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Turkey Consumer Electronics Report Q2 2009Published by: Business Monitor International Published: May. 14, 2009 - 33 Pages Table of Contents
AbstractTurkey’s domestic consumer electronics devices market, defined as including computing devices, mobile handsets, and video audio and gaming products, was estimated to be worth around US$7.5bn in 2008.Despite a sharp slowdown in consumer spending in 2009, and modest growth projected for 2010, demand is forecast to increase at a CAGR of 16% to US$15.8bn by 2013, driven by growing popularity of LCD TV sets, notebook computers, digital cameras and other key products, and by rising incomes and lower prices. Computers Computer hardware accounted for around 62% of Turkey’s consumer electronics spending in 2008 and will continue to be the largest product segment. BMI forecasts Turkey’s domestic market computer sales (including notebooks and accessories) of US$5.7bn in 2009, up from US$4.7bn in 2008. Computer hardware CAGR for the 2008-2013 period is forecast at about 19%, in a context of 10% PC penetration, and driven by sales of notebooks and netbooks. AV Devices AV devices accounted for around 21% of Turkey’s consumer electronics spending in 2008. Turkey’s domestic AV device market was estimated at US$1.6 bn. Turkey’s evolution towards digital TV services will help drive a 2008-2013 CAGR of 11%, with video devices such as TV sets, digital cameras and VCR players accounting for above 80% of demand. Mobile Handsets Mobile handset sales accounted for around 17% of Turkey’s consumer electronics spending in 2008. Turkey’s market handset sales are expected to grow at a CAGR of just 8% to US$2.0bn in 2013, as mobile subscriber penetration reaches 126%. Sales will be dominated by the replacement market, with demand for high-end models boosted by the launch of 3G services in 2009. Get Full Details About This Report >> |
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