THIRD QUARTER 2008

Graph 2.3 QUARTERLY REVENUE GROWTH & OPERATING PROFIT MARGIN OF GOME & SUNING, FIRST QUARTER 2006 - THIRD QUARTER 2008

2.4 Retail Distribution of Consumer Appliances & Electronics

2.4.6 Retail Distribution: Refrigerators

Table 2.21 SALES OF REFRIGERATORS BY CHANNEL, 2004-2007

2.4.7 Retail Distribution: Air Conditioners

Table 2.22 SALES OF AIR CONDITIONERS BY CHANNEL, 2007

Table 2.23 SALES OF AIR CONDITIONERS BY CHANNEL, 2007

Table 2.24 FACTORS INFLUENCING WHERE TO BUY AIR CONDITIONERS, 2007

Table 2.25 FUTURE PREFERRED PLACE TO BUY AIR CONDITIONERS, 2007

Table 2.26 SALES OF AIR CONDITIONERS AT CONSUMER APPLIANCE CHAIN STORES, 2007

2.4.8 Retail Distribution: Water Heaters

Table 2.27 SALES OF WATER HEATERS (GAS/ELECTRIC) BY CHANNEL, 2008

2.4.9 Retail Distribution: Pressure Cookers & Electric Kettles

Table 2.28 SALES OF PRESSURE COOKERS BY CHANNEL, 2008

Table 2.29 SALES OF ELECTRIC KETTLES BY CHANNEL, 2007

3 SOURCES OF SUPPLY

3.1 Manufacturing Industry

3.1.1 Manufacturing Industry: The Need for Further Consolidation

3.1.2 Manufacturing Industry: The Manufacturers Versus The Retailers

3.1.3 Manufacturing Industry: Narrow Profit Margins

3.1.4 Manufacturing Industry: Leading Listed White Goods Turnover

Table 3.1 KEY PRODUCTS OF LISTED WHITE GOODS MAKERS

Table 3.2 TOP 14 LISTED WHITE GOODS BY TURNOVER, 2005-2007

Table 3.4 TOP 14 LISTED WHITE GOODS BY TURNOVER GROWTH, 2005-2007

3.1.5 Manufacturing Industry: Leading Listed White Goods Net Profit

Table 3.5 TOP 14 LISTED WHITE GOODS BY NET PROFIT, 2005-2007

Table 3.6 TOP 14 LISTED WHITE GOODS BY NET PROFIT GROWTH, 2005-2007

Table 3.7 TOP 14 LISTED WHITE GOODS BY NET PROFIT MARGIN, 2005-2007

3.2 Laundry Machine Industry

3.2.1 Laundry Machine Industry: Manufacturers & Revenue

Table 3.8 TOTAL NUMBER OF LAUNDRY MACHINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007

3.2.2 Laundry Machine Industry: Revenue & Profit

Table 3.9 LAUNDRY MACHINE INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007

3.2.3 Laundry Machine Industry: Productivity

Table 3.10 LAUNDRY MACHINE INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007

3.3 Refrigerator & Freezer Industry

3.3.1 Refrigerator & Freezer Industry: Manufacturers & Revenue

Table 3.11 TOTAL NUMBER OF REFRIGERATOR & FREEZER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007

3.3.2 Refrigerator & Freezer Industry: Revenue & Profit

Table 3.12 REFRIGERATOR & FREEZER INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007

3.3.3 Refrigerator & Freezer Industry: Productivity

Table 3.13 REFRIGERATOR & FREEZER INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007

3.4 Electric Fan Industry

3.4.1 Electric Fan Industry: Manufacturers & Revenue

Table 3.14 TOTAL NUMBER OF ELECTRIC FAN MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007

3.4.2 Electric Fan Industry: Revenue & Profit

Table 3.15 ELECTRIC FAN INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007

3.4.3 Electric Fan Industry: Productivity

Table 3.16 ELECTRIC FAN INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007

3.5 Air Conditioner Industry

3.5.1 Air Conditioner Industry: Manufacturers & Revenue

Table 3.17 TOTAL NUMBER OF AIR CONDITIONER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007

3.5.2 Air Conditioner Industry: Revenue & Profit

Table 3.18 AIR CONDITIONER INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007

3.5.3 Air Conditioner Industry: Productivity

Table 3.19 AIR CONDITIONER INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007

