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Brazil Tourism Report Q3 2009

Published by: Business Monitor International

Published: Jun. 22, 2009 - 44 Pages


Table of Contents


Executive Summary
SWOT Analysis
Brazil Tourism Industry SWOT
Brazil Business Environment SWOT
Brazil Political SWOT
Brazil Economic SWOT
Industry Forecast Scenario
Table: Brazilian Tourism Industry, 2006-2013 (US$mn unless otherwise stated)
Market Overview - Travel
Commercial Airlines
Oil Price Forecasts
Table: Oil Product Price Assumptions, Q408-Q409 (US$/bbl)
Table: Oil Product Price Forecasts, 2006-2013 (US$/bbl)
Market Overview - Hospitality
Accommodation
Tourism Infrastructure
Business Environment
BMI’s Security Ratings
Table: Latin America Security Ratings
Brazil’s Security Risk Ratings
Table: Latin America State Vulnerability To Terrorism Index
Currency Forecast
Table: Brazil - Exchange Rate Policy, 2005-2013
Global Assumptions
Table: Global Assumptions, 2007-2013
Table: Developed States GDP Growth, 2008-2010
Table: Emerging Markets GDP Growth, 2008-2010
Table: Commodity Prices, 2007-2010
Company Profiles
Groupe Accor
TAM Lineas Aéreas
Orient Express
GOL Airlines
ICH Group
Hotéis Othon
Invest Tur Brasil
Hopi Hari
Country Snapshot: Brazil Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2000-2003
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 1999-2004
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 1996-2002
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Tourism Industry
Tourism Ratings -Methodology
Table: Tourism Business Environment Indicators
Table: Weighting of Components
Sources

Abstract

In common with many industries and many countries at present, the signals on the state of Brazil’stourism industry are best described as unclear and possibly as contradictory.

The generally expressed view is that a decline in international tourist arrivals will be largely offset byincreases in internal tourism. Jeanine Pires, president of the Brazilian Institute of Tourism (Embratur), ismore optimistic. She recently stated: “The revenue generated by tourism [was] up 16.8% on 2007 - whichhad been our best year until then,” and she remains upbeat for 2009.

On the other hand, regional airline GOL reported that while passenger numbers for April were up onthose for March, (which in turn were better than February), the April 2009 figure was nonetheless down14.8% compared with April 2008.

The World Travel and Tourism Council (WTTC) forecast for 2009 is that both the direct and indirectmeasures of the tourism economy will grow slightly in nominal terms, but contract by about 0.5% in realterms, while total employment will hold steady. It expects growth over the 10-year period to 2019 toaverage a solid, but unspectacular 4.5% per annum.

BMI’s baseline outlook for the Brazilian economy has fundamentally shifted towards our mostpessimistic scenario. Having assessed the fourth quarter GDP data published by Brazil's Geographic andStatistical Institute (IBGE), we now see a sharper decline in output levels in the economy during theupcoming quarters. With little for the economy to fall back on aside from public spending programmes,we now feel that a prospective recovery during the final quarter of 2009 will not be sufficient to keep thefull-year real GDP growth rate positive. As such, we are revising our economic growth outlook for Brazilto -0.6% (from positive 0.8% previously). Against the backdrop of such a poor fourth quarter, we seelittle uplifting data for the early stages of 2009.

Despite the short-term position, BMI remains confident in Brazil’s macroeconomic fundamentals,forecasting average real GDP growth of 4.4% over our five-year forecast period.

Since the municipal elections in October last year, the shift in the balance of power in Brazil’s rulingcoalition government in favour of the allied Partido Movimento Democrático Brasileiro (PMDB)continued to gather pace. At the start of February the governing Partido dos Trabalhadores (PT) lostcontrol of both the senate and congress to their junior partners, who now preside over a firmparliamentary majority and control the legislative agenda. We believe that all cards remain on the table,and expect Brazilian politics to remain eventful ahead of the 2010 election.

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