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Consumer Internet Video Survey Results: Internet Video Services and Home NetworkingPublished by: IDC Published: Jun. 16, 2009 - 13 Pages Table of ContentsTable of Contents IDC Opinion In This Study MethodologySituation Overview Frequency and Types of Online Video WatchingHome Network Owners Watching Full-Length Movies OnlineRevenue Generation from Online VideoFuture Outlook Essential Guidance Learn More Related ResearchSynopsisTable: Frequency of Watching Internet Video by Home Network Ownership Status (% of Respondents) Table: Time Spent Watching Internet Video by Home Network Ownership Status (% of Respondents) Table: Types of Videos Watched Online by Home Network Ownership Status (% of Respondents) Table: Reasons for Watching Full-Length Movies Online by Home Network Ownership Status (% of Respondents) Table: Impact of Online Videos on DVD Purchases by Home Network Ownership Status (% of Respondents) Table: Netflix Subscribership by Home Network Ownership Status (% of Respondents) Table: Netflix Subscribers' Use of "Watch Instantly" Feature by Home Network Ownership Status (% of Respondents) Table: Frequency of Payment for Internet Videos by Home Network Ownership Status (% of Respondents) Table: Types of Internet Videos Home and Non–Home Network Owners Would Consider Paying For by Home Network Ownership Status (% of Respondents) Table: Willingness to Pay for Internet Videos to Avoid Advertising by Home Network Ownership Status (% of Respondents) Table: Preferred Method of Accessing TV Shows Online by Home Network Ownership Status (% of Respondents) Table: Possible Behavior Without Ad-Supported Content by Home Network Ownership Status (% of Respondents) AbstractThis IDC study presents a cut of the results from IDC's 2009 Consumer Internet Video Survey. This document includes results comparing U.S. consumers who subscribe to broadband Internet service and own a home network to consumers who subscribe to broadband Internet service but do not own a home network. The survey was conducted entirely online in March 2009, with respondents aged 13 and up. This IDC study presents a cut of the results from IDC's 2009 Consumer Internet Video Survey. This document includes results pertaining to owners of home networks in the United States who watch videos on the Internet. "Owners of home networks are bellwethers for future consumer behavior, and they consistently reported to be more intensely involved in using Internet videos, particularly television shows and movies, than those who did not own a home network. Also, they were more likely to be willing to pay for content online and move their paid content consumption from physical media to online services," said Jonathan Gaw, research manager in IDC's Connected Home program. Get Full Details About This Report >> |
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