3.6 Production

Table 3.20 VOLUME PRODUCTION OUTPUT OF WHITE GOODS BY SECTOR, 2002-2008

Table 3.21 VALUE PRODUCTION OUTPUT OF WHITE GOODS BY SECTOR, 2002-2008

3.7 Exports

Table 3.22 VOLUME EXPORTS OF WHITE GOODS BY SECTOR, 2001-2007

Table 3.23 VOLUME EXPORTS % OF DOMESTIC WHITE GOODS PRODUCTION BY SECTOR, 2001-2007

3.8 Imports

4 SWOT ANALYSIS

4.1 Strengths

4.2 Weaknesses

4.3 Opportunities

4.4 Threats

5 COMPANY PROFILES

5.1 Gree Electric Appliances Inc. of Zhuhai

5.1.1 Gree Electric Appliances: Company Details

5.1.2 Gree Electric Appliances: Company Background

Table 5.1 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008

Table 5.2 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN, 2004 - FIRST HALF 2008

Table 5.3 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: SUBSIDIARIES, FIRST HALF 2008

Table 5.4 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: BREAKDOWN OF REVENUE BY REGION, 2004 - FIRST HALF 2008

8.1.2 Gree Electric Appliances: Financial Results

Table 5.5 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: FINANCIAL RESULTS, 2004-2006*

Table 5.6 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: FINANCIAL RESULTS, 2006-FIRST HALF 2008*

5.2 Haier Group Corp.

5.2.1 Haier: Company Details

5.2.2 Haier Group: Company Background

5.2.3 Haier Group: Qingdao Haier Co., Ltd.

Table 5.7 QINGDAO HAIER CO., LTD.: TOP 10 SHAREHOLDERS, END OF FIRST HALF 2008

Table 5.8 QINGDAO HAIER CO., LTD.: MARKET SHARE OF REFRIGERATORS, FREEZERS & AIR CONDITIONERS, 2005-FIRST HALF 2008

Table 5.9 QINGDAO HAIER CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004-FIRST HALF 2008

Table 5.10 QINGDAO HAIER CO., LTD.: REVENUE BY REGION, 2004-FIRST HALF 2008

5.2.4 Haier Group: Qingdao Haier Financial Results

Table 5.11 QINGDAO HAIER CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 5.12 QINGDAO HAIER CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*

5.2.5 Haier Group: Haier Electronics Group Co., Ltd.

Table 5.13 HAIER ELECTRONICS GROUP CO., LTD: WASHING MACHINE & WATER HEATER MARKET SHARE, 2003-FIRST HALF 2008

Table 5.14 HAIER ELECTRONICS GROUP CO., LTD: SUBSIDIARIES, 2007

Table 5.15 HAIER ELECTRONICS GROUP CO., LTD: BREAKDOWN OF WASHING MACHINE SALES, 2006-FIRST HALF 2008

Table 5.16 HAIER ELECTRONICS GROUP CO., LTD.: REVENUE, REVENUE SHARE & RESULTS BY PRODUCT SEGMENTS, 2004-FIRST HALF 2008

5.2.6 Haier Group: Haier Electronics Group Financial Results

Table 5.17 HAIER ELECTRONICS GROUP CO., LTD.: FINANCIAL RESULTS, 2004-FIRST HALF 2008*

Table 5.18 HAIER ELECTRONICS GROUP CO., LTD: GEARING RATIO & CURRENT RATIO, 2005-2007

5.3 Hefei Meiling Co., Ltd.

5.3.1 Hefei Meiling: Company Details

5.3.2 Hefei Meiling: Company Background

Table 5.19 HEFEI MEILING CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2005-END OF FIRST HALF 2008

Table 5.20 HEFEI MEILING CO., LTD.: SUBSIDIARIES, FIRST HALF 2008

Table 5.21 HEFEI MEILING CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004-FIRST HALF 2008

Table 5.22 HEFEI MEILING CO., LTD.: REVENUE & GROSS PROFIT MARGIN FOR EXPORTS & DOMESTIC SALES, 2004-FIRST HALF 2008

5.3.3 Hefei Meiling: Financial Results

Table 5.23 HEFEI MEILING CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 5.24 HEFEI MEILING CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*

5.4 Hisense Kelon Electrical Holdings Co., Ltd.

5.4.1 Hisense Kelon Electrical Holdings: Company Details

5.4.2 Hisense Kelon Electrical Holdings: Company Background

Table 5.25 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2005-END OF FIRST HALF 2008

