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Taiwan Consumer Electronics Report Q2 2009

Published by: Business Monitor International

Published: May. 14, 2009 - 29 Pages


Table of Contents


BMI Consumer Electronics Forecast Summary
SWOT Analysis
Taiwan Consumer Electronics Market SWOT
Taiwan Electronics Industry SWOT
Taiwan Political SWOT
Taiwan Economic SWOT
Taiwan Business Environment SWOT
Consumer Electronics Market
Computers
Table: IT Industry, Production & Sales
AV
Table: Consumer Electronics Industry, Production & Sales
Mobile Handsets
Table: Handsets Demand
Consumer Electronics Industry
Table: IT Industry Overview
Table: IT Industry, Production & Sales
AV
Table: Consumer Electronics Industry
Mobile Handsets
Table: Mobile Telephone Industry, Production & Sales
Auto
Table: Autos Industry, Semiconductors Demand
Table: Semiconductor Production, 2006-2013
Industry Forecast Scenario
Table: Consumer Electronics Demand, 2006-2013
Industry Developments
Government Authority
Macroeconomic Forecast
Table: Taiwan - Economic Activity
Competitive Landscape
Notebook shipments Q108
Domestic Company Profiles
Taiwan Semiconductor Manufacturing Company (TSMC)
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Consumer Electronics & Electronics Industry
Sources

Abstract

Taiwan’s domestic consumer electronics devices market, defined as including computing devices, mobile handsets, and video, audio and gaming products, was estimated to be worth around US$8.6 bn in 2008.

Market revenues are expected to increase to nearly US$10.0 bn by 2013, at a CAGR of 2%, slower than in the preceding five years. Some product groups are approaching saturation, but there will be a number of growth areas including 3G phones, smartphones, netbooks, Blu-ray DVD players and high-end notebooks.

Computers

Computers accounted for around 51% of Taiwan consumer electronics spending in 2008. BMI forecasts Taiwan computer hardware sales of US$4.4bn in 2009, unchanged from the previous year. With PC penetration above 70%, CAGR for the 2008-2013 period will be around 2%, but there will be growth areas in multimedia and entertainment notebooks and netbooks.

AV & Gaming Devices

AV devices accounted for around 34% of Taiwan consumer electronics spending in 2008. Taiwan’s domestic video, audio and gaming device market was estimated at US$2.9 bn. The market is expected to grow at a CAGR of 5% between 2008-2013, to a value of US$3.8 bn in that year. Portable audio devices such as MP3/MP4 players account will continue to sell well, while fast-growing video applications include LCD TV sets and Blu-ray DVD players.

Mobile Handsets

Taiwan mobile handset sales accounted for around 15% of Taiwan consumer electronics spending in 2008. Total handset sales are expected to grow at a CAGR of about 1% to 7.3mn units in 2013, with the market driven mainly by replacements as penetration is already above 100%. The fastest sales growth will be of 3G handset units.

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