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Utilizing the Social Media Marketing Channel

Published by: InfoTrends

Published: Jun. 24, 2009 - 10 Pages


Table of Contents


Introduction

Setting and Meeting Marketing Goals with Social Media

Attracting New Customers: Apple Students Fan Page

Keeping Customers Happy: @comcastcares

Building Deeper Relationships: Kraft First Taste

Measuring the Effectiveness of Social Media Marketing

Bridging the Mobile Gap

Shareable Content: Another Key to Social Media Success

Social Media Ideas for Print & Marketing Service Providers

Adding Social Media to the Print Media Mix

Printers… Get Social!

Abstract

Social media is becoming more ubiquitous in society. Most in the business world are already adept at using LinkedIn to connect with colleagues, while reporters are now telling people to follow their TV channel on Twitter for breaking news. Marketers are also utilizing social media and mobile technologies to reach people when trying to build relationships with new and existing customers. From product attention to customer retention, social media is becoming a popular marketing channel and more successes are coming to light. This analysis will highlight where social media is best used, as well as some recent real-world social media marketing successes.

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