Table 5.26 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN, 2004-FIRST HALF 2008

Table 5.27 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: BREAKDOWN OF REVENUE BY REGION, 2004-FIRST HALF 2008

Table 5.28 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: SUBSIDIARIES, FIRST HALF 2008

5.4.3 Hisense Kelon Electrical Holdings: Financial Results

Table 5.29 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 5.30 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*

5.5 Midea Group Co., Ltd.

5.5.1 Midea Group: Company Details

5.5.2 Midea Group: Company Background

5.5.3 Midea Group: GD Midea Holding Co., Ltd.

GD Midea Holding: Company Details

GD Midea Holding: Company Background

Table 5.31 GD MIDEA HOLDING CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008

Table 5.32 GD MIDEA HOLDING CO., LTD.: MARKET SHARE, 2007-FIRST HALF 2008*

Table 5.33 GD MIDEA HOLDING CO., LTD.: REVENUE BREAKDOWN, 2004-FIRST HALF 2008*

Table 5.34 GD MIDEA HOLDING CO., LTD.: REVENUE BREAKDOWN, 2006

Table 5.35 GD MIDEA HOLDING CO., LTD.: REVENUE BY REGION, 2004-FIRST HALF 2008

Table 5.36 GD MIDEA HOLDING CO., LTD.: SUBSIDIARIES, FIRST HALF 2008

GD Midea Holding: Financial Results

Table 5.37 GD MIDEA HOLDING CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 5.38 GD MIDEA HOLDING CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*

Table 5.39 GD MIDEA HOLDING CO., LTD.: INVENTORY TURNOVER RATIO & ACCOUNTS RECEIVABLE TURNOVER RATIO, 2003-FIRST HALF 2008

5.6 Qingdao Aucma Co., Ltd.

5.6.1 Qingdao Aucma: Company Details

5.6.2 Qingdao Aucma: Company Background

Table 5.40 QINGDAO AUCMA CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008

Table 5.41 QINGDAO AUCMA CO., LTD.: REVENUE BY REGION, 2004-FIRST HALF 2008

Table 5.42 QINGDAO AUCMA CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2005 - FIRST HALF 2008

5.6.3 Qingdao Aucma: Financial Results

Table 5.43 QINGDAO AUCMA CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 5.44 QINGDAO AUCMA CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*

5.7 Wuxi Little Swan Co., Ltd.

5.7.1 Wuxi Little Swan: Company Details

5.7.2 Wuxi Little Swan: Company Background

Table 5.45 WUXI LITTLE SWAN CO., LTD.: SALES VOLUME, 2000-2005

Table 5.46 WUXI LITTLE SWAN CO., LTD.: MARKET SHARE, 2007-FIRST HALF 2008

Table 5.47 WUXI LITTLE SWAN CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008

Table 5.48 WUXI LITTLE SWAN CO., LTD.: SUBSIDIARIES, FIRST HALF 2008

Table 5.49 WUXI LITTLE SWAN CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004-2007

Table 5.50 WUXI LITTLE SWAN CO., LTD.: REVENUE BY REGION, 2004-FIRST HALF 2008

5.7.3 Wuxi Little Swan: Financial Results

Table 5.51 WUXI LITTLE SWAN CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 5.52 WUXI LITTLE SWAN CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*

5.8 Zhejiang Supor Co., Ltd.

5.8.1 Zhejiang Supor: Company Details

5.8.2 Zhejiang Supor: Company Background

Table 5.53 ZHEJIANG SUPOR CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006-END OF FIRST HALF 2008

Table 5.54 ZHEJIANG SUPOR CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004-FIRST HALF 2008

Table 5.55 ZHEJIANG SUPOR CO., LTD.: REVENUE & GROSS PROFIT MARGIN BY KEY SEGMENTS, 2004-FIRST HALF 2008

Table 5.56 ZHEJIANG SUPOR CO., LTD.: REVENUE & GROSS PROFIT MARGIN BY REGION, 2004-FIRST HALF 2008

Table 5.57 ZHEJIANG SUPOR CO., LTD: TOP FIVE CUSTOMERS & SUPPLIERS, 2005-2007

5.8.3 Zhejiang Supor: Financial Results

Table 5.58 ZHEJIANG SUPOR CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 5.59 ZHEJIANG SUPOR CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*

5.9 Zhongshan Vatti Gas Appliance Stock Co., Ltd.

5.9.1 Vatti Gas Appliance: Company Details

5.9.2 Vatti Gas Appliance: Company Background

Table 5.60 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: MARKET SHARE, 2004-2007

