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Taiwan Consumer Electronics Report Q3 2009

Published by: Business Monitor International

Published: Jun. 24, 2009 - 36 Pages


Table of Contents


BMI Consumer Electronics Forecast Summary
SWOT Analysis
Taiwan Consumer Electronics Market SWOT
Taiwan Electronics Industry SWOT
Taiwan Political SWOT
Taiwan Economic SWOT
Taiwan Business Environment SWOT
Consumer Electronics Market
Computers
Table: Computers: Demand
AV
Table: AV: Demand
Mobile Handsets
Table: Mobile Handsets: Demand
Consumer Electronics Industry
Table: IT Industry Overview
Table: Computers: Production
AV
Table: AV: Production
Mobile Handsets
Table: Mobile Handsets: Production
Auto
Table: Auto
Table: Semiconductor Production, 2006-2013
Taiwan IC Manufacturing: October 2008-January 2009 (US$ mn)
Industry Forecast Scenario
Table: Consumer Electronics Demand, 2006-2013
Industry Developments
Government Authority
Macroeconomic Forecast
Table: Taiwan - Economic Activity
Competitive Landscape
Notebook shipments Q108
March Sales of Taiwan’s major PC Makers:
Domestic Company Profiles
Taiwan Semiconductor Manufacturing Company (TSMC)
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Consumer Electronics & Electronics Industry
Sources

Abstract

Taiwan’s domestic consumer electronics devices market, defined as including computing devices, mobilehandsets, and video, audio and gaming products, was estimated to be worth around US$8.6bn in 2008.Market revenues are expected to increase to nearly US$10.0bn by 2013, at a CAGR of 3%, slower than inthe preceding five years. Some product groups are approaching saturation, but there will be a number ofgrowth areas including 3G phones, smartphones, netbooks, Blu-Ray DVD players and high-endnotebooks.

Computers

Computers accounted for around 51% ofTaiwanese consumer electronics spending in2008. BMI forecasts Taiwanese computerhardware sales of US$4.5bn in 2009, upslightly from the previous year. With PCpenetration above 70%, CAGR for the2008-2013 period will be around 2%, butthere will be growth areas in multimedia andentertainment notebooks and netbooks.

AV

AV devices accounted for around 34% ofTaiwanese consumer electronics spending in2008. Taiwan’s domestic video, audio andgaming device market was estimated atUS$2.9 bn. The market is expected to growat a CAGR of 5% between 2008-2013, to avalue of US$3.8bn in that year. Portableaudio devices such as MP3/MP4 playersaccount will continue to sell well, whilefast-growing video applications includeLCD TV sets and Blu-Ray DVD players.

Mobile Handsets

Taiwan mobile handset sales accounted foraround 15% of Taiwanese consumerelectronics spending in 2008. Total handsetsales are expected to grow at a CAGR ofabout 1% to 7.3mn units in 2013, with themarket driven mainly by replacements aspenetration is already above 100%. Thefastest sales growth will be of 3G handsetunits.

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