Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Consumer Internet Video Survey Results: Internet Video Services and Home Networking

Published by: IDC

Published: Jun. 16, 2009 - 13 Pages


Table of Contents


Table of Contents
IDC Opinion


In This Study
Methodology
Situation Overview
Frequency and Types of Online Video Watching
Home Network Owners Watching Full-Length Movies Online
Revenue Generation from Online Video
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: Frequency of Watching Internet Video by Home Network Ownership Status (% of Respondents)
Table: Time Spent Watching Internet Video by Home Network Ownership Status (% of Respondents)
Table: Types of Videos Watched Online by Home Network Ownership Status (% of Respondents)
Table: Reasons for Watching Full-Length Movies Online by Home Network Ownership Status (% of Respondents)
Table: Impact of Online Videos on DVD Purchases by Home Network Ownership Status (% of Respondents)
Table: Netflix Subscribership by Home Network Ownership Status (% of Respondents)
Table: Netflix Subscribers' Use of "Watch Instantly" Feature by Home Network Ownership Status (% of Respondents)
Table: Frequency of Payment for Internet Videos by Home Network Ownership Status (% of Respondents)
Table: Types of Internet Videos Home and Non–Home Network Owners Would Consider Paying For by Home Network Ownership Status (% of Respondents)
Table: Willingness to Pay for Internet Videos to Avoid Advertising by Home Network Ownership Status (% of Respondents)
Table: Preferred Method of Accessing TV Shows Online by Home Network Ownership Status (% of Respondents)
Table: Possible Behavior Without Ad-Supported Content by Home Network Ownership Status (% of Respondents)

Abstract

This IDC study presents a cut of the results from IDC's 2009 Consumer Internet Video Survey. This document includes results comparing U.S. consumers who subscribe to broadband Internet service and own a home network to consumers who subscribe to broadband Internet service but do not own a home network. The survey was conducted entirely online in March 2009, with respondents aged 13 and up.

This IDC study presents a cut of the results from IDC's 2009 Consumer Internet Video Survey. This document includes results pertaining to owners of home networks in the United States who watch videos on the Internet.

"Owners of home networks are bellwethers for future consumer behavior, and they consistently reported to be more intensely involved in using Internet videos, particularly television shows and movies, than those who did not own a home network. Also, they were more likely to be willing to pay for content online and move their paid content consumption from physical media to online services," said Jonathan Gaw, research manager in IDC's Connected Home program.



Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options

Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2009