Table 5.61 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., Ltd.: TOP 10 SHAREHOLDERS, END OF 2007-END OF FIRST HALF 2008

Table 5.62 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: BREAKDOWN OF GROSS PROFIT & GROSS PROFIT MARGIN, 2004-FIRST HALF 2008

Table 5.63 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: SALES THROUGH APPLIANCE & CONSUMER ELECTRONIC CHAIN STORES, 2006-2007

Table 5.64 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD: TOP FIVE CUSTOMERS & SUPPLIERS, 2004-2007

5.9.3 Vatti Gas Appliance: Financial Results

Table 5.65 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: FINANCIAL RESULTS, 2004-2006*

Table 5.66 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: FINANCIAL RESULTS, 2006-FIRST HALF 2008*

6 CONTACTS

6.1 Trade Organisations

6.1.1 China Chain Stores & Franchising Association

6.1.2 China Electronic Chamber of Commerce

6.1.3 China Household Electrical Appliances Association

6.1.4 China National Household Electric Appliances Service Association

6.2 Government Departments

6.2.1 Ministry of Commerce (MOFCOM)

6.2.2 Ministry of Industry & Information Technology (MIIT)

6.2.3 Ministry of Science & Technology (MOST)

6.2.4 State Administration of Radio, Film & Television (SARFT)

7 RELEVANT EXHIBITIONS & TRADE FAIRS

7.1 China Electronics Fair (Shenzhen)

7.2 China International Exhibition of Pro-Audio, Light, AV, Music & Technology

7.3 Shanghai International Audio & Visual Exhibition

7.4 China International Consumer Electronics Fair (SINOCES)

7.5 China Electronics Fair (Chengdu)

7.6 China Hi-Tech Fair

7.7 China Shunde International Exposition for Household Electrical Appliances

7.8 International Computer Communication & Consumer Electronic Products

7.9 China Electronics Fair (Shanghai)

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 2002-2008

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002-2008

Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002-2008

A.3.3 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2002-2008

A.3.4 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008

A.3.5 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008

A.3.6 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002-2008

A.3.7 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 2002-2008

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002-2008

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

China’s New Middle Class

Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

Table A.12 GDP AND COST OF LIVING INDEX, 2002-2008

A.5.2 Consumer Wealth: Provincial GDP

Table A.13 GDP BY PROVINCE, 2002-2008

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.14 GDP GROWTH BY PROVINCE, 2002-2008

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.15 PER CAPITA GDP BY PROVINCE, 2002-2008

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008

A.5.6 Consumer Wealth: The Major Cities

Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002-2008

A.6.3 Households: Total households by Urban/Rural Split

Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002-2008

A.6.4 Households: Income Earners Per Household

Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002-2008

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002-2008

A.7.2 Employment: Growth by Sector

Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002-2008

A.7.3 Employment: Number of Workers by Gender

Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002-2008

A.7.3 Employment: Number of Workers by Habitation

Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002-2008

A.7.4 Employment: Urban Unemployment

Table A.24 URBAN UNEMPLOYMENT RATES, 2002-2008

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.25 AVERAGE INCOMES BY SECTOR, 2001-2007

A.8.2 Consumer Income: Growth by Sector

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001-2007

A.8.3 Consumer Income: Average Incomes by Region

Table A.27 AVERAGE INCOMES BY REGION, 2001-2007

A.8.4 Consumer Income: Growth by Region

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001-2007

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002-2008*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002-2008*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002-2008

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002-2008

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001-2008

A.10.2 Exchange Rates: Hong Kong

Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001-2008

Abstract

• Sewing machines
• Cookers
• Microwave ovens
• Washing machines
• Dryers
• Air conditioners
• Cooling fans
• Fridge-freezers
• Freezers
• Refrigerators
• Dishwashers
• Water heaters
• Electric showers
• Water dispensers
• Range hoods

• An overview of China’s total non-food market with sales statistics up to 2008;
• The total value of the white goods market, including sector breakdowns, up to 2008;
• Value provincial and urban/rural breakdown, up to 2008;
• Value sectoral analysis by subsector, up to 2008;
• Market shares up to 2008;
• Retail pricing trends for televisions by province up to 2008 (and store check prices 2009);
• Volume & value forecast total televisions market in China up to 2013;
• Key contacts & trade events;
• Overview of China’s demographics and macroeconomics.

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