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Indonesia Consumer Electronics Report Q2 2009Published by: Business Monitor International Published: May. 14, 2009 - 33 Pages Table of Contents
AbstractIndonesia’s domestic consumer electronics devices market, defined as including computing devices, mobile handsets, and video audio and gaming products, was estimated to be worth around US$4.8bn in 2008. This expected to increase to US$ 9.2bn by 2013, driven by growing affordability of key products and an expanding number of retail outlets.The government responded to a weaker economy in 2008 by cutting import tariffs and VAT on some electronics products, which should boost the market in 2009. The consumer electronics market is projected to advance at a CAGR of about 14% through 2013. Computers Computer hardware accounted for around 30% of Indonesia consumer electronics spending in 2008. BMI forecasts Indonesian domestic market computer sales (including notebooks and accessories) of US$1.6bn in 2009, up from US$1.5bn in 2008. Computer hardware CAGR for the 2008-2013 period is forecast at about 12%, driven by a low PC penetration rate of about 1.5% currently. AV Devices AV devices accounted for around 41% of Indonesian consumer electronics spending in 2008. Indonesia’s domestic AV device market was estimated at US$1.9bn. The market is expected to grow at a CAGR of 18% between 2008-2013, to a value of US$4.4bn in that year. Mobile Handsets Mobile handset sales accounted for around 29% of Indonesian consumer electronics spending in 2008. Indonesia’s market handset sales are expected to grow at a CAGR of 13% to 24mn units in 2013, as mobile subscriber penetration reaches 174%. Sales will be dominated by lower priced mass market phones, but high-end models are projected to account for around 4% of shipments Get Full Details About This Report >> |
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