North American Consumer Digital Camera Forecast: 2009-2014

Published by: InfoTrends

Published: May. 29, 2009 - 46 Pages

Table of Contents

Executive Summary

Introduction

Methodology

Digital Camera Product Segmentation Toy-Cams

Compact Digital Cameras

Consumer Digital SLRs

Professional Digital SLRs

Definitions

2008 - A Year in Review

Digital Camera Market Overview

A Weak Economy

A Maturing Digital Camera Market Reaches Crossroads

The Traditional Photo Experience

A Connected Experience

Photo Active Segments

Replacement Buyers are the Mainstay of the Market Price Compression

Digital Camera Market Drivers

Repeat and Replacement Buyers

Individual Ownership of Digital Cameras

Anyone Can Afford One

Short Repurchase Cycles Keep Market Buoyant Spontaneous Digital Camera Purchases

Camera Phones Spur Late Adopters into the Digital Camera Market

Digital Camera Market Barriers

Market Saturation

Current Camera is Fit For Purpose

Slowing Economy Negatively Impacts Consumer Spending On Non-Essentials

No Interest in Photography

Digital Camera Trends

More Inexpensive and Easy to Use Digital SLRs

Moving Beyond Features to the Functional Aspect of Digital Photography The Pixel Race is Over … Not Yet Wireless in Cameras Becomes More Common

HD Video Quality Drives Sales

Personalization of Digital Cameras

North American Consumer Digital Camera Forecast

Household Penetration

Repeat vs. New Digital Camera Customers

Unit Forecast

Revenues

Average Selling Price

Forecast by Product Segment

Digital SLR

Compact

Price Segments

Vendor Market Share

Canon

Kodak

Sony

Nikon

Olympus

Fujifilm

Samsung

Other Players

Canada

Conclusion

Appendix (Data Tables)

Abstract

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