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Peru Consumer Electronics Report Q2 2009

Published by: Business Monitor International

Published: May. 14, 2009 - 30 Pages


Table of Contents


BMI Consumer Electronics Forecast Summary
SWOT Analysis
Peru Consumer Electronics Market SWOT
Peru Political SWOT
Peru Economic SWOT
Peru Business Environment SWOT
Consumer Electronics Market
Computers
Table: PC Sales, 2006-2013
AV Devices
Table: AV Sales, 2006-2013
Mobile Handsets
Table: Mobile Communications, 2006-2013
Consumer Electronics Industry
Industry Forecast Scenario
Consumer Electronics Market
Table: Consumer Electronics Overview, 2006-2013
Government Authority
Industry Developments
Macroeconomic Outlook
Table: Peru - Economic Activity
Competitive Landscape
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Electronics Industry
Sources

Abstract

Peru’s domestic consumer electronics devices market, defined as including computing devices, mobile handsets, and video, audio and gaming products, was estimated to be worth around US$1.5bn in 2008.

Despite current global economic headwinds, the market is expected to grow a CAGR of 9.8% to US$2.5bn by 2013, driven by demand for LCD TV sets, notebook computers, digital cameras and other key products, and by rising incomes and greater credit availability.

Computers

Computer hardware accounted for around 36% of Peru’s consumer electronics spending in 2008, with PC penetration still below 20%. BMI forecasts Peru’s market computer sales (including notebooks and accessories) of approaching US$486mn in 2009, up from US$442mn in 2008. Computer hardware CAGR for the 2008-2013 period is forecast at about 9%, driven by sales of notebooks and netbooks.

AV Devices

AV devices accounted for around 42% of Peru consumer electronics spending in 2008. Peru’s domestic AV device market was estimated at US$646mn. Sales of digital TV sets and digital cameras are projected to drive AV spending growth at a projected CAGR of nearly 13% between 2008 and 2013.

Mobile Handsets

Mobile handset sales accounted for around 22% of Peru’s consumer electronics spending in 2008. Peru’s market handset sales are expected to grow at a CAGR of 6% to US$450mn in 2013, as mobile subscriber penetration reaches 94%. Sales will be dominated by the low-tier segment, but there will be increasing demand for features such as MP3 players and cameras.

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